Questions tagged [branding]

Questions regarding imagery, colors, typefaces, or other visual or audio items used to identify a business entity.

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1answer
49 views

Combine Helvetica Neue (or derivatives) with Open Sans (or PT Sans)

I am currently working on a logo (word mark) for a client. I compared different sans serif fonts and narrowed it down to Helvetica, Neue Helvetica and Neue Haas Unica. Although the client is a startup,...
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0answers
48 views

I made a logo inspired from another. Would you class it as plagiarism? [duplicate]

I created a logo inspired by the timberland logo. Would you say it looks original or plagiarised. Am worried they will want to sue me. Thanks, Daryl
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1answer
44 views

Capitalizing company name [closed]

I was wondering if there is a rule for how to design a company name inside a logo when it consists of 2 words without space. For example if someone named his company as: RightAway or rightaway or ...
0
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1answer
49 views

Too bright HEX color

I've stumbled upon a problem while redesigning a Xd-mockup for a company I work for. They are using the CMYK 56,4,100,0 for alle their offline marketing, which works great for that purpose. But when I ...
0
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1answer
28 views

Is it possible to create a book (pages to be printed/viewed on web) in Ai rather than Id?

As a novice, I've been made to create a brand book, coolio. I've researched all the parts of what I want and should include in my brand book, the logo and colours have been approved, and I've written ...
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1answer
22 views

Print global colors into a text string in illustrator

You know what would be super nice? If there would be a function to link global colors to text strings. So if I create a CI/CD Manual and I change a color. The codes would update automaticaly. Do you ...
0
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1answer
114 views

Is my logo mark design too similar to Adidas?

Is my logo design too similar to the Adidas logo? I designed this logo for a company rebrand of a marketing agency. The company name begins with "E" so the design is using that form to ...
0
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1answer
68 views

How do most graphic designers handle their branding mockups? Templates or DIY?

I'm curious about how you handle your branding mockups for final delivery on a job. Putting logos or branding assets on 3D, real-world objects to demonstrate its use and final application, as well as ...
8
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2answers
131 views

What's the most efficient way to have a client to describe their brand personality?

When working for clients, it's important to understand what brand personality they want to convey in their designs. Do they want fun, young, and energetic designs? How about a rough, masculine, ...
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0answers
34 views

Any solutions to a Minimalist Packaging on 1oz dropper issue?

I'm working on a packaging project with a minimalist aesthetic on a 1oz dropper. The problem I have is my client has so much text it's hard to execute a minimalist vibe with maximum text (they have a ...
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1answer
103 views

Need Feedback for brand: Name, mascot, font and the intro [closed]

it doesn't have much to do with UI / UX, but I wanted to get feedback from a "brand" that I have. Some points: the name was inspired (basically copied) from the website hackernoon, a "medium" ...
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1answer
83 views

Can these items/elements represent the mentioned fields/services to design a logo?

Okay, I'm designing a logo for an NGO whose tagline talks about education, science and beginning of all its relevant services. I'm using a few objects (in multiple options, different combinations, not ...
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3answers
463 views

What is the most neutral font? [closed]

I create brand names and to evaluate them properly I must not be influenced by the typeface they are written with. Therefore I'm looking for the most neutral possible font. I don't know if it would be ...
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2answers
270 views

Illustrator: Any way to convert letterhead/sheet design to Word?

I'm not sure if the question is clear, I'll try to explain. This client asked for some branding sort of work which includes, on top of regular header/footer letterheads, some files with fields which ...
0
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1answer
15 views

How is it usually referred to a design kit made for specific campaign or product?

So the business has already its Brand Identity Kit. This defines the general guidelines. Now let say the business wants to use a style variant for social media and display ads. Every post should be ...
2
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1answer
226 views

Can I use the uppercase Sigma Σ instead of E in a brand mark?

I'm about to design a brand mark for an engineering company, the first letter of the company name being "E" and I want to manipulate this character like a sigma "Σ" letter, but need to make sure it's ...
3
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2answers
575 views

Feedback for personal brand facelift

I'm a multimedia designer and my personal brand is turning 20 years. I wanted to make a facelift to my current logo by dropping the word 'multimedia' and changing the brand color. I switched the font ...
7
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1answer
798 views

Is there a term for branding that is adaptive / modular which can be used to create brands and sub-brands?

It has been quite some time since the City of Melbourne rebranding project, which has arguably popularized the concept of branding design that is adaptive and modular enough to be used in a variety of ...
3
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0answers
114 views

Arguments for or against adopting design guidelines in a different context than intended

I'm working on the educational exhibit signage for a forest-preserve visitor center. The forest preserve has a book of branding standards, but the standards seem to apply mostly to outdoor ...
0
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1answer
90 views

Logo design critique for web developer [closed]

This is a logo for a web developer of responsive websites. He was thinking about using square brackets (as he is a programmer) or using his initial of his first name "h". He is also wanting advice on ...
5
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1answer
1k views

What title do I put on a project where I did the menu, posters, and the art direction of photos but NOT the logo?

So theres this restaurant that already had a logo. I did their menu, menu board, cards, gift coupons, and posters. I didn't follow any branding guide cause they dont have any. So I started from ...
2
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2answers
86 views

Rebranding announcement timing

I've been searching all over the web about the Rebranding Announcement strategy and was not able to get to a solid conclusion about whether or not to make the Rebranding announcement before the ...
3
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2answers
299 views

Should the font in a logo be used otherwise in the corporate identity?

I'm currently working on an small project and want to know, if the font which you use in the logo, should also be used as, for example, headlines?
0
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2answers
88 views

What does one unit refer to in this ad guideline, how do I measure this out in my own designs

I have been given this guide at work and I don't understand what they mean by 1 Unit. How do I measure this on different sizes?
3
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3answers
185 views

Need an outside perspective on logo design for outdoor company

Logo Context: For an outdoor equipment company that is developing specialized gear for hiking, climbing, and backcountry skiing. Aiming for a design style similar to the fjallräven logo, with a little ...
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2answers
86 views

How to make web design pages harmonious?

I am working on a Pre-School Web Design, and I feel quite stuck on a point where I don't know what else I can do to make it just a little bit polished. I was using a template for base, with a lot of ...
11
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3answers
5k views

Is it OK to leave real names & info visible in business card portfolio?

I have a lot of business cards and marketing material (flyers, brochures etc) that have actual client info on the designs. Name, position, email, business phone number, etc. I'd like to add all my ...
1
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1answer
49 views

How are competing design standards merged for joint-agency or transnational projects?

Reading through the NASA Graphics Standards Manual, pages 7.9–11 inform how the iconic worm logo and other graphical elements are to be used on flight-ready vehicles, whether aircraft, spacecraft, or ...
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0answers
112 views

What comes to your mind, or you think this logo represents to you [closed]

What comes to your mind, or you think this logo represents to you. what do you think about this logo?
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1answer
131 views

Crossed X logo with outlines

I'm making a logo with a centered X and I know I've already seen a logo that looks like this I would say in an english clothing brand. I would really appreciate it if any of you could help me ...
1
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1answer
515 views

Is there a good reason to use a grey background on a presentation? [closed]

The tech company I work with has recently gotten a new branding. Part of this is of course PowerPoint templates. These templates feature a grey-ish background on all slides. Before stubbornly ...
3
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1answer
75 views

Some newbie questions about branding

I'm new to this and im tasked to do a logo and branding guidelines for a small retail brand. I have a few questions for the experts here: When presenting to clients (and eventually showing to my ...
6
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1answer
65 views

Possible to carry a whole branding process by yourself? [closed]

Probably beginner graphic designers interests start around logo creation. Then probably shift towards visual identity, then branding. My interests started directly from logo to branding, now I kind ...
1
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1answer
651 views

How to reproduce this fold effect in Illustrator?

I love the LATAM Airlines logo and I'd like to learn how to make that "fold" we can see on the edges I marked with those green circles, connecting one line to another: That could be something "easy" ...
3
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3answers
197 views

Best Practice for colours that are different between applications

I am trying to create a colour swatch for a brand based on the branding guideline supplied by the original designer from around 2014. In their branding guideline they have supplied the following ...
1
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1answer
119 views

Why are precise measurements frequently included in brand identities?

In pretty much every brand identity I've seen, there are graphs, geometric shapes and lines and grids, measurements (with whatever arbitrary base units) and whatnot, drawn all over logomarks and the ...
-2
votes
1answer
131 views

Where to find this mockup of a billboard? [closed]

I've seen this billboard mockup used by hundreds of designers to showcase their branding work. But I cannot locate where to source or purchase a .PSD mockup template for this. Can anyone help?
19
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2answers
4k views

How does the income of your target audience matter for logo design?

I see this question being asked in logo and branding discovery phases. Anyone want to weigh in as to why this is?
3
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4answers
890 views

Letterpress machine for hobbyist?

can anyone suggest a small letterpress machine for a beginner? It's for personal use only. I absolutely love this print technology and have been watched countless videos on youtube. Can anyone suggest ...
1
vote
1answer
68 views

Pragmatic or theoretic approach towards designing something (mainly logo/branding)?

So basically, I've been studying graphic design or design of visual communication for 4 years and now entering my final year. I've been studying all the elements such as illustration, photography, ...
-4
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1answer
629 views

Looking for some creative advice on a sharp, strong and minimal logo. All inputs appreciated [closed]

I'm creating a logo for a tech/IT startup have received absolute instructions on what the client would like to see. It should be: 1. B&W (and shades of grey - not 50 though) 2. Minimal almost ...
18
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8answers
14k views

How to ensure international logo can be ethnically neutral enough so it won’t be offensive?

We are launching an initiative in the field of informatics for which I asked for a logo. Our graphic designer took care of it and indeed showed me a very nice logo, where a man with a hammer in one ...
0
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2answers
84 views

Residence manager logo feedback [closed]

I made a logo for my dad's company. I'm stuck because I can't decide which one to pick. Also it's my first logo so I'm not sure if it's the best. Background info: He is a handyman, but primarily ...
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2answers
200 views

Feedback for logo [closed]

I would appreciate some feedback for a fictional l brand I devised. so basically, the company creates fresh, authentic Italian food for people who are looking for something quick to eat, but aren't ...
2
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1answer
95 views

What should a Brand Guideline include?

So I'm trying to form a mock business to practice branding, and I stumbled across this useful answer to a post here. If I'm going to have a folder on my pc with all the branding information for ...
2
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3answers
424 views

How can I better incorporate the “i” into this logo?

At school there is a room for people to create using things like 3D Printers, vinyl cutters, plotters, etc. I have 2 problems with this. One, when the icon is by itself, it looks like it's missing a ...
2
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3answers
302 views

Updating a restaurant logo

"Kitchen 154" is a "punkish" restaurant that offers casual spicy food in Madrid, Spain, and I am updating their logo. They started with a lean DIN 1451 Std font. Now I am "grunging" it a little bit. ...
1
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2answers
3k views

Is the distinctive color combination of Google logo copyrighted ?

For example can I use the exact colors of Google Logo in my own logo? I have found the following information about the google logo here Googele logo trademark However this article on google site ...
0
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1answer
92 views

Mixing isometric illustration and real-life pictures. Do or don't?

So I'm building a brand using isometric illustration. But I was starting to think if it would be possible, aesthetically speaking, to combine isometric illustration with pictures... Have you seen that ...
2
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1answer
231 views

Online radio logo feedback request

I'm working on a new logo concept for my online radio station and would like to receive feedback about the following: Is the kerning/spacing appropriate? Do you find the symbol appealing, unique and ...

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