I am working with a couple of companies in different industries where we will be making a single design for all companies where we are all represented equally in the design. We all have different branding guidelines.
1 of the companies is insisting we use their font choice, for my situation they want to use a specific font. Personally I don't want to use their font since I am the one putting it together and I have used a font I think is more appropriate for the design space. In retrospect, their request is to use Century Gothic and I would like to use Gotham Condensed Medium, so not too drastic.
Is this something I should fight? Say, since we are all equal in the design, part of each of our branding guidelines does not apply.