Questions tagged [advertising]

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1answer
79 views

Can someone please help me do a visual analysis of this advertisement [closed]

** Not a homework question I recently stumbled upon a very interesting advertisement by an organization called "World for all" . I was thinking of writing an analytical paper on analyzing the ...
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2answers
387 views

Can this rough design show the required message?

Please see this image: To show a revoked/scrapped Article say 370 on social media, I'm thinking to make something like this. (7 with torn paper). Also, I'll write a related copy as well below it. ...
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4answers
179 views

How to display better a product on a outdoor photo, without making it look childish and unrealistic?

For my next campaign, I have to use a half back and white, half colored photo of any Indian monument (Represents our Independence Day). I also have to show 2 products --- they are EKG / ECG Machines -...
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3answers
65 views

Are these concepts okay to show the use of an air purifier?

I'm designing 2 social media posts to show the function/use of indoor air purifiers. Please see the image. I've sketched the concepts. Left one: It is an air purifier, which purifies air. So I've ...
4
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3answers
4k views

Will it hurt my career to work as a graphic designer in a startup for beauty and skin care?

I got a job offer from a startup for beauty and skin care. There's a team of developer, marketers, social media and accountants. Their treatment and sales team works somewhere else, while the office ...
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2answers
236 views

Are these designs just images and not relating with the product any way?

There is a long detail. I kindly request you to ready it carefully, so we can understand each other in better way. Please tell me how can I improve it, if you think it must be down voted. We do ...
21
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4answers
8k views

Is it okay to fade a human face just to create some space to place important content over it?

Please see the image. Just to write the copy, I had to place white color over the upper half of the person on the right side. Is it okay to do so in graphic design or is it terribly wrong here? PS: ...
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1answer
33 views

Slideshow with embedded links

What I want to do is create an animated GIF(?) that will scroll thru a number of pictures, when you you click on pic1 it takes you to url 1, when you click on pic 2 it takes you to url 2 etc. I want ...
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2answers
119 views

How do magazines and newspapers allocate ad space to perfectly fill each issue?

Magazines and newspapers have ads of different sizes and different issues of the same publication don't always have the exact same template each issue, so I assume they layout the different sections ...
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1answer
136 views

Which Adobe product must I use to create a moving banner like this?

I want to create a moving banner just like this: http://share.bannersnack.com/FB8FFFBC5A8/bc561lfno I need to make it in a GIF format. Which Adobe product do I need?
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1answer
95 views

Do commercial artists have any legal obligation to avoid predatory design practices?

Smithsonian Magazine recently ran an article, Ads for E-Cigarettes Today Hearken Back to the Banned Tricks of Big Tobacco, about E-Cigarette Ads utilizing techniques that were already banned (in the ...
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3answers
73 views

How do I create a good design style that the client is looking for? [closed]

I know how to follow flyer and poster design tutorials to learn new design effects, and I know how to sketch a layout. But when I’m working on a comp for a client, I often struggle with creating a ...
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3answers
623 views

What font is used in Sprite's ads & promos? (not logo) [closed]

I'm looking for the font used by Sprite in their ads and promos, but I couldn't find it. Here's an example photo I took from their site:
2
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2answers
60 views

Compositing and creativity with badly cropped/taken photos

Apologies if this has been asked before and if it's inappropriate in this network. I have a group photo(of people) I have to work with that is poorly taken. The people at the edges are partially cut ...
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1answer
126 views

How Do I Create Presentation Decks for Ad Designs? (Plus Another Question)

Question 1: I often find it difficult to present my design concepts to clients. Specifically, these are ad designs that are essentially the same concept but are alternate versions of that concept. If ...
4
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2answers
95 views

Is it important for a catalog cover to be left with little copy?

In catalog design the cover often has little information. A photo, company name, maybe a website, and a header possibly with subheader seems to be fairly common. For an example here's a Ford Fiesta ...
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1answer
79 views

The point of climax/resolution in an advert

I was wondering if anyone on here knows the technical name for the point in a TV advert where the narrative is resolved and the audience can understand what the message is and what is being sold? For ...
8
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4answers
2k views

Jargon: What do company ad departments call the vector files?

As someone laying out an event program or the like for an amateur production, I need to call the sponsors and ask for the print-layout material for their ads. I'm getting second hand scans from ...
3
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1answer
348 views

Are teaser advertisements for main ad campaigns effective?

So we've created a cinema ad for our energy comparison website which is pretty funny and cute an whatsoever… Now the client asked me to create a "funny and creative cinema-style announcement on our ...
2
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4answers
1k views

How much text should I use for an ad image?

I'm new at marketing and design and I could really use some tips. What is the appropriate amount of text in an Ad image? I'm trying to figure out whether less text is better than more text. Here is ...
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5answers
226 views

Critique: How should I place/format an informative text in a picture?

I am trying to advertise some discounts in Facebook and to do that I have to provide an image that has a small amount of text informing potential customers about the discount I am offering. I am ...
5
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2answers
265 views

Do web designers use the standard IAB web advert sizes when adding banners?

I was wondering if there are standard sizes which designers use when you want to reserve space for a web advert on their website design. I'm aware of these sizes given by IAB http://en.wikipedia.org/...
3
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2answers
3k views

Can you be a graphic design major but not have the ability to draw? [duplicate]

I have never really had the ability to draw, but I've also never taken a formal drawing class. I am interested in graphic design and doing advertisements. Do you need strong drawing skills to major ...
5
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3answers
1k views

Is it bad practice to use non-brand fonts in ads?

I'm working on a set of ads designed to have a social media sort of feel. Generally, these ads have a header and a sub-header on a stock image. The brand has a specific header and body font that must ...
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1answer
173 views

Meaning of advertising logos [closed]

I've seen many advertising logos, they are quite simple and don't show anything related to advertising. I saw some with call out signs but this is not the only thing,i think. I'm curious to know about ...
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4answers
1k views

How to promote three different products to three different audiences in one banner?

My client requests something like the title described. I do not agree the initial idea though. As they insist on doing in this way, I had to come here to ask for some help. Let's put the question ...
13
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7answers
2k views

How to balance dignity with a calculated risk of offensiveness / tastelessness?

When designing an advertisement campaign how should one balance dignity and respect for offensiveness? Nobody remembers the latest ad for McDonald's or Foldger's but I can tell you all about the "...
4
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2answers
939 views

What is a text heavy design with multiple types of typography called?

Can anyone tell me the name of the design style used for these types of designs? If there is a name for them, even. They're text heavy with different typography on just about every line and a sort of ...
5
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3answers
511 views

What are the essential must-read magazines for the design industry? (UK)

What are the essential must-read and industry magazines in the design & advertising world? (UK, printed) What should I expect to find on a coffee table at a high end design house? (Why? you ask.....
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4answers
1k views

What design trend led to movie trailers displaying the title at the top of the screen?

Not sure how the community will feel about this question but its one that I've been wondering more and more about every time I see yet another movie do this. It has to do with design trends so let's ...