I am hiring three designers. Each will have the same obligations and produce the same work. should I hire one of them as Art Director to have some sort of hierarchy, or the three can be Art Directors because they will work in separate projects?
Where I am, it's fairly common to have many Art directors in one agency. What is less common would be to have more than one Director of Creation. It makes sense they would all have the same title if they have the same obligations, regardless of if they work on the same projects or not.
"Art Director" can me a number of different things:
- senior graphic designer
- graphic design manager
- artistic lead
- client liaison
And, often, some combination of the above.
As such, we simply can't answer this question for you without understanding the context of your company and your department's current needs.