Questions tagged [branding]
Questions regarding imagery, colors, typefaces, or other visual or audio items used to identify a business entity.
244
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Blur effect in a logo? A NO or a GO?
I wanted to get a sanity check on the topic of logo design. I am a product designer and have done some client work in the past including the creation of some logos. I don't specialize in logo design ...
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0
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Are these two logos too similar? [duplicate]
I'm working on the "Think!" logo in green, recently I made a research on google and found this Think blue logo. I'm afraid that it could be too similar to mine and that there might be ...
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2
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Should a small business change their logo after 15 years in business?
I am currently in the process of handing over my business that is a Waxing spa located in Portland, Oregon to my 18 year old daughter.
However, she has decided that our logo needs to change, for the ...
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1
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Product Design: Text Orientation and Quantity
I have a question about how the quantity and orientation of text can impact on the user experience. Have a look at the attached sketch. It's supposed to show the logo above, and company name and ...
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How to develop separate visual identities for different educational programs on the same website
I have been asked to work on a visual identity project.
The company is an academy (parent company) which has a single website.
However, the academy separates its programs into 4 fields of music ...
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0
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0
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Are there any paid or free (preferably free) brand iconography resources?
I've been wanting to get into brand iconography design and was wondering if anyone has directions of where I could start? it could be books, youtubers or paid courses. Thanks in advance.
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1
answer
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How to use the color theme of a brand in its design?
The brand I'm creating will be used on a youtube channel and on a dedicated website.
Lets say that the brand has a 3 colors palette, green purple orange.
The main color is green, it is used for the ...
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3
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How can we deal with a white logo that needs to be placed on a white background?
Our brand has had its logo for several years and we like it. The only issue is now we need to place it on a white background, which obviously limits our options. What can be done (other than embossing ...
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Corporate Identity - I feel something is not right [closed]
The brand is for a safebox-custoding company.
I think I am close to finish the design. However, I feel like it's still lacking something. I don't know what it is. It's a gut/eye feeling.
I wonder if ...
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3
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1
answer
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Is it a good idea using a mascot illustration for personal branding?
It’s the first time I make a website and portfolio for myself.
I work mostly doing UX/UI design, but I’m into illustration.
I’d like to make a branding that is personal to me. I draw animals and my ...
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2
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238
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Need feedback on logo
This logo is for a company that makes research of color with multiple members of different nationalities.
The target marketing are scientist, designers, artist, psychologist, marketing professionals
...
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0
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Is it OK to only use the wordmark of a logo?
I have a logo that resides in this category:
Combination mark
When a symbol and a wordmark fall in love, they make a logo. More specifically, a combination mark (a traditional logo) is comprised of a ...
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2
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Should we update brand typography and/or logo before web redesign?
We're expecting our website to be redesigned by Feb '22.
Alongside web refresh we're updating our photography, colour palette (minimal change), logo and fonts.
Currently we're using different ...
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11
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5
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I hate seeing my work in real life, what should I do? [closed]
I usually like the results of my work, but I hate it when I see it in real life. Not because it looks different, I just don't like that it exists. Recently I designed a logo and it got published ...
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Best practice for dual (cmyk/rgb) workflow for brand assets?
I want to create brand assets, in which the logo is a vectorgraphic with color and an alternative in black-and-white.
The logo is quiet complex and I need both CMYK and RGB (and black-and-white) ...
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2
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Should an event logo have both a date and a year
Should an event logo contain a date and a year? Perhaps it is not known yet if it will be an annual event. Would just having the date be specific enough?
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Can this one be a legal logo and go to a derivative work?
Can you help a novice like me with my problem? You see i had generated my first awesome logo for myself with my initials HV. So i draw an idea for 4 days (Please see image below). when I'm happy with ...
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Ascender/descender help for brand specifics
Hello everyone!
I'm designing for a brand that requires left-justification for all text, which can make consideration for ascenders and descenders a nightmare. Typically this brand calls for tight ...
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Corporate Webdesign Manual?
For the Corporate Identity / Brand, there is usually a manual. It is a great deliverable for the client and for me as a student, it is a great way to learn about webdesign.
While there are many ...
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1
answer
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Combine Helvetica Neue (or derivatives) with Open Sans (or PT Sans)
I am currently working on a logo (word mark) for a client. I compared different sans serif fonts and narrowed it down to Helvetica, Neue Helvetica and Neue Haas Unica.
Although the client is a startup,...
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1
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Capitalizing company name [closed]
I was wondering if there is a rule for how to design a company name inside a logo when it consists of 2 words without space.
For example if someone named his company as:
RightAway or rightaway or ...
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1
answer
140
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Too bright HEX color
I've stumbled upon a problem while redesigning a Xd-mockup for a company I work for. They are using the CMYK 56,4,100,0 for alle their offline marketing, which works great for that purpose. But when I ...
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0
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1
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Is it possible to create a book (pages to be printed/viewed on web) in Ai rather than Id?
As a novice, I've been made to create a brand book, coolio.
I've researched all the parts of what I want and should include in my brand book, the logo and colours have been approved, and I've written ...
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1
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Print global colors into a text string in illustrator
You know what would be super nice?
If there would be a function to link global colors to text strings.
So if I create a CI/CD Manual and I change a color. The codes would update automaticaly.
Do you ...
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1
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How do most graphic designers handle their branding mockups? Templates or DIY?
I'm curious about how you handle your branding mockups for final delivery on a job. Putting logos or branding assets on 3D, real-world objects to demonstrate its use and final application, as well as ...
8
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2
answers
146
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What's the most efficient way to have a client to describe their brand personality?
When working for clients, it's important to understand what brand personality they want to convey in their designs.
Do they want fun, young, and energetic designs?
How about a rough, masculine, ...
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Need Feedback for brand: Name, mascot, font and the intro [closed]
it doesn't have much to do with UI / UX, but I wanted to get feedback from a "brand" that I have.
Some points:
the name was inspired (basically copied) from the website hackernoon, a "medium" ...
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1
answer
89
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Can these items/elements represent the mentioned fields/services to design a logo?
Okay, I'm designing a logo for an NGO whose tagline talks about education, science and beginning of all its relevant services. I'm using a few objects (in multiple options, different combinations, not ...
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3
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What is the most neutral font? [closed]
I create brand names and to evaluate them properly I must not be influenced by the typeface they are written with.
Therefore I'm looking for the most neutral possible font. I don't know if it would be ...
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2
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Illustrator: Any way to convert letterhead/sheet design to Word?
I'm not sure if the question is clear, I'll try to explain.
This client asked for some branding sort of work which includes, on top of regular header/footer letterheads, some files with fields which ...
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0
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1
answer
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How is it usually referred to a design kit made for specific campaign or product?
So the business has already its Brand Identity Kit. This defines the general guidelines.
Now let say the business wants to use a style variant for social media and display ads. Every post should be ...
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1
answer
313
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Can I use the uppercase Sigma Σ instead of E in a brand mark?
I'm about to design a brand mark for an engineering company, the first letter of the company name being "E" and I want to manipulate this character like a sigma "Σ" letter, but need to make sure it's ...
3
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2
answers
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Feedback for personal brand facelift
I'm a multimedia designer and my personal brand is turning 20 years.
I wanted to make a facelift to my current logo by dropping the word 'multimedia' and changing the brand color. I switched the font ...
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1
answer
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Is there a term for branding that is adaptive / modular which can be used to create brands and sub-brands?
It has been quite some time since the City of Melbourne rebranding project, which has arguably popularized the concept of branding design that is adaptive and modular enough to be used in a variety of ...
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119
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Arguments for or against adopting design guidelines in a different context than intended
I'm working on the educational exhibit signage for a forest-preserve visitor center. The forest preserve has a book of branding standards, but the standards seem to apply mostly to outdoor ...
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1
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Logo design critique for web developer [closed]
This is a logo for a web developer of responsive websites.
He was thinking about using square brackets (as he is a programmer) or using his initial of his first name "h".
He is also wanting advice on ...
5
votes
1
answer
1k
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What title do I put on a project where I did the menu, posters, and the art direction of photos but NOT the logo?
So theres this restaurant that already had a logo. I did their menu, menu board, cards, gift coupons, and posters. I didn't follow any branding guide cause they dont have any. So I started from ...
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2
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Rebranding announcement timing
I've been searching all over the web about the Rebranding Announcement strategy and was not able to get to a solid conclusion about whether or not to make the Rebranding announcement before the ...
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2
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Should the font in a logo be used otherwise in the corporate identity?
I'm currently working on an small project and want to know, if the font which you use in the logo, should also be used as, for example, headlines?
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2
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What does one unit refer to in this ad guideline, how do I measure this out in my own designs
I have been given this guide at work and I don't understand what they mean by 1 Unit. How do I measure this on different sizes?
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3
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Need an outside perspective on logo design for outdoor company
Logo Context: For an outdoor equipment company that is developing specialized gear for hiking, climbing, and backcountry skiing. Aiming for a design style similar to the fjallräven logo, with a little ...
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2
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How to make web design pages harmonious?
I am working on a Pre-School Web Design, and I feel quite stuck on a point where I don't know what else I can do to make it just a little bit polished. I was using a template for base, with a lot of ...
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Is it OK to leave real names & info visible in business card portfolio?
I have a lot of business cards and marketing material (flyers, brochures etc) that have actual client info on the designs. Name, position, email, business phone number, etc.
I'd like to add all my ...
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1
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How are competing design standards merged for joint-agency or transnational projects?
Reading through the NASA Graphics Standards Manual, pages 7.9–11 inform how the iconic worm logo and other graphical elements are to be used on flight-ready vehicles, whether aircraft, spacecraft, or ...
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What comes to your mind, or you think this logo represents to you [closed]
What comes to your mind, or you think this logo represents to you.
what do you think about this logo?
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1
answer
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Crossed X logo with outlines
I'm making a logo with a centered X and I know I've already seen a logo that looks like this
I would say in an english clothing brand.
I would really appreciate it if any of you could help me ...
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1
vote
1
answer
994
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Is there a good reason to use a grey background on a presentation? [closed]
The tech company I work with has recently gotten a new branding. Part of this is of course PowerPoint templates. These templates feature a grey-ish background on all slides.
Before stubbornly ...
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1
answer
80
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Some newbie questions about branding
I'm new to this and im tasked to do a logo and branding guidelines for a small retail brand. I have a few questions for the experts here:
When presenting to clients (and eventually showing to my ...
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Possible to carry a whole branding process by yourself? [closed]
Probably beginner graphic designers interests start around logo creation. Then probably shift towards visual identity, then branding.
My interests started directly from logo to branding, now I kind ...
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1
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How to reproduce this fold effect in Illustrator?
I love the LATAM Airlines logo and I'd like to learn how to make that "fold" we can see on the edges I marked with those green circles, connecting one line to another:
That could be something "easy" ...
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