Questions tagged [branding]

Questions regarding imagery, colors, typefaces, or other visual or audio items used to identify a business entity.

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-2
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0answers
85 views

Based on the brand attributes, which logo weight and typography do you think reflects better the brand? [closed]

Can you give me some professional advice on my personal brand logo? As an undergraduate with a side hustle, I cannot afford expensive branding services, so I decided to spend some time researching ...
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0answers
65 views

Critique for logo [closed]

I am creating a logo for a handyman. Due the industry, I've been struggling to do something that's not cliche, but is also not too complex/trying to reinvent the wheel. In the latest iteration, I ...
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0answers
28 views

Any solutions to a Minimalist Packaging on 1oz dropper issue?

I'm working on a packaging project with a minimalist aesthetic on a 1oz dropper. The problem I have is my client has so much text it's hard to execute a minimalist vibe with maximum text (they have a ...
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1answer
91 views

Need Feedback for brand: Name, mascot, font and the intro [closed]

it doesn't have much to do with UI / UX, but I wanted to get feedback from a "brand" that I have. Some points: the name was inspired (basically copied) from the website hackernoon, a "medium" ...
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1answer
74 views

Can these items/elements represent the mentioned fields/services to design a logo?

Okay, I'm designing a logo for an NGO whose tagline talks about education, science and beginning of all its relevant services. I'm using a few objects (in multiple options, different combinations, not ...
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3answers
124 views

What is the most neutral font? [closed]

I create brand names and to evaluate them properly I must not be influenced by the typeface they are written with. Therefore I'm looking for the most neutral possible font. I don't know if it would be ...
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2answers
63 views

Illustrator: Any way to convert letterhead/sheet design to Word?

I'm not sure if the question is clear, I'll try to explain. This client asked for some branding sort of work which includes, on top of regular header/footer letterheads, some files with fields which ...
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1answer
15 views

How is it usually referred to a design kit made for specific campaign or product?

So the business has already its Brand Identity Kit. This defines the general guidelines. Now let say the business wants to use a style variant for social media and display ads. Every post should be ...
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1answer
203 views

Can I use the uppercase Sigma Σ instead of E in a brand mark?

I'm about to design a brand mark for an engineering company, the first letter of the company name being "E" and I want to manipulate this character like a sigma "Σ" letter, but need to make sure it's ...
3
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2answers
565 views

Feedback for personal brand facelift

I'm a multimedia designer and my personal brand is turning 20 years. I wanted to make a facelift to my current logo by dropping the word 'multimedia' and changing the brand color. I switched the font ...
7
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1answer
786 views

Is there a term for branding that is adaptive / modular which can be used to create brands and sub-brands?

It has been quite some time since the City of Melbourne rebranding project, which has arguably popularized the concept of branding design that is adaptive and modular enough to be used in a variety of ...
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0answers
111 views

Arguments for or against adopting design guidelines in a different context than intended

I'm working on the educational exhibit signage for a forest-preserve visitor center. The forest preserve has a book of branding standards, but the standards seem to apply mostly to outdoor ...
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1answer
86 views

Logo design critique for web developer [closed]

This is a logo for a web developer of responsive websites. He was thinking about using square brackets (as he is a programmer) or using his initial of his first name "h". He is also wanting advice on ...
5
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1answer
1k views

What title do I put on a project where I did the menu, posters, and the art direction of photos but NOT the logo?

So theres this restaurant that already had a logo. I did their menu, menu board, cards, gift coupons, and posters. I didn't follow any branding guide cause they dont have any. So I started from ...
2
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2answers
84 views

Rebranding announcement timing

I've been searching all over the web about the Rebranding Announcement strategy and was not able to get to a solid conclusion about whether or not to make the Rebranding announcement before the ...
3
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2answers
134 views

Should the font in a logo be used otherwise in the corporate identity?

I'm currently working on an small project and want to know, if the font which you use in the logo, should also be used as, for example, headlines?
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2answers
67 views

What does one unit refer to in this ad guideline, how do I measure this out in my own designs

I have been given this guide at work and I don't understand what they mean by 1 Unit. How do I measure this on different sizes?
3
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3answers
176 views

Need an outside perspective on logo design for outdoor company

Logo Context: For an outdoor equipment company that is developing specialized gear for hiking, climbing, and backcountry skiing. Aiming for a design style similar to the fjallräven logo, with a little ...
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2answers
82 views

How to make web design pages harmonious?

I am working on a Pre-School Web Design, and I feel quite stuck on a point where I don't know what else I can do to make it just a little bit polished. I was using a template for base, with a lot of ...
11
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3answers
4k views

Is it OK to leave real names & info visible in business card portfolio?

I have a lot of business cards and marketing material (flyers, brochures etc) that have actual client info on the designs. Name, position, email, business phone number, etc. I'd like to add all my ...
1
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1answer
47 views

How are competing design standards merged for joint-agency or transnational projects?

Reading through the NASA Graphics Standards Manual, pages 7.9–11 inform how the iconic worm logo and other graphical elements are to be used on flight-ready vehicles, whether aircraft, spacecraft, or ...
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0answers
35 views

Pathfinder changing path of circle when subtracting

I'm having something super weird happen. I was wondering if someone here maybe knows why. While designing this logo in illustrator from Shapes - A circle and a triangle I use the pathfinder tool to ...
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0answers
69 views

What comes to your mind, or you think this logo represents to you [closed]

What comes to your mind, or you think this logo represents to you. what do you think about this logo?
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1answer
96 views

Crossed X logo with outlines

I'm making a logo with a centered X and I know I've already seen a logo that looks like this I would say in an english clothing brand. I would really appreciate it if any of you could help me ...
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1answer
251 views

Is there a good reason to use a grey background on a presentation? [closed]

The tech company I work with has recently gotten a new branding. Part of this is of course PowerPoint templates. These templates feature a grey-ish background on all slides. Before stubbornly ...
3
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1answer
75 views

Some newbie questions about branding

I'm new to this and im tasked to do a logo and branding guidelines for a small retail brand. I have a few questions for the experts here: When presenting to clients (and eventually showing to my ...
6
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1answer
64 views

Possible to carry a whole branding process by yourself? [closed]

Probably beginner graphic designers interests start around logo creation. Then probably shift towards visual identity, then branding. My interests started directly from logo to branding, now I kind ...
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1answer
413 views

How to reproduce this fold effect in Illustrator?

I love the LATAM Airlines logo and I'd like to learn how to make that "fold" we can see on the edges I marked with those green circles, connecting one line to another: That could be something "easy" ...
3
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3answers
158 views

Best Practice for colours that are different between applications

I am trying to create a colour swatch for a brand based on the branding guideline supplied by the original designer from around 2014. In their branding guideline they have supplied the following ...
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1answer
104 views

Why are precise measurements frequently included in brand identities?

In pretty much every brand identity I've seen, there are graphs, geometric shapes and lines and grids, measurements (with whatever arbitrary base units) and whatnot, drawn all over logomarks and the ...
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1answer
124 views

Where to find this mockup of a billboard? [closed]

I've seen this billboard mockup used by hundreds of designers to showcase their branding work. But I cannot locate where to source or purchase a .PSD mockup template for this. Can anyone help?
19
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2answers
4k views

How does the income of your target audience matter for logo design?

I see this question being asked in logo and branding discovery phases. Anyone want to weigh in as to why this is?
3
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4answers
443 views

Letterpress machine for hobbyist?

can anyone suggest a small letterpress machine for a beginner? It's for personal use only. I absolutely love this print technology and have been watched countless videos on youtube. Can anyone suggest ...
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1answer
66 views

Pragmatic or theoretic approach towards designing something (mainly logo/branding)?

So basically, I've been studying graphic design or design of visual communication for 4 years and now entering my final year. I've been studying all the elements such as illustration, photography, ...
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1answer
426 views

Looking for some creative advice on a sharp, strong and minimal logo. All inputs appreciated [closed]

I'm creating a logo for a tech/IT startup have received absolute instructions on what the client would like to see. It should be: 1. B&W (and shades of grey - not 50 though) 2. Minimal almost ...
18
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8answers
14k views

How to ensure international logo can be ethnically neutral enough so it won’t be offensive?

We are launching an initiative in the field of informatics for which I asked for a logo. Our graphic designer took care of it and indeed showed me a very nice logo, where a man with a hammer in one ...
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2answers
82 views

Residence manager logo feedback [closed]

I made a logo for my dad's company. I'm stuck because I can't decide which one to pick. Also it's my first logo so I'm not sure if it's the best. Background info: He is a handyman, but primarily ...
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2answers
174 views

Feedback for logo [closed]

I would appreciate some feedback for a fictional l brand I devised. so basically, the company creates fresh, authentic Italian food for people who are looking for something quick to eat, but aren't ...
2
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1answer
91 views

What should a Brand Guideline include?

So I'm trying to form a mock business to practice branding, and I stumbled across this useful answer to a post here. If I'm going to have a folder on my pc with all the branding information for ...
2
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3answers
415 views

How can I better incorporate the “i” into this logo?

At school there is a room for people to create using things like 3D Printers, vinyl cutters, plotters, etc. I have 2 problems with this. One, when the icon is by itself, it looks like it's missing a ...
2
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3answers
264 views

Updating a restaurant logo

"Kitchen 154" is a "punkish" restaurant that offers casual spicy food in Madrid, Spain, and I am updating their logo. They started with a lean DIN 1451 Std font. Now I am "grunging" it a little bit. ...
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2answers
2k views

Is the distinctive color combination of Google logo copyrighted ?

For example can I use the exact colors of Google Logo in my own logo? I have found the following information about the google logo here Googele logo trademark However this article on google site ...
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1answer
71 views

Mixing isometric illustration and real-life pictures. Do or don't?

So I'm building a brand using isometric illustration. But I was starting to think if it would be possible, aesthetically speaking, to combine isometric illustration with pictures... Have you seen that ...
1
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1answer
210 views

Online radio logo feedback request

I'm working on a new logo concept for my online radio station and would like to receive feedback about the following: Is the kerning/spacing appropriate? Do you find the symbol appealing, unique and ...
0
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3answers
166 views

What is the difference between a logo with a certain “image” and logo with just the name of the company?

What is the difference between a company's logo that has a small picture beside the company's name like that of stackexchange beside which there is a small logo of something like a message icon and a ...
20
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4answers
7k views

Why is Corbel listed as bad font for body text in Butterick's Practical Typography?

We are creating branding guidelines for a nonprofit voluntary organization. Only around 10 people will create content, but a lot more people will need to be able to view documents and publications ...
8
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1answer
265 views

Which systems are replacing the use of PMS for color control and how would one go about implementing them in branding standards?

As per this question, it has been brought up in comments that methods to specify colors for brand guidelines are moving from PMS to other techniques (ColorCert, spectral data...). How do these ...
4
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1answer
736 views

Non CMYK color in branding?

This is an identity designed by Pentagram. The blue used here is not a CMYK color. How do use such colors in your branding when there is print involved ?
26
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10answers
7k views

How can I make this logo look more obviously like an icing bag and a crown?

For my brand identity class, I had to do a logo for a local bakery. The first one is what I started with. The bottom is where I am now The problem I'm having: I need to show lines or shapes ...
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3answers
595 views

Should a Hex value match its RGB value in a Brand Guideline document?

Our organisation is using a brand guidelines document (produced externally) where the hex values and the RGB values of corresponding colors do not match. Both RGB values and hex values use the same ...

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