Questions tagged [branding]

Questions regarding imagery, colors, typefaces, or other visual or audio items used to identify a business entity.

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1
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1answer
49 views

Combine Helvetica Neue (or derivatives) with Open Sans (or PT Sans)

I am currently working on a logo (word mark) for a client. I compared different sans serif fonts and narrowed it down to Helvetica, Neue Helvetica and Neue Haas Unica. Although the client is a startup,...
2
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3answers
302 views

Updating a restaurant logo

"Kitchen 154" is a "punkish" restaurant that offers casual spicy food in Madrid, Spain, and I am updating their logo. They started with a lean DIN 1451 Std font. Now I am "grunging" it a little bit. ...
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0answers
48 views

I made a logo inspired from another. Would you class it as plagiarism? [duplicate]

I created a logo inspired by the timberland logo. Would you say it looks original or plagiarised. Am worried they will want to sue me. Thanks, Daryl
0
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1answer
44 views

Capitalizing company name [closed]

I was wondering if there is a rule for how to design a company name inside a logo when it consists of 2 words without space. For example if someone named his company as: RightAway or rightaway or ...
4
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2answers
1k views

Copying The Colors' Values

I hate when I repeat this task on every Branding project...Copying the colors' values, is there a plugin or an easiest way to export all color values (Spot, CMYK and RGB) to text from the color ...
8
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2answers
131 views

What's the most efficient way to have a client to describe their brand personality?

When working for clients, it's important to understand what brand personality they want to convey in their designs. Do they want fun, young, and energetic designs? How about a rough, masculine, ...
0
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1answer
49 views

Too bright HEX color

I've stumbled upon a problem while redesigning a Xd-mockup for a company I work for. They are using the CMYK 56,4,100,0 for alle their offline marketing, which works great for that purpose. But when I ...
0
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1answer
114 views

Is my logo mark design too similar to Adidas?

Is my logo design too similar to the Adidas logo? I designed this logo for a company rebrand of a marketing agency. The company name begins with "E" so the design is using that form to ...
4
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4answers
515 views

Presentation - Brand Identity

I We are going to present "Website" design for client "X" using powerpoint presentation, client "X" colors are "1,2,3" and our brand identity colors are "4,5,6" so my question is: Which Brand ...
0
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1answer
28 views

Is it possible to create a book (pages to be printed/viewed on web) in Ai rather than Id?

As a novice, I've been made to create a brand book, coolio. I've researched all the parts of what I want and should include in my brand book, the logo and colours have been approved, and I've written ...
0
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1answer
22 views

Print global colors into a text string in illustrator

You know what would be super nice? If there would be a function to link global colors to text strings. So if I create a CI/CD Manual and I change a color. The codes would update automaticaly. Do you ...
12
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8answers
29k views

Using stock images for logos

What are the rules concerning incorporating stock image elements into a website branding or logo? From what I understand, IStockPhoto.com doesn't allow it. Are there any stock images sites that do?...
0
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1answer
68 views

How do most graphic designers handle their branding mockups? Templates or DIY?

I'm curious about how you handle your branding mockups for final delivery on a job. Putting logos or branding assets on 3D, real-world objects to demonstrate its use and final application, as well as ...
20
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6answers
7k views

How do you convince a client that work is 100 percent original?

I have designed emoticons for a company, but they feel that the work is not original! They sent me an email saying "There are many emoticons on the market which all look nearly the same." ...
0
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0answers
34 views

Any solutions to a Minimalist Packaging on 1oz dropper issue?

I'm working on a packaging project with a minimalist aesthetic on a 1oz dropper. The problem I have is my client has so much text it's hard to execute a minimalist vibe with maximum text (they have a ...
-3
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1answer
103 views

Need Feedback for brand: Name, mascot, font and the intro [closed]

it doesn't have much to do with UI / UX, but I wanted to get feedback from a "brand" that I have. Some points: the name was inspired (basically copied) from the website hackernoon, a "medium" ...
-3
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1answer
83 views

Can these items/elements represent the mentioned fields/services to design a logo?

Okay, I'm designing a logo for an NGO whose tagline talks about education, science and beginning of all its relevant services. I'm using a few objects (in multiple options, different combinations, not ...
-1
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3answers
463 views

What is the most neutral font? [closed]

I create brand names and to evaluate them properly I must not be influenced by the typeface they are written with. Therefore I'm looking for the most neutral possible font. I don't know if it would be ...
-1
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2answers
270 views

Illustrator: Any way to convert letterhead/sheet design to Word?

I'm not sure if the question is clear, I'll try to explain. This client asked for some branding sort of work which includes, on top of regular header/footer letterheads, some files with fields which ...
3
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4answers
890 views

Letterpress machine for hobbyist?

can anyone suggest a small letterpress machine for a beginner? It's for personal use only. I absolutely love this print technology and have been watched countless videos on youtube. Can anyone suggest ...
11
votes
3answers
5k views

Is it OK to leave real names & info visible in business card portfolio?

I have a lot of business cards and marketing material (flyers, brochures etc) that have actual client info on the designs. Name, position, email, business phone number, etc. I'd like to add all my ...
0
votes
1answer
15 views

How is it usually referred to a design kit made for specific campaign or product?

So the business has already its Brand Identity Kit. This defines the general guidelines. Now let say the business wants to use a style variant for social media and display ads. Every post should be ...
2
votes
1answer
226 views

Can I use the uppercase Sigma Σ instead of E in a brand mark?

I'm about to design a brand mark for an engineering company, the first letter of the company name being "E" and I want to manipulate this character like a sigma "Σ" letter, but need to make sure it's ...
3
votes
2answers
575 views

Feedback for personal brand facelift

I'm a multimedia designer and my personal brand is turning 20 years. I wanted to make a facelift to my current logo by dropping the word 'multimedia' and changing the brand color. I switched the font ...
7
votes
1answer
798 views

Is there a term for branding that is adaptive / modular which can be used to create brands and sub-brands?

It has been quite some time since the City of Melbourne rebranding project, which has arguably popularized the concept of branding design that is adaptive and modular enough to be used in a variety of ...
0
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1answer
244 views

Vinyl printing at home?

I'm looking to invest into a vinyl machine that would allow me to print stickers for my brand. I have a few questions on how it works, and overall pricing: If I want to print onto a clear vinyl with ...
10
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5answers
31k views

How to select colors for target audience based on age?

Are colors and color combinations at all dictated by the age of your target demographic / audience? Since I think most would say yes than how do might I go about selecting appropriate colors for that ...
3
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0answers
114 views

Arguments for or against adopting design guidelines in a different context than intended

I'm working on the educational exhibit signage for a forest-preserve visitor center. The forest preserve has a book of branding standards, but the standards seem to apply mostly to outdoor ...
5
votes
5answers
18k views

Is it inappropriate to ask for royalties on a logo design if the client decides to print the logo on products and sell them?

I am fairly new at graphic design and I have just finished creating a logo and marketing materials for a client. I only intended for the images to be used for marketing and advertising of their ...
15
votes
6answers
17k views

Is it acceptable to change colors on a logo to make it fit a website's theme?

I have a few payment brand images that need to go in the footer of a website, the footer is very dark grey, to the point where making the logos grey-scale wouldn't be much of a good idea, especially ...
3
votes
1answer
123 views

What are some licensed (brand) managing software?

I went to several interviews for a designer position at a top level company and at the end they told me I couldn't be hired because I didn't know any 'Licensed' brand managing software. Do you know of ...
0
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1answer
90 views

Logo design critique for web developer [closed]

This is a logo for a web developer of responsive websites. He was thinking about using square brackets (as he is a programmer) or using his initial of his first name "h". He is also wanting advice on ...
5
votes
1answer
1k views

What title do I put on a project where I did the menu, posters, and the art direction of photos but NOT the logo?

So theres this restaurant that already had a logo. I did their menu, menu board, cards, gift coupons, and posters. I didn't follow any branding guide cause they dont have any. So I started from ...
2
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2answers
86 views

Rebranding announcement timing

I've been searching all over the web about the Rebranding Announcement strategy and was not able to get to a solid conclusion about whether or not to make the Rebranding announcement before the ...
0
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2answers
88 views

What does one unit refer to in this ad guideline, how do I measure this out in my own designs

I have been given this guide at work and I don't understand what they mean by 1 Unit. How do I measure this on different sizes?
3
votes
2answers
299 views

Should the font in a logo be used otherwise in the corporate identity?

I'm currently working on an small project and want to know, if the font which you use in the logo, should also be used as, for example, headlines?
1
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2answers
86 views

How to make web design pages harmonious?

I am working on a Pre-School Web Design, and I feel quite stuck on a point where I don't know what else I can do to make it just a little bit polished. I was using a template for base, with a lot of ...
3
votes
3answers
185 views

Need an outside perspective on logo design for outdoor company

Logo Context: For an outdoor equipment company that is developing specialized gear for hiking, climbing, and backcountry skiing. Aiming for a design style similar to the fjallräven logo, with a little ...
5
votes
6answers
2k views

Double sided letterhead design with heavy ink coverage on the reverse

I have a question for seasoned graphic designers. I'm designing a logo and a stationary including the letterhead. The back of the letterhead uses a very dark background. The question is, is it risky ...
1
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1answer
49 views

How are competing design standards merged for joint-agency or transnational projects?

Reading through the NASA Graphics Standards Manual, pages 7.9–11 inform how the iconic worm logo and other graphical elements are to be used on flight-ready vehicles, whether aircraft, spacecraft, or ...
1
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0answers
112 views

What comes to your mind, or you think this logo represents to you [closed]

What comes to your mind, or you think this logo represents to you. what do you think about this logo?
-1
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1answer
131 views

Crossed X logo with outlines

I'm making a logo with a centered X and I know I've already seen a logo that looks like this I would say in an english clothing brand. I would really appreciate it if any of you could help me ...
1
vote
1answer
514 views

Is there a good reason to use a grey background on a presentation? [closed]

The tech company I work with has recently gotten a new branding. Part of this is of course PowerPoint templates. These templates feature a grey-ish background on all slides. Before stubbornly ...
3
votes
1answer
75 views

Some newbie questions about branding

I'm new to this and im tasked to do a logo and branding guidelines for a small retail brand. I have a few questions for the experts here: When presenting to clients (and eventually showing to my ...
6
votes
1answer
65 views

Possible to carry a whole branding process by yourself? [closed]

Probably beginner graphic designers interests start around logo creation. Then probably shift towards visual identity, then branding. My interests started directly from logo to branding, now I kind ...
5
votes
2answers
753 views

C&C on a minimal logo that represents my name (“octopod”)

I am very much dying for a second opinion on a logo that brands my name. I have gone through many different logos without asking what other people think of them. The goal here is to represent my name ...
1
vote
1answer
649 views

How to reproduce this fold effect in Illustrator?

I love the LATAM Airlines logo and I'd like to learn how to make that "fold" we can see on the edges I marked with those green circles, connecting one line to another: That could be something "easy" ...
3
votes
3answers
197 views

Best Practice for colours that are different between applications

I am trying to create a colour swatch for a brand based on the branding guideline supplied by the original designer from around 2014. In their branding guideline they have supplied the following ...
1
vote
1answer
119 views

Why are precise measurements frequently included in brand identities?

In pretty much every brand identity I've seen, there are graphs, geometric shapes and lines and grids, measurements (with whatever arbitrary base units) and whatnot, drawn all over logomarks and the ...
-2
votes
1answer
131 views

Where to find this mockup of a billboard? [closed]

I've seen this billboard mockup used by hundreds of designers to showcase their branding work. But I cannot locate where to source or purchase a .PSD mockup template for this. Can anyone help?

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