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Questions tagged [branding]

Questions regarding imagery, colors, typefaces, or other visual or audio items used to identify a business entity.

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43 votes
10 answers
16k views

New "professional" branding perceived as "dull"

I manage an open-source project (Rubberduck, an add-in for the VBA editor), and up until the latest release this was the splash form: Since 2015 the branding more or less revolved around swirling VBA ...
Mathieu Guindon's user avatar
39 votes
7 answers
9k views

If a logo implies movement, should that movement be mirrored to match the movement of a vehicle it's placed on?

I've designed a nice logo for a company's charity food-drive campaign that incorporates a tilt and some speed lines to imply forward (rightward) movement. I matched the tilt of the art to the italic ...
ASKrahn's user avatar
  • 583
25 votes
10 answers
8k views

How can I make this logo look more obviously like an icing bag and a crown?

For my brand identity class, I had to do a logo for a local bakery. The first one is what I started with. The bottom is where I am now The problem I'm having: I need to show lines or shapes ...
Briana Smith's user avatar
21 votes
4 answers
10k views

Why is Corbel listed as bad font for body text in Butterick's Practical Typography?

We are creating branding guidelines for a nonprofit voluntary organization. Only around 10 people will create content, but a lot more people will need to be able to view documents and publications ...
Carlo Beltrame's user avatar
20 votes
6 answers
7k views

How do you convince a client that work is 100 percent original?

I have designed emoticons for a company, but they feel that the work is not original! They sent me an email saying "There are many emoticons on the market which all look nearly the same." ...
Amir Dora.'s user avatar
19 votes
2 answers
4k views

How does the income of your target audience matter for logo design?

I see this question being asked in logo and branding discovery phases. Anyone want to weigh in as to why this is?
Juan Ignacio's user avatar
18 votes
8 answers
15k views

How to ensure international logo can be ethnically neutral enough so it won’t be offensive?

We are launching an initiative in the field of informatics for which I asked for a logo. Our graphic designer took care of it and indeed showed me a very nice logo, where a man with a hammer in one ...
Rick Park's user avatar
  • 307
18 votes
4 answers
2k views

How was brand consistency maintained before computers?

The era of computers makes it easy to regulate brand consistency - you can e-mail anyone your branding guidelines in a PDF and it will have all the information they need. However, I still sometimes ...
JohnB's user avatar
  • 20.1k
17 votes
6 answers
13k views

Should a logo always work in black and white?

It's often agreed that logos should always work in black and white... am I right in thinking that doesn't mean greyscale, and literally just means black and white i.e. positive and negative space? It ...
user avatar
17 votes
6 answers
17k views

How can I lock down Microsoft Word to protect our branding?

I re-branded our organization a couple years ago and created what I thought were very "easy to use" Word templates for things like letterhead, forms, and long documents. As well intentioned as my co-...
Andy Shaffer's user avatar
16 votes
7 answers
2k views

When/how to stop brainstorming new ideas and move on when there is no clear frontrunner?

I'm currently working on naming a product, and I have a list of names. Some are okay, some aren't, but I know at some point I have to close the list, pick a couple that sound good, and present them to ...
Brendan's user avatar
  • 16.4k
16 votes
4 answers
7k views

What's the difference between a logo and branding?

Are they the same thing? Or does branding = logo + colour palette + typeface? Edit: Just to highlight that I asked about 'branding' - which I definitely hear used to mean solely visual elements - ...
e100's user avatar
  • 9,802
15 votes
6 answers
28k views

Is it acceptable to change colors on a logo to make it fit a website's theme?

I have a few payment brand images that need to go in the footer of a website, the footer is very dark grey, to the point where making the logos grey-scale wouldn't be much of a good idea, especially ...
fwr nr's user avatar
  • 253
15 votes
9 answers
38k views

As a graphic designer, should I use my personal name or create a business name/branding?

For a designer who begins doing freelance or start (or renaming) his/her own business, there's usually that critical decision that must be made: Should I use my own name or have a business name for ...
go-junta's user avatar
  • 13.7k
15 votes
2 answers
5k views

Why are ambigrams practically non-existent as company image?

The ambigrams have great visual appearance, some are very interesting, others not so much and of course not all would be good as corporate image. There are with the same reading when rotating 180º ...
user avatar
15 votes
1 answer
21k views

What should happen if a logo I made is similar to another?

Note: This is a canonical post created so that we can close the many similar questions as duplicates as discussed in this meta post. We have created a logo for a client and they love it. We've ...
13 votes
4 answers
4k views

How can I explain to my client that more than two fonts in a logo is a bad idea?

I created a logo using an M & C from Moonhouse font. I modified them letters to suit their brand, but the basic shape is still recognizable. The company name is in Goodtimes font, to indicate that ...
design4life's user avatar
12 votes
7 answers
9k views

How can I represent "fast" or "Fastest" in a logo? Any successful examples?

I am doing rebranding of a company that provides internet through fiber-optic cables. I want to portray "FAST", "fiber optics" and "connectivity" in that logo. In all my initial sketches, I have ...
Simaar's user avatar
  • 664
12 votes
3 answers
6k views

Is it OK to leave real names & info visible in business card portfolio?

I have a lot of business cards and marketing material (flyers, brochures etc) that have actual client info on the designs. Name, position, email, business phone number, etc. I'd like to add all my ...
Whitesky's user avatar
  • 125
12 votes
8 answers
32k views

Using stock images for logos

What are the rules concerning incorporating stock image elements into a website branding or logo? From what I understand, IStockPhoto.com doesn't allow it. Are there any stock images sites that do?...
Yarin's user avatar
  • 616
12 votes
4 answers
5k views

What is the best way to roll out new branding?

If a company has been in business for some time they generally have a stockpile of branded materials in addition to online content. How should the company handle utilizing a new brand design or ...
Scott's user avatar
  • 210k
11 votes
5 answers
4k views

I hate seeing my work in real life, what should I do? [closed]

I usually like the results of my work, but I hate it when I see it in real life. Not because it looks different, I just don't like that it exists. Recently I designed a logo and it got published ...
nevfy-y's user avatar
  • 131
11 votes
2 answers
405 views

Is there a name for a miniature set of brand guidelines?

More often than not, my clients won't have the budget for an in-depth set of brand guidelines, so as a more affordable alternative I'll put together one or two sides of A4 to dictate the following ...
user avatar
11 votes
1 answer
171 views

Ascender/descender help for brand specifics

Hello everyone! I'm designing for a brand that requires left-justification for all text, which can make consideration for ascenders and descenders a nightmare. Typically this brand calls for tight ...
sunnyb's user avatar
  • 111
10 votes
7 answers
3k views

How do you present typeface options to your team during a rebranding

The startup web dev shop I work for is maturing and all the design/branding decisions that were thrown together early on are being reconsidered (logo, typeface, colors, ect...) for a big rebranding. ...
lustandfury's user avatar
10 votes
5 answers
44k views

How to select colors for target audience based on age?

Are colors and color combinations at all dictated by the age of your target demographic / audience? Since I think most would say yes than how do might I go about selecting appropriate colors for that ...
Ryan's user avatar
  • 23k
10 votes
4 answers
1k views

How Many Directions / Concepts

This is mainly referring to branding / logo design. I typically offer (at least) 3 different ideas so that my clients have more of a choice of what they prefer. I will then revise their favourite ...
user avatar
10 votes
4 answers
3k views

What do different bracket/braces/parens in logos mean?

I'm thinking on a logo for my personal site that is tech/dev oriented and I've been curious about the use of brackets/braces/parentheses in logos. Most of these special characters have a lot of ...
user avatar
10 votes
3 answers
4k views

How to convince a client to have their logo redesigned?

My current client have requested a full campaign, brochures, website, all material except they have requested that the logo stays the same. They are a relatively mid-sized company, and have had the ...
James Earnshaw's user avatar
10 votes
2 answers
843 views

How do I convince my client that coloring their brand name in a text block is a bad idea?

My company keeps requesting that the company name be in green (the brand color) every time it appears in a text block. This is jarring, disruptive and generally bad design but I am having a hard time ...
Buzz's user avatar
  • 101
9 votes
4 answers
18k views

Different Logo Colors for Different Uses, Appropriate?

I am finalizing the last step of my logo redesign process. Is it ok not to have a regular color when presenting my logo? I am thinking about having a defined list of colors for different use cases ...
iambriansreed's user avatar
9 votes
2 answers
985 views

Branding a company that has no public identity

Ok, that title might seem a little strange, but I will try to explain. And I will say, I do know this is more of a discussion type question, and not a technical question. Hopefully I wont get down-...
kdub's user avatar
  • 591
9 votes
5 answers
9k views

In a logo, is it okay to break the company name in two lines as needed?

I have been asked to create visual identity for a new company. Their name is really long (think 12+ letters). They use several words together as one word. But there's also not an even number of ...
Bluebug's user avatar
  • 680
9 votes
2 answers
22k views

Why is Blue/Green/Yellow/Red such a popular color scheme for logos?

Why is the combination of Blue/Green/Yellow/Red squares or letters such a popular scheme used in many logos of tech companies? The popular examples being the Windows Flag icon, Google logo and the ...
Vikas Bhargava's user avatar
9 votes
3 answers
3k views

What kind of goals would come out of a rebrand?

When I'm designing a website or a print publication, I find it is quite straightforward in asking a client what their objective is. It could be anything along the lines of: Increase awareness of ...
user avatar
9 votes
3 answers
703 views

Should I oblige when a client asks to use a design as a logo when it wasn't made to be the logo in the first place?

A client asked me to design a signage for his shop. He didn't have a logo. He said all he wanted was the name of his shop designed nice enough to hang outside. Now he is asking for a smaller file to ...
user avatar
8 votes
2 answers
2k views

Handling non-standard fonts in corporate identity

How do organizations successfully manage their corporate identity when their brand guidelines incorporate non-standard fonts? In particular, external-facing materials that are not developed by the ...
DenVog's user avatar
  • 183
8 votes
4 answers
1k views

How can a designer decide whether a competitors design is similar enough to their own to take further action?

There is a lot of copycatting out in the world, and it's a constant legal battle fought in higher courts. For us ants on the ground, grinding away in smaller capacities with little or no permanent ...
Dom's user avatar
  • 8,324
8 votes
1 answer
304 views

Which systems are replacing the use of PMS for color control and how would one go about implementing them in branding standards?

As per this question, it has been brought up in comments that methods to specify colors for brand guidelines are moving from PMS to other techniques (ColorCert, spectral data...). How do these ...
curious's user avatar
  • 8,471
8 votes
3 answers
8k views

How to choose RGB, CMYK & Pantone colors for a corporate brand identity

Currently I am working on a brand identity. I have to decide which color to use but I can't understand how the systems work. I read previous posts here and also searched the internet but still I have ...
Anna Aio's user avatar
8 votes
1 answer
958 views

How to choose the right color shades/tints for branding?

I’ve read a lot about color theoretical methods to pick a harmonic color palette (e.g. for branding), but I always wondered how to pick the corresponding shades and tints (see Google’s material design ...
debite's user avatar
  • 253
8 votes
4 answers
1k views

Methods for designing identity systems beyond the logo

I've been designing logos for awhile now, and I'd like to think that I've gotten better at it over time. Part of that is because I tend to have a few design goals in mind and a process worked out that ...
Brendan's user avatar
  • 16.4k
8 votes
2 answers
175 views

What's the most efficient way to have a client to describe their brand personality?

When working for clients, it's important to understand what brand personality they want to convey in their designs. Do they want fun, young, and energetic designs? How about a rough, masculine, ...
Cat's user avatar
  • 181
7 votes
2 answers
5k views

Is my logo kerned correctly?

Is my logo kerned correctly? Especially looking for the areas around the "A" and the "S".
Orangensaft123's user avatar
7 votes
5 answers
26k views

Which of these font communicates "luxury products" better?

We are about to create a new luxury fashion brand. We researched many trademark logos, and saw they use different font types. We cannot decide between the two different fonts below. We target people ...
murat's user avatar
  • 73
7 votes
2 answers
2k views

Should a small business change their logo after 15 years in business?

I am currently in the process of handing over my business that is a Waxing spa located in Portland, Oregon to my 18 year old daughter. However, she has decided that our logo needs to change, for the ...
Regina's user avatar
  • 71
7 votes
3 answers
6k views

Should your website and logo have the same color scheme

I am working on a completely new blog from scratch. New logo, branding, house style, everything needs to be done. Now the logo that is designed for the website has 3 colors, brown, green and black. ...
Saif Bechan's user avatar
7 votes
1 answer
850 views

Is there a term for branding that is adaptive / modular which can be used to create brands and sub-brands?

It has been quite some time since the City of Melbourne rebranding project, which has arguably popularized the concept of branding design that is adaptive and modular enough to be used in a variety of ...
Michael Lai's user avatar
  • 1,175
7 votes
1 answer
234 views

Packaging design printing in small numbers?

Packaging design printing in small numbers? I'm designing some small 4"x4"x4" packages for a class project and I only need a few boxes (probably 5 total). I've checked dozens of printing sites, but ...
Leo G.'s user avatar
  • 71
7 votes
2 answers
4k views

Is company permission necessary for changing the color of a logo?

I am designing a series of landing pages for a company I work. There are a number of other company's logos included and the design would look much better if the logos were grayed out. From looking at ...
Luka Dadiani's user avatar

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