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Can anyone help me identify this type from the Casa do Design Matosinhos identity?

Font websites give approximations that are not even similar. I ran it many times but always fail; It looks standard but I still fail to identify it.

enter image description here

This is the original source https://www.behance.net/gallery/52195599/Casa-do-Design-Identity

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I'm pretty sure it's some variant of Helvetica (which the rest of the identity your image comes from uses too). Although at that low of a resolution it's hard to make out which exact weight/variant is being used...

Compare the original (top) with the same typed in Helvetica Bold (bottom):

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