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Questions tagged [branding]

Questions regarding imagery, colors, typefaces, or other visual or audio items used to identify a business entity.

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5 votes
3 answers
3k views

Is it bad practice to use non-brand fonts in ads?

I'm working on a set of ads designed to have a social media sort of feel. Generally, these ads have a header and a sub-header on a stock image. The brand has a specific header and body font that must ...
3 votes
3 answers
423 views

Updating a restaurant logo

"Kitchen 154" is a "punkish" restaurant that offers casual spicy food in Madrid, Spain, and I am updating their logo. They started with a lean DIN 1451 Std font. Now I am "grunging" it a little bit. ...
0 votes
1 answer
79 views

Product Design: Text Orientation and Quantity

I have a question about how the quantity and orientation of text can impact on the user experience. Have a look at the attached sketch. It's supposed to show the logo above, and company name and ...
0 votes
2 answers
143 views

Feedback first ever brand design

[UPDATE] I revised the design based on your feedback, which was really helpful, thank you! I'm a student and have to gather feedback for my assignment on my brand design. Any feedback is helpful, ...
2 votes
3 answers
22k views

How can I check if a logo already exists?

I have a logo design idea that I've put together, how can I check if the logo or idea has already been used elsewhere?
1 vote
1 answer
118 views

Clarity around brand identity, visual identity, and brand guidelines

I'm a bit confused about terms like brand identity, visual identity, brand guidelines, brand style guide, brand identity guidelines, etc., and I have some questions: Is brand identity a tangible ...
0 votes
1 answer
66 views

What may be some effective dynamic qr code generators for digital or printing projects?

What may be some effective dynamic QR code generators for digital or printing projects? I learned there may be two types of QR codes: static or dynamic to help understand the audience that is viewing ...
2 votes
4 answers
2k views

Letterpress machine for hobbyist?

can anyone suggest a small letterpress machine for a beginner? It's for personal use only. I absolutely love this print technology and have been watched countless videos on youtube. Can anyone suggest ...
6 votes
5 answers
725 views

How do you create product mock-ups?

To show the client what the finished design will look like on the actual product (brochure, business card, envelope etc.) How do you create branding/packaging images like the ones below. Until ...
7 votes
2 answers
5k views

Is my logo kerned correctly?

Is my logo kerned correctly? Especially looking for the areas around the "A" and the "S".
0 votes
0 answers
61 views

What is the 60 30 10 color rule?

What is the 60 30 10 color rule for website? How to choose the best color scheme for your website?
6 votes
2 answers
2k views

Blur effect in a logo? A NO or a GO?

I wanted to get a sanity check on the topic of logo design. I am a product designer and have done some client work in the past including the creation of some logos. I don't specialize in logo design ...
7 votes
2 answers
2k views

Should a small business change their logo after 15 years in business?

I am currently in the process of handing over my business that is a Waxing spa located in Portland, Oregon to my 18 year old daughter. However, she has decided that our logo needs to change, for the ...
0 votes
0 answers
38 views

How to develop separate visual identities for different educational programs on the same website

I have been asked to work on a visual identity project. The company is an academy (parent company) which has a single website. However, the academy separates its programs into 4 fields of music ...
1 vote
2 answers
278 views

Should an event logo have both a date and a year

Should an event logo contain a date and a year? Perhaps it is not known yet if it will be an annual event. Would just having the date be specific enough?
11 votes
1 answer
179 views

Ascender/descender help for brand specifics

Hello everyone! I'm designing for a brand that requires left-justification for all text, which can make consideration for ascenders and descenders a nightmare. Typically this brand calls for tight ...
-3 votes
1 answer
133 views

Need Feedback for brand: Name, mascot, font and the intro [closed]

it doesn't have much to do with UI / UX, but I wanted to get feedback from a "brand" that I have. Some points: the name was inspired (basically copied) from the website hackernoon, a "medium" ...
2 votes
1 answer
139 views

How to use the color theme of a brand in its design?

The brand I'm creating will be used on a youtube channel and on a dedicated website. Lets say that the brand has a 3 colors palette, green purple orange. The main color is green, it is used for the ...
0 votes
3 answers
2k views

How can we deal with a white logo that needs to be placed on a white background?

Our brand has had its logo for several years and we like it. The only issue is now we need to place it on a white background, which obviously limits our options. What can be done (other than embossing ...
3 votes
1 answer
78 views

Is it a good idea using a mascot illustration for personal branding?

It’s the first time I make a website and portfolio for myself. I work mostly doing UX/UI design, but I’m into illustration. I’d like to make a branding that is personal to me. I draw animals and my ...
0 votes
2 answers
129 views

Corporate Identity - I feel something is not right [closed]

The brand is for a safebox-custoding company. I think I am close to finish the design. However, I feel like it's still lacking something. I don't know what it is. It's a gut/eye feeling. I wonder if ...
6 votes
2 answers
248 views

Need feedback on logo

This logo is for a company that makes research of color with multiple members of different nationalities. The target marketing are scientist, designers, artist, psychologist, marketing professionals ...
7 votes
1 answer
850 views

Is there a term for branding that is adaptive / modular which can be used to create brands and sub-brands?

It has been quite some time since the City of Melbourne rebranding project, which has arguably popularized the concept of branding design that is adaptive and modular enough to be used in a variety of ...
5 votes
6 answers
25k views

Is it inappropriate to ask for royalties on a logo design if the client decides to print the logo on products and sell them?

I am fairly new at graphic design and I have just finished creating a logo and marketing materials for a client. I only intended for the images to be used for marketing and advertising of their ...
1 vote
0 answers
282 views

Is it OK to only use the wordmark of a logo?

I have a logo that resides in this category: Combination mark When a symbol and a wordmark fall in love, they make a logo. More specifically, a combination mark (a traditional logo) is comprised of a ...
2 votes
2 answers
103 views

Should we update brand typography and/or logo before web redesign?

We're expecting our website to be redesigned by Feb '22. Alongside web refresh we're updating our photography, colour palette (minimal change), logo and fonts. Currently we're using different ...
11 votes
5 answers
4k views

I hate seeing my work in real life, what should I do? [closed]

I usually like the results of my work, but I hate it when I see it in real life. Not because it looks different, I just don't like that it exists. Recently I designed a logo and it got published ...
6 votes
4 answers
2k views

Best practice for dual (cmyk/rgb) workflow for brand assets?

I want to create brand assets, in which the logo is a vectorgraphic with color and an alternative in black-and-white. The logo is quiet complex and I need both CMYK and RGB (and black-and-white) ...
2 votes
0 answers
84 views

Corporate Webdesign Manual?

For the Corporate Identity / Brand, there is usually a manual. It is a great deliverable for the client and for me as a student, it is a great way to learn about webdesign. While there are many ...
1 vote
3 answers
301 views

Can this one be a legal logo and go to a derivative work?

Can you help a novice like me with my problem? You see i had generated my first awesome logo for myself with my initials HV. So i draw an idea for 4 days (Please see image below). when I'm happy with ...
1 vote
2 answers
143 views

How to make web design pages harmonious?

I am working on a Pre-School Web Design, and I feel quite stuck on a point where I don't know what else I can do to make it just a little bit polished. I was using a template for base, with a lot of ...
1 vote
1 answer
512 views

Combine Helvetica Neue (or derivatives) with Open Sans (or PT Sans)

I am currently working on a logo (word mark) for a client. I compared different sans serif fonts and narrowed it down to Helvetica, Neue Helvetica and Neue Haas Unica. Although the client is a startup,...
0 votes
1 answer
61 views

Capitalizing company name [closed]

I was wondering if there is a rule for how to design a company name inside a logo when it consists of 2 words without space. For example if someone named his company as: RightAway or rightaway or ...
4 votes
2 answers
3k views

Copying The Colors' Values

I hate when I repeat this task on every Branding project...Copying the colors' values, is there a plugin or an easiest way to export all color values (Spot, CMYK and RGB) to text from the color ...
8 votes
2 answers
183 views

What's the most efficient way to have a client to describe their brand personality?

When working for clients, it's important to understand what brand personality they want to convey in their designs. Do they want fun, young, and energetic designs? How about a rough, masculine, ...
0 votes
1 answer
203 views

Too bright HEX color

I've stumbled upon a problem while redesigning a Xd-mockup for a company I work for. They are using the CMYK 56,4,100,0 for alle their offline marketing, which works great for that purpose. But when I ...
4 votes
4 answers
553 views

Presentation - Brand Identity

I We are going to present "Website" design for client "X" using powerpoint presentation, client "X" colors are "1,2,3" and our brand identity colors are "4,5,6" so my question is: Which Brand ...
0 votes
1 answer
50 views

Is it possible to create a book (pages to be printed/viewed on web) in Ai rather than Id?

As a novice, I've been made to create a brand book, coolio. I've researched all the parts of what I want and should include in my brand book, the logo and colours have been approved, and I've written ...
0 votes
1 answer
37 views

Print global colors into a text string in illustrator

You know what would be super nice? If there would be a function to link global colors to text strings. So if I create a CI/CD Manual and I change a color. The codes would update automaticaly. Do you ...
12 votes
8 answers
32k views

Using stock images for logos

What are the rules concerning incorporating stock image elements into a website branding or logo? From what I understand, IStockPhoto.com doesn't allow it. Are there any stock images sites that do?...
0 votes
1 answer
106 views

How do most graphic designers handle their branding mockups? Templates or DIY?

I'm curious about how you handle your branding mockups for final delivery on a job. Putting logos or branding assets on 3D, real-world objects to demonstrate its use and final application, as well as ...
20 votes
6 answers
7k views

How do you convince a client that work is 100 percent original?

I have designed emoticons for a company, but they feel that the work is not original! They sent me an email saying "There are many emoticons on the market which all look nearly the same." ...
-3 votes
1 answer
90 views

Can these items/elements represent the mentioned fields/services to design a logo?

Okay, I'm designing a logo for an NGO whose tagline talks about education, science and beginning of all its relevant services. I'm using a few objects (in multiple options, different combinations, not ...
-1 votes
3 answers
2k views

What is the most neutral font? [closed]

I create brand names and to evaluate them properly I must not be influenced by the typeface they are written with. Therefore I'm looking for the most neutral possible font. I don't know if it would be ...
-1 votes
2 answers
680 views

Illustrator: Any way to convert letterhead/sheet design to Word?

I'm not sure if the question is clear, I'll try to explain. This client asked for some branding sort of work which includes, on top of regular header/footer letterheads, some files with fields which ...
12 votes
3 answers
6k views

Is it OK to leave real names & info visible in business card portfolio?

I have a lot of business cards and marketing material (flyers, brochures etc) that have actual client info on the designs. Name, position, email, business phone number, etc. I'd like to add all my ...
0 votes
1 answer
20 views

How is it usually referred to a design kit made for specific campaign or product?

So the business has already its Brand Identity Kit. This defines the general guidelines. Now let say the business wants to use a style variant for social media and display ads. Every post should be ...
2 votes
1 answer
453 views

Can I use the uppercase Sigma Σ instead of E in a brand mark?

I'm about to design a brand mark for an engineering company, the first letter of the company name being "E" and I want to manipulate this character like a sigma "Σ" letter, but need to make sure it's ...
3 votes
2 answers
601 views

Feedback for personal brand facelift

I'm a multimedia designer and my personal brand is turning 20 years. I wanted to make a facelift to my current logo by dropping the word 'multimedia' and changing the brand color. I switched the font ...
0 votes
1 answer
258 views

Vinyl printing at home?

I'm looking to invest into a vinyl machine that would allow me to print stickers for my brand. I have a few questions on how it works, and overall pricing: If I want to print onto a clear vinyl with ...

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