Questions tagged [branding]
Questions regarding imagery, colors, typefaces, or other visual or audio items used to identify a business entity.
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Can I make changes to the Facebook 'f' square logo like removing the background?
The Facebook Do's and Don'ts say that I'm not allowed to modify the logo.
I don't want to modify the logo, I just want to use the white 'f' without the blue backdrop. Does anyone know if this is ...
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Methods for designing identity systems beyond the logo
I've been designing logos for awhile now, and I'd like to think that I've gotten better at it over time. Part of that is because I tend to have a few design goals in mind and a process worked out that ...
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What kind of files, graphics, and information would be in an "identity starter kit?"
I am a first year design student, and my uncle informally asked me to create a logo for him. He is working with a woman who helps people grow their business by getting them on social media and ...
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Handling non-standard fonts in corporate identity
How do organizations successfully manage their corporate identity when their brand guidelines incorporate non-standard fonts? In particular, external-facing materials that are not developed by the ...
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Can a visual identity evolve?
Iv been given a creative director as my first job and am developing our visual identity from scratch.. We are an outdoor media owner.. If created a simple cartoony style for all our illustration.. Can ...
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Brand Identity Printing
Does a freelance graphic designer send a brand identity project to a printing company or is that the clients job?
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Why is it called branding 'collateral'
I use the term from time to time and i just cant get my head around it why is it called branding 'collateral' - in my mind collateral is something you put up as a security, usually in conjunction to a ...
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What items is a company's brand identity typically applied to?
I'm a newbie in Branding of products in the market using Graphics Design and as per my question, I would like to know what items are supposed to be branded for a photographer as a client?
Branding is ...
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Client communication problem re Logo and Branding
A few years ago I made a website for a client. It was arranged informally, there was no contract. Since that time his business has grown along with the website and I'm also involved regularly in ...
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Which of these font communicates "luxury products" better?
We are about to create a new luxury fashion brand. We researched many trademark logos, and saw they use different font types. We cannot decide between the two different fonts below. We target people ...
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How do you present typeface options to your team during a rebranding
The startup web dev shop I work for is maturing and all the design/branding decisions that were thrown together early on are being reconsidered (logo, typeface, colors, ect...) for a big rebranding. ...
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Rebranding a website to get a professional look
I am a web developer student, and I usually think too much on user experience when it comes to designing websites (colors, interaction, etc.). This concerns me a lot when it comes to the creative ...
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Branding Cars on Photoshop / Illustrator
Any idea on how to Design Printable stuff for different cars. I mean branding a complete car by designing stickers which are than pasted on a car. The main problem is that how can we get the ...
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How can I explain to my client that more than two fonts in a logo is a bad idea?
I created a logo using an M & C from Moonhouse font. I modified them letters to suit their brand, but the basic shape is still recognizable. The company name is in Goodtimes font, to indicate that ...
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Critique: Help with placement of logo elements in relation to each other for a web and app-based music service
I've developed a logo for a web and app-based music service. I'm pretty happy with the shape of the icon, it's very close to what I envisaged before making it.
However, I can't seem to find a ...
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Critique: Musically Inspired Brand Identity Design for a Freelancing Home Studio Music Producer
My name is Kaitav Sapre and I am an independent home studio music producer. I am having a new logo designed for myself, but I am unsure about the type of logo I should consider getting designed, and ...
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How can I create a letterhead template that doesn't break our company branding guidelines?
I'm a director of a nonprofit, and I've been working on a letterhead for my group that we can use.
Nearly a decade ago, we had an actual graphic designer draw up a branding guide for us that we try ...
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Resources for metrics about brands
I love the site Emblemetric but I've read everything on there since it's not updated so often. Where can I find other resources dedicated to metrics and analyzing logo trends?
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What are some good resources for branding exercises or workshops?
I have the chance to set up the branding for a friend's start up business. We're not looking at actual logos just yet, just trying to work out a voice, look and feel for the business - map out what ...
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logo for clothing brand using 3d block
I'm designing a clothing brand logo and it uses a 3D children's toy block. We've looked at other clothing logos but none are in 3D. Is it ok to use a 3D object in a clothing brand logo?
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How do you determine colors for a logo on black and white backgrounds?
How do I choose the colors for a logo in order that it can be used on both black and white mediums? Should I use two different color schemes? Are there other methods of making a single logo which ...
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Is it bad practice to use non-brand fonts in ads?
I'm working on a set of ads designed to have a social media sort of feel. Generally, these ads have a header and a sub-header on a stock image. The brand has a specific header and body font that must ...
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Are new brand names/logos typically trademarked, and what are the most common reasons for doing so?
I've been doing some preliminary reading on trademark law, and I see that a trademark with the USPTO isn't necessary to defend the uniqueness of your new brand name or log in court.
The USPTO gives ...
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Difference between brand/design style guide and a UI Pattern Library and how to avoid conflicts?
What is normally covered in a brand style guide that is not included in a standard design style guide in the context of traditional and digital production? Does the brand style guide only cover the ...
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BRANDING: How can you create a 'brand' for many different companies under one parent company?
How can you 'brand' 5 different websites that live under one parent company that are all very similar with the exception of the demographic? Stack Exchange is a very good example because they sites ...
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Is it acceptable to use different but similar typefaces for print content and web content?
To be more specific, is it acceptable to have two different typefaces used for headers?
One will be used for web content and the other for print or more static content where the type won't be at the ...
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Logo / process critique
I included my design thinking in the picture above; I would greatly appreciate any comments or questions about my process and final result. The objective is to create an identity for a forward-...
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Logos with avatars (mascots) vs anything else
Has anyone seen a study on how users react to logos that contain alive things like birds vs just geometric shapes or really anything else? I assume everyone will grow to love a mascot more then just a ...
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How does apple use its logo? A question about gradient logos
I'm an aspiring logo designer so I'm doing some research.
Apple's logo, according to all the "evolution of the Apple logo" photos, shows their current logo as being a 3d type Grey gradient logo. So ...
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How can I lock down Microsoft Word to protect our branding?
I re-branded our organization a couple years ago and created what I thought were very "easy to use" Word templates for things like letterhead, forms, and long documents. As well intentioned as my co-...
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Is providing only minimal contact details bad for freelance designers?
If a freelance designer is re-branding, is it bad to use a minimalist approach to providing contact detail - email, phone etc?
Example:
I hardly ever do phone calls unless it's for a conference and ...
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Is it OK to alter the original logo on dark background or it's not a best practice for Branding?
Like below. Or we should try to make the change the original logo so it can look identical on any background?
Can the 2nd logo (inverted) harm the branding or it's ok?
It's easy to inverse a single ...
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Typeface suggestions for both family programming and contemporary art
I work at a fairly large not-for-profit arts/cultural organization that hosts diverse activities from children's art camps to family cultural events and contemporary art/performance.
We use Trade ...
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How to explain the reasoning for and against a font choice?
I have a client who runs a fairly traditional transport business; no thrills, creativity or fun about it.
Until recently, he has been using a combination of Bookman Old Style Bold for headings with ...
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Should your website and logo have the same color scheme
I am working on a completely new blog from scratch. New logo, branding, house style, everything needs to be done. Now the logo that is designed for the website has 3 colors, brown, green and black. ...
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What is term for a brand identity "color treatment"?
What is the industry standard term for a set of color guidelines for a brand identity?
Logo Usage Guidelines
Brand Identity Guidelines
Something else?
Edit:
As Scott mentioned "whatever works". ...
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Logo distribution - without color profiles?
The company I work for recently started a partnership program. Part of the program includes us sending out our logo to our partners which they will include in their websites, signs and printed ...
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How was brand consistency maintained before computers?
The era of computers makes it easy to regulate brand consistency - you can e-mail anyone your branding guidelines in a PDF and it will have all the information they need. However, I still sometimes ...
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What are key elements that define a design as vintage?
Curious to know what key elements out there that some use or see that defines a design as vintage. I know some would consider vintage by the typography or pattern used in the design but what are ...
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Branding a company that has no public identity
Ok, that title might seem a little strange, but I will try to explain. And I will say, I do know this is more of a discussion type question, and not a technical question. Hopefully I wont get down-...
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Designing interesting looking websites in greyscale, minimal tones
I know a business that wanted a website to match their brand, and it would seem that they are allergic to colour. I think designs in greyscale can look amazing, especially in print, but it feels near ...
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How to portray "confidence" and "reliability" in a brochure
I have to design a brochure for a client. I don't understand much of brand identity, but my client says his brochure should reflect the following:
Professional
It should not be the flavour of the ...
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"Pretty" design vs "appropriate" design
Ok, I'm really interested in hearing the feedback of others on this one. I work in a company with a number of marketing managers (as I've stated in a couple of other posts)... And we have FINALLY ...
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Creating a custom grid for a logo in Illustrator
I always wondered how to create a those custom grids like you can see on David Pache's works (http://dribbble.com/helveticbrands) and Igor Duibanov.
I found out how to create a tangent to a circle ...
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Too long name for portfolio site
I'm making a portfolio website, but I have a short first name, but a long last name!
Wxxx - first name
Vxx Dxx Dxxxxxxxx - last name
I've started with a logo with just my first name or something ...
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How is my kerning?
I'm new to graphic design and I have this branding project I am working on. I need to know how my kerning is for the dimension given in the picture below;
I'm finding it rather difficult in ...
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What's the difference between a logo and branding?
Are they the same thing? Or does branding = logo + colour palette + typeface?
Edit: Just to highlight that I asked about 'branding' - which I definitely hear used to mean solely visual elements - ...
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