Questions tagged [branding]

Questions regarding imagery, colors, typefaces, or other visual or audio items used to identify a business entity.

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15
votes
1answer
15k views

What should happen if a logo I made is similar to another?

Note: This is a canonical post created so that we can close the many similar questions as duplicates as discussed in this meta post. We have created a logo for a client and they love it. We've ...
15
votes
6answers
18k views

Is it acceptable to change colors on a logo to make it fit a website's theme?

I have a few payment brand images that need to go in the footer of a website, the footer is very dark grey, to the point where making the logos grey-scale wouldn't be much of a good idea, especially ...
10
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5answers
32k views

How to select colors for target audience based on age?

Are colors and color combinations at all dictated by the age of your target demographic / audience? Since I think most would say yes than how do might I go about selecting appropriate colors for that ...
18
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6answers
9k views

Should a logo always work in black and white?

It's often agreed that logos should always work in black and white... am I right in thinking that doesn't mean greyscale, and literally just means black and white i.e. positive and negative space? It ...
6
votes
3answers
2k views

Designing interesting looking websites in greyscale, minimal tones

I know a business that wanted a website to match their brand, and it would seem that they are allergic to colour. I think designs in greyscale can look amazing, especially in print, but it feels near ...
15
votes
4answers
7k views

What's the difference between a logo and branding?

Are they the same thing? Or does branding = logo + colour palette + typeface? Edit: Just to highlight that I asked about 'branding' - which I definitely hear used to mean solely visual elements - ...
9
votes
3answers
2k views

What kind of goals would come out of a rebrand?

When I'm designing a website or a print publication, I find it is quite straightforward in asking a client what their objective is. It could be anything along the lines of: Increase awareness of ...
5
votes
5answers
19k views

Is it inappropriate to ask for royalties on a logo design if the client decides to print the logo on products and sell them?

I am fairly new at graphic design and I have just finished creating a logo and marketing materials for a client. I only intended for the images to be used for marketing and advertising of their ...
5
votes
5answers
600 views

How do you create product mock-ups?

To show the client what the finished design will look like on the actual product (brochure, business card, envelope etc.) How do you create branding/packaging images like the ones below. Until ...
9
votes
4answers
15k views

Different Logo Colors for Different Uses, Appropriate?

I am finalizing the last step of my logo redesign process. Is it ok not to have a regular color when presenting my logo? I am thinking about having a defined list of colors for different use cases ...
7
votes
1answer
825 views

How to choose the right color shades/tints for branding?

I’ve read a lot about color theoretical methods to pick a harmonic color palette (e.g. for branding), but I always wondered how to pick the corresponding shades and tints (see Google’s material design ...
2
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2answers
2k views

Brand Identity Guideline colors not matching

I have hired a design company to help with our logo colors. I picked the Pantones we wanted (3165c and 7408c). When I did a search on Pantones website it gave values for Hex, RBG, and CMYK ...
8
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4answers
1k views

How can a designer decide whether a competitors design is similar enough to their own to take further action?

There is a lot of copycatting out in the world, and it's a constant legal battle fought in higher courts. For us ants on the ground, grinding away in smaller capacities with little or no permanent ...
5
votes
2answers
528 views

Are new brand names/logos typically trademarked, and what are the most common reasons for doing so?

I've been doing some preliminary reading on trademark law, and I see that a trademark with the USPTO isn't necessary to defend the uniqueness of your new brand name or log in court. The USPTO gives ...
2
votes
3answers
2k views

Should a logo contain stock images?

My wife recently got a logo designed for her new business, by a professional branding company. It went through several stages of approval, getting the logo just right, however, when she went on to the ...
0
votes
1answer
914 views

Branding Cars on Photoshop / Illustrator

Any idea on how to Design Printable stuff for different cars. I mean branding a complete car by designing stickers which are than pasted on a car. The main problem is that how can we get the ...
18
votes
8answers
14k views

How to ensure international logo can be ethnically neutral enough so it won’t be offensive?

We are launching an initiative in the field of informatics for which I asked for a logo. Our graphic designer took care of it and indeed showed me a very nice logo, where a man with a hammer in one ...
43
votes
10answers
15k views

New “professional” branding perceived as “dull”

I manage an open-source project (Rubberduck, an add-in for the VBA editor), and up until the latest release this was the splash form: Since 2015 the branding more or less revolved around swirling VBA ...
12
votes
8answers
29k views

Using stock images for logos

What are the rules concerning incorporating stock image elements into a website branding or logo? From what I understand, IStockPhoto.com doesn't allow it. Are there any stock images sites that do?...
6
votes
3answers
3k views

What to ask client before designing a logo?

What questions do you ask a client before designing their logo? (preferred colour, font, references, etc) And how do you do it exactly? Do you use a template PDF questionnaire/Word doc/Google doc ...
16
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7answers
1k views

When/how to stop brainstorming new ideas and move on when there is no clear frontrunner?

I'm currently working on naming a product, and I have a list of names. Some are okay, some aren't, but I know at some point I have to close the list, pick a couple that sound good, and present them to ...
15
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9answers
32k views

As a graphic designer, should I use my personal name or create a business name/branding?

For a designer who begins doing freelance or start (or renaming) his/her own business, there's usually that critical decision that must be made: Should I use my own name or have a business name for ...
6
votes
2answers
1k views

What can the favicon of a website be based on if the website doesn't have a logo?

A favicon is the small icon that is displayed next to the site name in the tab bar of the browser. Normally, those are based on the logo of the website (or the logo of the company/entity that runs the ...
6
votes
2answers
3k views

Can I make changes to the Facebook 'f' square logo like removing the background?

The Facebook Do's and Don'ts say that I'm not allowed to modify the logo. I don't want to modify the logo, I just want to use the white 'f' without the blue backdrop. Does anyone know if this is ...
40
votes
7answers
8k views

If a logo implies movement, should that movement be mirrored to match the movement of a vehicle it's placed on?

I've designed a nice logo for a company's charity food-drive campaign that incorporates a tilt and some speed lines to imply forward (rightward) movement. I matched the tilt of the art to the italic ...
13
votes
4answers
3k views

How can I explain to my client that more than two fonts in a logo is a bad idea?

I created a logo using an M & C from Moonhouse font. I modified them letters to suit their brand, but the basic shape is still recognizable. The company name is in Goodtimes font, to indicate that ...
10
votes
4answers
1k views

How Many Directions / Concepts

This is mainly referring to branding / logo design. I typically offer (at least) 3 different ideas so that my clients have more of a choice of what they prefer. I will then revise their favourite ...
9
votes
2answers
932 views

Branding a company that has no public identity

Ok, that title might seem a little strange, but I will try to explain. And I will say, I do know this is more of a discussion type question, and not a technical question. Hopefully I wont get down-...
8
votes
1answer
274 views

Which systems are replacing the use of PMS for color control and how would one go about implementing them in branding standards?

As per this question, it has been brought up in comments that methods to specify colors for brand guidelines are moving from PMS to other techniques (ColorCert, spectral data...). How do these ...
7
votes
2answers
3k views

Is company permission necessary for changing the color of a logo?

I am designing a series of landing pages for a company I work. There are a number of other company's logos included and the design would look much better if the logos were grayed out. From looking at ...
4
votes
2answers
136 views

When to create a brand style guide?

Should we create the brand style guide before or after we design the touch-points (like stationery, marketing material, website, etc)? Why? Is there any rule on when it should be created? Thank you.
10
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7answers
3k views

How do you present typeface options to your team during a rebranding

The startup web dev shop I work for is maturing and all the design/branding decisions that were thrown together early on are being reconsidered (logo, typeface, colors, ect...) for a big rebranding. ...
4
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3answers
1k views

Is it acceptable to use different but similar typefaces for print content and web content?

To be more specific, is it acceptable to have two different typefaces used for headers? One will be used for web content and the other for print or more static content where the type won't be at the ...
2
votes
3answers
424 views

How can I better incorporate the “i” into this logo?

At school there is a room for people to create using things like 3D Printers, vinyl cutters, plotters, etc. I have 2 problems with this. One, when the icon is by itself, it looks like it's missing a ...
1
vote
1answer
123 views

Why are precise measurements frequently included in brand identities?

In pretty much every brand identity I've seen, there are graphs, geometric shapes and lines and grids, measurements (with whatever arbitrary base units) and whatnot, drawn all over logomarks and the ...
6
votes
1answer
1k views

How to explain the reasoning for and against a font choice?

I have a client who runs a fairly traditional transport business; no thrills, creativity or fun about it. Until recently, he has been using a combination of Bookman Old Style Bold for headings with ...
4
votes
1answer
816 views

Non CMYK color in branding?

This is an identity designed by Pentagram. The blue used here is not a CMYK color. How do use such colors in your branding when there is print involved ?
4
votes
2answers
1k views

What are the best practices for providing a client with brand assets?

I have created a logo for a client and don't know the best way to give the file to the client. What are the best file types to provide the client, eg illustrator, Photoshop, jpeg, TIFF and what ...
2
votes
1answer
232 views

Online radio logo feedback request

I'm working on a new logo concept for my online radio station and would like to receive feedback about the following: Is the kerning/spacing appropriate? Do you find the symbol appealing, unique and ...