Questions tagged [branding]

Questions regarding imagery, colors, typefaces, or other visual or audio items used to identify a business entity.

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0answers
38 views

What logo is this? [closed]

Anybody know what logo this is? It is from a hoodie so believe it is a fashion brand but cannot find it anywhere on internet. Link to photo: https://snipboard.io/N4wbFv.jpg
0
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1answer
72 views

Logo design critique for web developer [closed]

This is a logo for a web developer of responsive websites. He was thinking about using square brackets (as he is a programmer) or using his initial of his first name "h". He is also wanting advice on ...
5
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1answer
1k views

What title do I put on a project where I did the menu, posters, and the art direction of photos but NOT the logo?

So theres this restaurant that already had a logo. I did their menu, menu board, cards, gift coupons, and posters. I didn't follow any branding guide cause they dont have any. So I started from ...
2
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2answers
79 views

Rebranding announcement timing

I've been searching all over the web about the Rebranding Announcement strategy and was not able to get to a solid conclusion about whether or not to make the Rebranding announcement before the ...
3
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2answers
86 views

Should the font in a logo be used otherwise in the corporate identity?

I'm currently working on an small project and want to know, if the font which you use in the logo, should also be used as, for example, headlines?
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2answers
60 views

What does one unit refer to in this ad guideline, how do I measure this out in my own designs

I have been given this guide at work and I don't understand what they mean by 1 Unit. How do I measure this on different sizes?
3
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3answers
161 views

Need an outside perspective on logo design for outdoor company

Logo Context: For an outdoor equipment company that is developing specialized gear for hiking, climbing, and backcountry skiing. Aiming for a design style similar to the fjallräven logo, with a little ...
1
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2answers
80 views

How to make web design pages harmonious?

I am working on a Pre-School Web Design, and I feel quite stuck on a point where I don't know what else I can do to make it just a little bit polished. I was using a template for base, with a lot of ...
11
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3answers
4k views

Is it OK to leave real names & info visible in business card portfolio?

I have a lot of business cards and marketing material (flyers, brochures etc) that have actual client info on the designs. Name, position, email, business phone number, etc. I'd like to add all my ...
1
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1answer
44 views

How are competing design standards merged for joint-agency or transnational projects?

Reading through the NASA Graphics Standards Manual, pages 7.9–11 inform how the iconic worm logo and other graphical elements are to be used on flight-ready vehicles, whether aircraft, spacecraft, or ...
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0answers
29 views

Pathfinder changing path of circle when subtracting

I'm having something super weird happen. I was wondering if someone here maybe knows why. While designing this logo in illustrator from Shapes - A circle and a triangle I use the pathfinder tool to ...
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0answers
65 views

What comes to your mind, or you think this logo represents to you [closed]

What comes to your mind, or you think this logo represents to you. what do you think about this logo?
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1answer
82 views

Crossed X logo with outlines

I'm making a logo with a centered X and I know I've already seen a logo that looks like this I would say in an english clothing brand. I would really appreciate it if any of you could help me ...
1
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1answer
127 views

Is there a good reason to use a grey background on a presentation? [closed]

The tech company I work with has recently gotten a new branding. Part of this is of course PowerPoint templates. These templates feature a grey-ish background on all slides. Before stubbornly ...
3
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1answer
75 views

Some newbie questions about branding

I'm new to this and im tasked to do a logo and branding guidelines for a small retail brand. I have a few questions for the experts here: When presenting to clients (and eventually showing to my ...
6
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1answer
63 views

Possible to carry a whole branding process by yourself? [closed]

Probably beginner graphic designers interests start around logo creation. Then probably shift towards visual identity, then branding. My interests started directly from logo to branding, now I kind ...
1
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1answer
256 views

How to reproduce this fold effect in Illustrator?

I love the LATAM Airlines logo and I'd like to learn how to make that "fold" we can see on the edges I marked with those green circles, connecting one line to another: That could be something "easy" ...
3
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3answers
110 views

Best Practice for colours that are different between applications

I am trying to create a colour swatch for a brand based on the branding guideline supplied by the original designer from around 2014. In their branding guideline they have supplied the following ...
1
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1answer
93 views

Why are precise measurements frequently included in brand identities?

In pretty much every brand identity I've seen, there are graphs, geometric shapes and lines and grids, measurements (with whatever arbitrary base units) and whatnot, drawn all over logomarks and the ...
-2
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1answer
113 views

Where to find this mockup of a billboard? [closed]

I've seen this billboard mockup used by hundreds of designers to showcase their branding work. But I cannot locate where to source or purchase a .PSD mockup template for this. Can anyone help?
19
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2answers
4k views

How does the income of your target audience matter for logo design?

I see this question being asked in logo and branding discovery phases. Anyone want to weigh in as to why this is?
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0answers
28 views

Same color pallet for website and church branding?

Does the color pallet for our churches website have to be the same as what was pick for branding? Currently, the branding pallet is a dark blue (almost black and a brown, most specifically #0fc3c and #...
2
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3answers
232 views

Letterpress machine for hobbyist?

can anyone suggest a small letterpress machine for a beginner? It's for personal use only. I absolutely love this print technology and have been watched countless videos on youtube. Can anyone suggest ...
1
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1answer
61 views

Pragmatic or theoretic approach towards designing something (mainly logo/branding)?

So basically, I've been studying graphic design or design of visual communication for 4 years and now entering my final year. I've been studying all the elements such as illustration, photography, ...
-4
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1answer
217 views

Looking for some creative advice on a sharp, strong and minimal logo. All inputs appreciated [closed]

I'm creating a logo for a tech/IT startup have received absolute instructions on what the client would like to see. It should be: 1. B&W (and shades of grey - not 50 though) 2. Minimal almost ...
18
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8answers
14k views

How to ensure international logo can be ethnically neutral enough so it won’t be offensive?

We are launching an initiative in the field of informatics for which I asked for a logo. Our graphic designer took care of it and indeed showed me a very nice logo, where a man with a hammer in one ...
0
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2answers
81 views

Residence manager logo feedback [closed]

I made a logo for my dad's company. I'm stuck because I can't decide which one to pick. Also it's my first logo so I'm not sure if it's the best. Background info: He is a handyman, but primarily ...
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2answers
151 views

Feedback for logo [closed]

I would appreciate some feedback for a fictional l brand I devised. so basically, the company creates fresh, authentic Italian food for people who are looking for something quick to eat, but aren't ...
2
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1answer
87 views

What should a Brand Guideline include?

So I'm trying to form a mock business to practice branding, and I stumbled across this useful answer to a post here. If I'm going to have a folder on my pc with all the branding information for ...
2
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3answers
405 views

How can I better incorporate the “i” into this logo?

At school there is a room for people to create using things like 3D Printers, vinyl cutters, plotters, etc. I have 2 problems with this. One, when the icon is by itself, it looks like it's missing a ...
2
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4answers
234 views

Updating a restaurant logo

"Kitchen 154" is a "punkish" restaurant that offers casual spicy food in Madrid, Spain, and I am updating their logo. They started with a lean DIN 1451 Std font. Now I am "grunging" it a little bit. ...
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2answers
1k views

Is the distinctive color combination of Google logo copyrighted ?

For example can I use the exact colors of Google Logo in my own logo? I have found the following information about the google logo here Googele logo trademark However this article on google site ...
0
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1answer
61 views

Mixing isometric illustration and real-life pictures. Do or don't?

So I'm building a brand using isometric illustration. But I was starting to think if it would be possible, aesthetically speaking, to combine isometric illustration with pictures... Have you seen that ...
1
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1answer
198 views

Online radio logo feedback request

I'm working on a new logo concept for my online radio station and would like to receive feedback about the following: Is the kerning/spacing appropriate? Do you find the symbol appealing, unique and ...
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3answers
151 views

What is the difference between a logo with a certain “image” and logo with just the name of the company?

What is the difference between a company's logo that has a small picture beside the company's name like that of stackexchange beside which there is a small logo of something like a message icon and a ...
21
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4answers
6k views

Why is Corbel listed as bad font for body text in Butterick's Practical Typography?

We are creating branding guidelines for a nonprofit voluntary organization. Only around 10 people will create content, but a lot more people will need to be able to view documents and publications ...
8
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1answer
253 views

Which systems are replacing the use of PMS for color control and how would one go about implementing them in branding standards?

As per this question, it has been brought up in comments that methods to specify colors for brand guidelines are moving from PMS to other techniques (ColorCert, spectral data...). How do these ...
4
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1answer
648 views

Non CMYK color in branding?

This is an identity designed by Pentagram. The blue used here is not a CMYK color. How do use such colors in your branding when there is print involved ?
26
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10answers
7k views

How can I make this logo look more obviously like an icing bag and a crown?

For my brand identity class, I had to do a logo for a local bakery. The first one is what I started with. The bottom is where I am now The problem I'm having: I need to show lines or shapes ...
0
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3answers
413 views

Should a Hex value match its RGB value in a Brand Guideline document?

Our organisation is using a brand guidelines document (produced externally) where the hex values and the RGB values of corresponding colors do not match. Both RGB values and hex values use the same ...
15
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2answers
4k views

Why are ambigrams practically non-existent as company image?

The ambigrams have great visual appearance, some are very interesting, others not so much and of course not all would be good as corporate image. There are with the same reading when rotating 180º ...
4
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4answers
484 views

Presentation - Brand Identity

I We are going to present "Website" design for client "X" using powerpoint presentation, client "X" colors are "1,2,3" and our brand identity colors are "4,5,6" so my question is: Which Brand ...
3
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1answer
123 views

What are some licensed (brand) managing software?

I went to several interviews for a designer position at a top level company and at the end they told me I couldn't be hired because I didn't know any 'Licensed' brand managing software. Do you know of ...
4
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4answers
135 views

Should designs for certain products have specific colours?

I'm a little bit confused about color theory and color identity for visual branding. Sometimes I face an issue like I have a job to do visual branding for a fried product, let's say in this case I'm ...
0
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1answer
591 views

What is the font used in the Park Avenue logo?

What is the font used or what is a similar font to the one used in the Park Avenue logo?
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5answers
3k views

In a logo, is it okay to break the company name in two lines as needed?

I have been asked to create visual identity for a new company. Their name is really long (think 12+ letters). They use several words together as one word. But there's also not an even number of ...
40
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7answers
8k views

If a logo implies movement, should that movement be mirrored to match the movement of a vehicle it's placed on?

I've designed a nice logo for a company's charity food-drive campaign that incorporates a tilt and some speed lines to imply forward (rightward) movement. I matched the tilt of the art to the italic ...
43
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10answers
15k views

New “professional” branding perceived as “dull”

I manage an open-source project (Rubberduck, an add-in for the VBA editor), and up until the latest release this was the splash form: Since 2015 the branding more or less revolved around swirling VBA ...
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1answer
56 views

Copyright, Trademark, branding [closed]

What would I need to do to protect a marbleized pattern? Example: I have three swatches of fabric, one fabric is marbleized with orange and yellow patterns, fabric 2 is marbleized with green and blue ...
5
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5answers
568 views

Design considerations for creating packaging for foreign markets [closed]

I live in Iran and I had an order to design a brand logo and package for an Iranian product. It will be exported and sold in the USA. I've done many sketches but I'm not sure about my final design. I ...