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Questions regarding imagery, colors, typefaces, or other visual or audio items used to identify a business entity.

2
votes
1answer
45 views

What should a Brand Guideline include?

So I'm trying to form a mock business to practice branding, and I stumbled across this useful answer to a post here. If I'm going to have a folder on my pc with all the branding information for ...
2
votes
3answers
272 views

How can I better incorporate the “i” into this logo?

At school there is a room for people to create using things like 3D Printers, vinyl cutters, plotters, etc. I have 2 problems with this. One, when the icon is by itself, it looks like it's missing a ...
2
votes
3answers
100 views

Updating a restaurant logo

"Kitchen 154" is a "punkish" restaurant that offers casual spicy food in Madrid, Spain, and I am updating their logo. They started with a lean DIN 1451 Std font. Now I am "grunging" it a little bit. ...
0
votes
2answers
127 views

Is the distinctive color combination of Google logo copyrighted ?

For example can I use the exact colors of Google Logo in my own logo? I have found the following information about the google logo here Googele logo trademark However this article on google site ...
0
votes
1answer
36 views

Mixing isometric illustration and real-life pictures. Do or don't?

So I'm building a brand using isometric illustration. But I was starting to think if it would be possible, aesthetically speaking, to combine isometric illustration with pictures... Have you seen that ...
1
vote
1answer
140 views

Online radio logo feedback request

I'm working on a new logo concept for my online radio station and would like to receive feedback about the following: Is the kerning/spacing appropriate? Do you find the symbol appealing, unique and ...
0
votes
3answers
99 views

What is the difference between a logo with a certain “image” and logo with just the name of the company?

What is the difference between a company's logo that has a small picture beside the company's name like that of stackexchange beside which there is a small logo of something like a message icon and a ...
20
votes
4answers
3k views

Why is Corbel listed as bad font for body text in Butterick's Practical Typography?

We are creating branding guidelines for a nonprofit voluntary organization. Only around 10 people will create content, but a lot more people will need to be able to view documents and publications ...
8
votes
1answer
237 views

Which systems are replacing the use of PMS for color control and how would one go about implementing them in branding standards?

As per this question, it has been brought up in comments that methods to specify colors for brand guidelines are moving from PMS to other techniques (ColorCert, spectral data...). How do these ...
4
votes
1answer
424 views

Non CMYK color in branding?

This is an identity designed by Pentagram. The blue used here is not a CMYK color. How do use such colors in your branding when there is print involved ?
26
votes
10answers
7k views

How can I make this logo look more obviously like an icing bag and a crown?

For my brand identity class, I had to do a logo for a local bakery. The first one is what I started with. The bottom is where I am now The problem I'm having: I need to show lines or shapes ...
0
votes
3answers
110 views

Should a Hex value match its RGB value in a Brand Guideline document?

Our organisation is using a brand guidelines document (produced externally) where the hex values and the RGB values of corresponding colors do not match. Both RGB values and hex values use the same ...
14
votes
2answers
4k views

Why are ambigrams practically non-existent as company image?

The ambigrams have great visual appearance, some are very interesting, others not so much and of course not all would be good as corporate image. There are with the same reading when rotating 180º ...
4
votes
4answers
403 views

Presentation - Brand Identity

I We are going to present "Website" design for client "X" using powerpoint presentation, client "X" colors are "1,2,3" and our brand identity colors are "4,5,6" so my question is: Which Brand ...
2
votes
0answers
44 views

What are some licensed (brand) managing software?

I went to several interviews for a designer position at a top level company and at the end they told me I couldn't be hired because I didn't know any 'Licensed' brand managing software. Do you know of ...
4
votes
4answers
118 views

Should designs for certain products have specific colours?

I'm a little bit confused about color theory and color identity for visual branding. Sometimes I face an issue like I have a job to do visual branding for a fried product, let's say in this case I'm ...
0
votes
1answer
234 views

What is the font used in the Park Avenue logo?

What is the font used or what is a similar font to the one used in the Park Avenue logo?
8
votes
5answers
1k views

In a logo, is it okay to break the company name in two lines as needed?

I have been asked to create visual identity for a new company. Their name is really long (think 12+ letters). They use several words together as one word. But there's also not an even number of ...
40
votes
7answers
8k views

If a logo implies movement, should that movement be mirrored to match the movement of a vehicle it's placed on?

I've designed a nice logo for a company's charity food-drive campaign that incorporates a tilt and some speed lines to imply forward (rightward) movement. I matched the tilt of the art to the italic ...
42
votes
10answers
15k views

New “professional” branding perceived as “dull”

I manage an open-source project (Rubberduck, an add-in for the VBA editor), and up until the latest release this was the splash form: Since 2015 the branding more or less revolved around swirling VBA ...
1
vote
1answer
44 views

Copyright, Trademark, branding [closed]

What would I need to do to protect a marbleized pattern? Example: I have three swatches of fabric, one fabric is marbleized with orange and yellow patterns, fabric 2 is marbleized with green and blue ...
5
votes
5answers
508 views

Design considerations for creating packaging for foreign markets [closed]

I live in Iran and I had an order to design a brand logo and package for an Iranian product. It will be exported and sold in the USA. I've done many sketches but I'm not sure about my final design. I ...
2
votes
3answers
341 views

Should I alter my new logo to specifically use Pantone colors?

I’ve started at a new company doing 3D architectural visualization. Having a degree and background in graphic design, I’m now working with the marketing department to update and rebrand the company’s ...
5
votes
2answers
105 views

Is it ok and not breaching copyright to add a slogan onto original business logo?

On behalf of a company he works for, a family friend has asked me to add a commemorative slogan onto the bottom of their original logo. They don't want me to alter the logo in any way, just add the ...
4
votes
2answers
110 views

What does it mean to present a logo and promo materials in “1:1”?

I'm currently working on some promo materials for a company I'm currently doing a logo design for. They asked me to do a memorandum, business card, folder, envelope, and a seal. They stated: to be ...
0
votes
1answer
77 views

Header design for electronics store [closed]

I have to make a header for this store that sells Alarms, CCTV and others electronics stuff, the thing is that I cant find a design that matches with their logo. I spent several days trying to make ...
1
vote
1answer
35 views

Can I use a branded object in adverts/packaging?

Let's say I'm designing an advert and product packaging related to an automobile product. The graphic requires an image of a car to be incorporated into the overall design. Could I use a royalty-...
0
votes
1answer
28 views

Multiple Companies Collaborating on a Single Design Using Branding Guidelines

I am working with a couple of companies in different industries where we will be making a single design for all companies where we are all represented equally in the design. We all have different ...
3
votes
3answers
773 views

Branding work: advice on transferring copyright to client

I recently got a project to design logo design, stationery, website, brand identity for a startup company. I want to seek answers from a professional brand designer: is it compulsory to include a ...
2
votes
1answer
148 views

How to choose a PMS colour close to a certain CMYK value?

How do I get a Pantone (PMS) ink colour similar a specified CMYK colour? Is it possible that in some cases the PMS swatch chosen doesn't eactly match the CMYK colour? How would you go about this when ...
1
vote
3answers
97 views

Drawback of using your logo for animations

I am considering using an animation during which my company’s logo morphs and changes color (company colors). I’m not sure if it is good for your image and brand recognition. What are potential ...
11
votes
5answers
7k views

Is it acceptable to change colors on a logo to make it fit a website's theme?

I have a few payment brand images that need to go in the footer of a website, the footer is very dark grey, to the point where making the logos grey-scale wouldn't be much of a good idea, especially ...
7
votes
1answer
347 views

Classic Pizza Hut Lettering - who designed it?

I can't seem to find any reference to who designed the classic pizza hut logo, although I swear I read it somewhere at some point. Specifically I'm interested in the lettering! Any help appreciated!
1
vote
1answer
76 views

Why keep brand guide and high quality logos private?

I was looking for (university) logos and brand guidelines on how to use them. I know for sure that they have both in high quality. But they quite often need an account to access them. Why? Why don't ...
1
vote
2answers
96 views

Does it make sense to put a brand with white background on a black site?

My CEO and his client demanded me to put his partner's red brand with white background on a site which is black. They (not the partner) forbad the white or red brand with black background. I ...
1
vote
0answers
35 views

Is co-design applicable to branding projects?

I've been reading up on co-design / human-centred design (whatever you want to call) it recently. It seems like a great approach to take when working on, for example, large web or app projects as it ...
4
votes
2answers
690 views

What can the favicon of a website be based on if the website doesn't have a logo?

A favicon is the small icon that is displayed next to the site name in the tab bar of the browser. Normally, those are based on the logo of the website (or the logo of the company/entity that runs the ...
1
vote
2answers
144 views

Should designers use different color palettes between two separate apps under the same brand?

I am doing design work for an app that serves two different purposes, one part is for permanent users and the other is for temporary users but the apps are under the same brand. The permanent users ...
1
vote
0answers
28 views

Should a logo be design for a brands consumer specifically, Or for wider society? [closed]

From what I understand, an identity—whether that be a mark, logotype or experience—should characterize the business or organisation brand that it is part of. How targeted should the aesthetic be? Is ...
0
votes
2answers
547 views

Trademarking Multiple Logos

Our startup clothing company is getting ready to trademark and promote our line, but the issue is that with each release of the line, there is a new iteration of the logo featured. Each shirt features ...
5
votes
1answer
374 views

Number of colour palettes when branding a company

Context I'm creating the branding for a company. The company's main product is a web portal where customers have a collection of functionalities. For the portal I'm using a lot of soft colours to ...
12
votes
1answer
3k views

What should happen if a logo I made is similar to another?

Note: This is a canonical post created so that we can close the many similar questions as duplicates as discussed in this meta post. We have created a logo for a client and they love it. We've ...
0
votes
0answers
187 views

Vinyl printing at home?

I'm looking to invest into a vinyl machine that would allow me to print stickers for my brand. I have a few questions on how it works, and overall pricing: If I want to print onto a clear vinyl with ...
0
votes
1answer
412 views

Can I place a logo on a stock image?

We take stock photography and overlay a quote or factoid for social media posts. We usually use a filter or coloured overlay as well. Can we place our logo and/or website URL on this image?
12
votes
2answers
121 views

Is there a name for a miniature set of brand guidelines?

More often than not, my clients won't have the budget for an in-depth set of brand guidelines, so as a more affordable alternative I'll put together one or two sides of A4 to dictate the following ...
1
vote
1answer
466 views

Copying The Colors' Values

I hate when I repeat this task on every Branding project.. Copying The Colors' Values is there a plugin or an easiest way to export all color values (Spot, CMYK and RGB) from the color palette???
1
vote
2answers
78 views

What kind of goals would come out of a branding project (from scratch)?

I posted this thread several days ago regarding typical goals for a rebrand — What kind of goals would come out of a rebrand? There were some interesting answers and it got me thinking how different ...
0
votes
5answers
193 views

Logo feedback request

I'm hoping the community might help resolve a few concerns regarding the above logos. Is the font in logo 'B' too thin or small (for the word Education)? Does the red outline in logo 'A' make reading ...
4
votes
1answer
131 views

Is there best practice when displaying other brands, such as partners or clients, on your website? Full color or greyscale?

We're debating an issue which I'm not entirely sure should be up for discussion. We have a dozen or so partners who's logos we're displaying on our website. Both our web/marketing designer and I ...
5
votes
5answers
221 views

How do you create product mock-ups?

To show the client what the finished design will look like on the actual product (brochure, business card, envelope etc.) How do you create branding/packaging images like the ones below. Until ...