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Questions tagged [branding]

Questions regarding imagery, colors, typefaces, or other visual or audio items used to identify a business entity.

1
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1answer
51 views

Is there a good reason to use a grey background on a presentation?

The tech company I work with has recently gotten a new branding. Part of this is of course PowerPoint templates. These templates feature a grey-ish background on all slides. Before stubbornly ...
3
votes
1answer
73 views

Some newbie questions about branding

I'm new to this and im tasked to do a logo and branding guidelines for a small retail brand. I have a few questions for the experts here: When presenting to clients (and eventually showing to my ...
6
votes
1answer
60 views

Possible to carry a whole branding process by yourself? [closed]

Probably beginner graphic designers interests start around logo creation. Then probably shift towards visual identity, then branding. My interests started directly from logo to branding, now I kind ...
1
vote
1answer
121 views

How to reproduce this fold effect in Illustrator?

I love the LATAM Airlines logo and I'd like to learn how to make that "fold" we can see on the edges I marked with those green circles, connecting one line to another: That could be something "easy" ...
3
votes
3answers
82 views

Best Practice for colours that are different between applications

I am trying to create a colour swatch for a brand based on the branding guideline supplied by the original designer from around 2014. In their branding guideline they have supplied the following ...
1
vote
1answer
69 views

Why are precise measurements frequently included in brand identities?

In pretty much every brand identity I've seen, there are graphs, geometric shapes and lines and grids, measurements (with whatever arbitrary base units) and whatnot, drawn all over logomarks and the ...
-2
votes
1answer
81 views

Where to find this mockup of a billboard? [closed]

I've seen this billboard mockup used by hundreds of designers to showcase their branding work. But I cannot locate where to source or purchase a .PSD mockup template for this. Can anyone help?
19
votes
2answers
4k views

How does the income of your target audience matter for logo design?

I see this question being asked in logo and branding discovery phases. Anyone want to weigh in as to why this is?
0
votes
0answers
26 views

Same color pallet for website and church branding?

Does the color pallet for our churches website have to be the same as what was pick for branding? Currently, the branding pallet is a dark blue (almost black and a brown, most specifically #0fc3c and #...
2
votes
3answers
120 views

Letterpress machine for hobbyist?

can anyone suggest a small letterpress machine for a beginner? It's for personal use only. I absolutely love this print technology and have been watched countless videos on youtube. Can anyone suggest ...
1
vote
1answer
49 views

Pragmatic or theoretic approach towards designing something (mainly logo/branding)?

So basically, I've been studying graphic design or design of visual communication for 4 years and now entering my final year. I've been studying all the elements such as illustration, photography, ...
-4
votes
1answer
119 views

Looking for some creative advice on a sharp, strong and minimal logo. All inputs appreciated [closed]

I'm creating a logo for a tech/IT startup have received absolute instructions on what the client would like to see. It should be: 1. B&W (and shades of grey - not 50 though) 2. Minimal almost ...
18
votes
8answers
14k views

How to ensure international logo can be ethnically neutral enough so it won’t be offensive?

We are launching an initiative in the field of informatics for which I asked for a logo. Our graphic designer took care of it and indeed showed me a very nice logo, where a man with a hammer in one ...
0
votes
2answers
78 views

Residence manager logo feedback [closed]

I made a logo for my dad's company. I'm stuck because I can't decide which one to pick. Also it's my first logo so I'm not sure if it's the best. Background info: He is a handyman, but primarily ...
-1
votes
2answers
126 views

Feedback for logo [closed]

I would appreciate some feedback for a fictional l brand I devised. so basically, the company creates fresh, authentic Italian food for people who are looking for something quick to eat, but aren't ...
2
votes
1answer
76 views

What should a Brand Guideline include?

So I'm trying to form a mock business to practice branding, and I stumbled across this useful answer to a post here. If I'm going to have a folder on my pc with all the branding information for ...
2
votes
3answers
386 views

How can I better incorporate the “i” into this logo?

At school there is a room for people to create using things like 3D Printers, vinyl cutters, plotters, etc. I have 2 problems with this. One, when the icon is by itself, it looks like it's missing a ...
2
votes
4answers
209 views

Updating a restaurant logo

"Kitchen 154" is a "punkish" restaurant that offers casual spicy food in Madrid, Spain, and I am updating their logo. They started with a lean DIN 1451 Std font. Now I am "grunging" it a little bit. ...
0
votes
2answers
521 views

Is the distinctive color combination of Google logo copyrighted ?

For example can I use the exact colors of Google Logo in my own logo? I have found the following information about the google logo here Googele logo trademark However this article on google site ...
0
votes
1answer
52 views

Mixing isometric illustration and real-life pictures. Do or don't?

So I'm building a brand using isometric illustration. But I was starting to think if it would be possible, aesthetically speaking, to combine isometric illustration with pictures... Have you seen that ...
1
vote
1answer
177 views

Online radio logo feedback request

I'm working on a new logo concept for my online radio station and would like to receive feedback about the following: Is the kerning/spacing appropriate? Do you find the symbol appealing, unique and ...
0
votes
3answers
118 views

What is the difference between a logo with a certain “image” and logo with just the name of the company?

What is the difference between a company's logo that has a small picture beside the company's name like that of stackexchange beside which there is a small logo of something like a message icon and a ...
21
votes
4answers
4k views

Why is Corbel listed as bad font for body text in Butterick's Practical Typography?

We are creating branding guidelines for a nonprofit voluntary organization. Only around 10 people will create content, but a lot more people will need to be able to view documents and publications ...
9
votes
1answer
243 views

Which systems are replacing the use of PMS for color control and how would one go about implementing them in branding standards?

As per this question, it has been brought up in comments that methods to specify colors for brand guidelines are moving from PMS to other techniques (ColorCert, spectral data...). How do these ...
4
votes
1answer
521 views

Non CMYK color in branding?

This is an identity designed by Pentagram. The blue used here is not a CMYK color. How do use such colors in your branding when there is print involved ?
26
votes
10answers
7k views

How can I make this logo look more obviously like an icing bag and a crown?

For my brand identity class, I had to do a logo for a local bakery. The first one is what I started with. The bottom is where I am now The problem I'm having: I need to show lines or shapes ...
0
votes
3answers
253 views

Should a Hex value match its RGB value in a Brand Guideline document?

Our organisation is using a brand guidelines document (produced externally) where the hex values and the RGB values of corresponding colors do not match. Both RGB values and hex values use the same ...
15
votes
2answers
4k views

Why are ambigrams practically non-existent as company image?

The ambigrams have great visual appearance, some are very interesting, others not so much and of course not all would be good as corporate image. There are with the same reading when rotating 180º ...
4
votes
4answers
450 views

Presentation - Brand Identity

I We are going to present "Website" design for client "X" using powerpoint presentation, client "X" colors are "1,2,3" and our brand identity colors are "4,5,6" so my question is: Which Brand ...
2
votes
1answer
96 views

What are some licensed (brand) managing software?

I went to several interviews for a designer position at a top level company and at the end they told me I couldn't be hired because I didn't know any 'Licensed' brand managing software. Do you know of ...
4
votes
4answers
128 views

Should designs for certain products have specific colours?

I'm a little bit confused about color theory and color identity for visual branding. Sometimes I face an issue like I have a job to do visual branding for a fried product, let's say in this case I'm ...
0
votes
1answer
455 views

What is the font used in the Park Avenue logo?

What is the font used or what is a similar font to the one used in the Park Avenue logo?
8
votes
5answers
2k views

In a logo, is it okay to break the company name in two lines as needed?

I have been asked to create visual identity for a new company. Their name is really long (think 12+ letters). They use several words together as one word. But there's also not an even number of ...
40
votes
7answers
8k views

If a logo implies movement, should that movement be mirrored to match the movement of a vehicle it's placed on?

I've designed a nice logo for a company's charity food-drive campaign that incorporates a tilt and some speed lines to imply forward (rightward) movement. I matched the tilt of the art to the italic ...
42
votes
10answers
15k views

New “professional” branding perceived as “dull”

I manage an open-source project (Rubberduck, an add-in for the VBA editor), and up until the latest release this was the splash form: Since 2015 the branding more or less revolved around swirling VBA ...
1
vote
1answer
51 views

Copyright, Trademark, branding [closed]

What would I need to do to protect a marbleized pattern? Example: I have three swatches of fabric, one fabric is marbleized with orange and yellow patterns, fabric 2 is marbleized with green and blue ...
5
votes
5answers
554 views

Design considerations for creating packaging for foreign markets [closed]

I live in Iran and I had an order to design a brand logo and package for an Iranian product. It will be exported and sold in the USA. I've done many sketches but I'm not sure about my final design. I ...
2
votes
3answers
682 views

Should I alter my new logo to specifically use Pantone colors?

I’ve started at a new company doing 3D architectural visualization. Having a degree and background in graphic design, I’m now working with the marketing department to update and rebrand the company’s ...
5
votes
2answers
109 views

Is it ok and not breaching copyright to add a slogan onto original business logo?

On behalf of a company he works for, a family friend has asked me to add a commemorative slogan onto the bottom of their original logo. They don't want me to alter the logo in any way, just add the ...
4
votes
2answers
116 views

What does it mean to present a logo and promo materials in “1:1”?

I'm currently working on some promo materials for a company I'm currently doing a logo design for. They asked me to do a memorandum, business card, folder, envelope, and a seal. They stated: to be ...
0
votes
1answer
89 views

Header design for electronics store [closed]

I have to make a header for this store that sells Alarms, CCTV and others electronics stuff, the thing is that I cant find a design that matches with their logo. I spent several days trying to make ...
1
vote
1answer
36 views

Can I use a branded object in adverts/packaging?

Let's say I'm designing an advert and product packaging related to an automobile product. The graphic requires an image of a car to be incorporated into the overall design. Could I use a royalty-...
0
votes
1answer
32 views

Multiple Companies Collaborating on a Single Design Using Branding Guidelines

I am working with a couple of companies in different industries where we will be making a single design for all companies where we are all represented equally in the design. We all have different ...
3
votes
3answers
1k views

Branding work: advice on transferring copyright to client

I recently got a project to design logo design, stationery, website, brand identity for a startup company. I want to seek answers from a professional brand designer: is it compulsory to include a ...
2
votes
1answer
211 views

How to choose a PMS colour close to a certain CMYK value?

How do I get a Pantone (PMS) ink colour similar a specified CMYK colour? Is it possible that in some cases the PMS swatch chosen doesn't eactly match the CMYK colour? How would you go about this when ...
1
vote
3answers
105 views

Drawback of using your logo for animations

I am considering using an animation during which my company’s logo morphs and changes color (company colors). I’m not sure if it is good for your image and brand recognition. What are potential ...
13
votes
5answers
10k views

Is it acceptable to change colors on a logo to make it fit a website's theme?

I have a few payment brand images that need to go in the footer of a website, the footer is very dark grey, to the point where making the logos grey-scale wouldn't be much of a good idea, especially ...
7
votes
1answer
466 views

Classic Pizza Hut Lettering - who designed it?

I can't seem to find any reference to who designed the classic pizza hut logo, although I swear I read it somewhere at some point. Specifically I'm interested in the lettering! Any help appreciated!
1
vote
1answer
83 views

Why keep brand guide and high quality logos private?

I was looking for (university) logos and brand guidelines on how to use them. I know for sure that they have both in high quality. But they quite often need an account to access them. Why? Why don't ...
1
vote
2answers
107 views

Does it make sense to put a brand with white background on a black site?

My CEO and his client demanded me to put his partner's red brand with white background on a site which is black. They (not the partner) forbad the white or red brand with black background. I ...