Questions tagged [branding]

Questions regarding imagery, colors, typefaces, or other visual or audio items used to identify a business entity.

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2 votes
1 answer
90 views

How to use the color theme of a brand in its design?

The brand I'm creating will be used on a youtube channel and on a dedicated website. Lets say that the brand has a 3 colors palette, green purple orange. The main color is green, it is used for the ...
0 votes
3 answers
72 views

How can we deal with a white logo that needs to be placed on a white background?

Our brand has had its logo for several years and we like it. The only issue is now we need to place it on a white background, which obviously limits our options. What can be done (other than embossing ...
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0 votes
2 answers
118 views

Corporate Identity - I feel something is not right [closed]

The brand is for a safebox-custoding company. I think I am close to finish the design. However, I feel like it's still lacking something. I don't know what it is. It's a gut/eye feeling. I wonder if ...
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3 votes
1 answer
59 views

Is it a good idea using a mascot illustration for personal branding?

It’s the first time I make a website and portfolio for myself. I work mostly doing UX/UI design, but I’m into illustration. I’d like to make a branding that is personal to me. I draw animals and my ...
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6 votes
3 answers
232 views

Need feedback on logo

This logo is for a company that makes research of color with multiple members of different nationalities. The target marketing are scientist, designers, artist, psychologist, marketing professionals ...
1 vote
0 answers
97 views

Is it OK to only use the wordmark of a logo?

I have a logo that resides in this category: Combination mark When a symbol and a wordmark fall in love, they make a logo. More specifically, a combination mark (a traditional logo) is comprised of a ...
2 votes
2 answers
74 views

Should we update brand typography and/or logo before web redesign?

We're expecting our website to be redesigned by Feb '22. Alongside web refresh we're updating our photography, colour palette (minimal change), logo and fonts. Currently we're using different ...
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11 votes
5 answers
4k views

I hate seeing my work in real life, what should I do? [closed]

I usually like the results of my work, but I hate it when I see it in real life. Not because it looks different, I just don't like that it exists. Recently I designed a logo and it got published ...
  • 131
6 votes
4 answers
1k views

Best practice for dual (cmyk/rgb) workflow for brand assets?

I want to create brand assets, in which the logo is a vectorgraphic with color and an alternative in black-and-white. The logo is quiet complex and I need both CMYK and RGB (and black-and-white) ...
1 vote
2 answers
135 views

Should an event logo have both a date and a year

Should an event logo contain a date and a year? Perhaps it is not known yet if it will be an annual event. Would just having the date be specific enough?
1 vote
3 answers
178 views

Can this one be a legal logo and go to a derivative work?

Can you help a novice like me with my problem? You see i had generated my first awesome logo for myself with my initials HV. So i draw an idea for 4 days (Please see image below). when I'm happy with ...
10 votes
1 answer
131 views

Ascender/descender help for brand specifics

Hello everyone! I'm designing for a brand that requires left-justification for all text, which can make consideration for ascenders and descenders a nightmare. Typically this brand calls for tight ...
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2 votes
0 answers
81 views

Corporate Webdesign Manual?

For the Corporate Identity / Brand, there is usually a manual. It is a great deliverable for the client and for me as a student, it is a great way to learn about webdesign. While there are many ...
1 vote
1 answer
208 views

Combine Helvetica Neue (or derivatives) with Open Sans (or PT Sans)

I am currently working on a logo (word mark) for a client. I compared different sans serif fonts and narrowed it down to Helvetica, Neue Helvetica and Neue Haas Unica. Although the client is a startup,...
0 votes
1 answer
53 views

Capitalizing company name [closed]

I was wondering if there is a rule for how to design a company name inside a logo when it consists of 2 words without space. For example if someone named his company as: RightAway or rightaway or ...
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0 votes
1 answer
113 views

Too bright HEX color

I've stumbled upon a problem while redesigning a Xd-mockup for a company I work for. They are using the CMYK 56,4,100,0 for alle their offline marketing, which works great for that purpose. But when I ...
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0 votes
1 answer
36 views

Is it possible to create a book (pages to be printed/viewed on web) in Ai rather than Id?

As a novice, I've been made to create a brand book, coolio. I've researched all the parts of what I want and should include in my brand book, the logo and colours have been approved, and I've written ...
0 votes
1 answer
28 views

Print global colors into a text string in illustrator

You know what would be super nice? If there would be a function to link global colors to text strings. So if I create a CI/CD Manual and I change a color. The codes would update automaticaly. Do you ...
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0 votes
1 answer
81 views

How do most graphic designers handle their branding mockups? Templates or DIY?

I'm curious about how you handle your branding mockups for final delivery on a job. Putting logos or branding assets on 3D, real-world objects to demonstrate its use and final application, as well as ...
8 votes
2 answers
145 views

What's the most efficient way to have a client to describe their brand personality?

When working for clients, it's important to understand what brand personality they want to convey in their designs. Do they want fun, young, and energetic designs? How about a rough, masculine, ...
-3 votes
1 answer
123 views

Need Feedback for brand: Name, mascot, font and the intro [closed]

it doesn't have much to do with UI / UX, but I wanted to get feedback from a "brand" that I have. Some points: the name was inspired (basically copied) from the website hackernoon, a "medium" ...
-3 votes
1 answer
89 views

Can these items/elements represent the mentioned fields/services to design a logo?

Okay, I'm designing a logo for an NGO whose tagline talks about education, science and beginning of all its relevant services. I'm using a few objects (in multiple options, different combinations, not ...
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-1 votes
3 answers
1k views

What is the most neutral font? [closed]

I create brand names and to evaluate them properly I must not be influenced by the typeface they are written with. Therefore I'm looking for the most neutral possible font. I don't know if it would be ...
-1 votes
2 answers
481 views

Illustrator: Any way to convert letterhead/sheet design to Word?

I'm not sure if the question is clear, I'll try to explain. This client asked for some branding sort of work which includes, on top of regular header/footer letterheads, some files with fields which ...
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0 votes
1 answer
18 views

How is it usually referred to a design kit made for specific campaign or product?

So the business has already its Brand Identity Kit. This defines the general guidelines. Now let say the business wants to use a style variant for social media and display ads. Every post should be ...
2 votes
1 answer
276 views

Can I use the uppercase Sigma Σ instead of E in a brand mark?

I'm about to design a brand mark for an engineering company, the first letter of the company name being "E" and I want to manipulate this character like a sigma "Σ" letter, but need to make sure it's ...
3 votes
2 answers
596 views

Feedback for personal brand facelift

I'm a multimedia designer and my personal brand is turning 20 years. I wanted to make a facelift to my current logo by dropping the word 'multimedia' and changing the brand color. I switched the font ...
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7 votes
2 answers
828 views

Is there a term for branding that is adaptive / modular which can be used to create brands and sub-brands?

It has been quite some time since the City of Melbourne rebranding project, which has arguably popularized the concept of branding design that is adaptive and modular enough to be used in a variety of ...
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3 votes
0 answers
119 views

Arguments for or against adopting design guidelines in a different context than intended

I'm working on the educational exhibit signage for a forest-preserve visitor center. The forest preserve has a book of branding standards, but the standards seem to apply mostly to outdoor ...
  • 371
0 votes
1 answer
95 views

Logo design critique for web developer [closed]

This is a logo for a web developer of responsive websites. He was thinking about using square brackets (as he is a programmer) or using his initial of his first name "h". He is also wanting advice on ...
5 votes
1 answer
1k views

What title do I put on a project where I did the menu, posters, and the art direction of photos but NOT the logo?

So theres this restaurant that already had a logo. I did their menu, menu board, cards, gift coupons, and posters. I didn't follow any branding guide cause they dont have any. So I started from ...
2 votes
2 answers
88 views

Rebranding announcement timing

I've been searching all over the web about the Rebranding Announcement strategy and was not able to get to a solid conclusion about whether or not to make the Rebranding announcement before the ...
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3 votes
2 answers
1k views

Should the font in a logo be used otherwise in the corporate identity?

I'm currently working on an small project and want to know, if the font which you use in the logo, should also be used as, for example, headlines?
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0 votes
2 answers
152 views

What does one unit refer to in this ad guideline, how do I measure this out in my own designs

I have been given this guide at work and I don't understand what they mean by 1 Unit. How do I measure this on different sizes?
3 votes
3 answers
201 views

Need an outside perspective on logo design for outdoor company

Logo Context: For an outdoor equipment company that is developing specialized gear for hiking, climbing, and backcountry skiing. Aiming for a design style similar to the fjallräven logo, with a little ...
1 vote
2 answers
134 views

How to make web design pages harmonious?

I am working on a Pre-School Web Design, and I feel quite stuck on a point where I don't know what else I can do to make it just a little bit polished. I was using a template for base, with a lot of ...
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11 votes
3 answers
5k views

Is it OK to leave real names & info visible in business card portfolio?

I have a lot of business cards and marketing material (flyers, brochures etc) that have actual client info on the designs. Name, position, email, business phone number, etc. I'd like to add all my ...
  • 115
1 vote
1 answer
49 views

How are competing design standards merged for joint-agency or transnational projects?

Reading through the NASA Graphics Standards Manual, pages 7.9–11 inform how the iconic worm logo and other graphical elements are to be used on flight-ready vehicles, whether aircraft, spacecraft, or ...
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1 vote
0 answers
166 views

What comes to your mind, or you think this logo represents to you [closed]

What comes to your mind, or you think this logo represents to you. what do you think about this logo?
-1 votes
1 answer
212 views

Crossed X logo with outlines

I'm making a logo with a centered X and I know I've already seen a logo that looks like this I would say in an english clothing brand. I would really appreciate it if any of you could help me ...
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1 vote
1 answer
876 views

Is there a good reason to use a grey background on a presentation? [closed]

The tech company I work with has recently gotten a new branding. Part of this is of course PowerPoint templates. These templates feature a grey-ish background on all slides. Before stubbornly ...
  • 111
3 votes
1 answer
79 views

Some newbie questions about branding

I'm new to this and im tasked to do a logo and branding guidelines for a small retail brand. I have a few questions for the experts here: When presenting to clients (and eventually showing to my ...
6 votes
1 answer
71 views

Possible to carry a whole branding process by yourself? [closed]

Probably beginner graphic designers interests start around logo creation. Then probably shift towards visual identity, then branding. My interests started directly from logo to branding, now I kind ...
1 vote
1 answer
996 views

How to reproduce this fold effect in Illustrator?

I love the LATAM Airlines logo and I'd like to learn how to make that "fold" we can see on the edges I marked with those green circles, connecting one line to another: That could be something "easy" ...
3 votes
3 answers
287 views

Best Practice for colours that are different between applications

I am trying to create a colour swatch for a brand based on the branding guideline supplied by the original designer from around 2014. In their branding guideline they have supplied the following ...
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1 vote
1 answer
159 views

Why are precise measurements frequently included in brand identities?

In pretty much every brand identity I've seen, there are graphs, geometric shapes and lines and grids, measurements (with whatever arbitrary base units) and whatnot, drawn all over logomarks and the ...
-2 votes
1 answer
143 views

Where to find this mockup of a billboard? [closed]

I've seen this billboard mockup used by hundreds of designers to showcase their branding work. But I cannot locate where to source or purchase a .PSD mockup template for this. Can anyone help?
19 votes
2 answers
4k views

How does the income of your target audience matter for logo design?

I see this question being asked in logo and branding discovery phases. Anyone want to weigh in as to why this is?
3 votes
4 answers
1k views

Letterpress machine for hobbyist?

can anyone suggest a small letterpress machine for a beginner? It's for personal use only. I absolutely love this print technology and have been watched countless videos on youtube. Can anyone suggest ...
1 vote
1 answer
85 views

Pragmatic or theoretic approach towards designing something (mainly logo/branding)?

So basically, I've been studying graphic design or design of visual communication for 4 years and now entering my final year. I've been studying all the elements such as illustration, photography, ...

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