Questions tagged [branding]

Questions regarding imagery, colors, typefaces, or other visual or audio items used to identify a business entity.

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4
votes
3answers
328 views

When does design need a concept / idea… and when doesn't it?

There are a lot of brands out there that just have a simple wordmark — no icon and no customised type. It can be a good route to go down when designing something that needs a premium / luxury kind of ...
0
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1answer
239 views

How to make a complex logo look good [closed]

I worked with a client that wanted a mandala as a logo. I went through a lot of versions as I tried to simplify the request. This is what we ended up with. I am not a pro at logo design, so I am ...
2
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3answers
12k views

How can I check if a logo already exists?

I have a logo design idea that I've put together, how can I check if the logo or idea has already been used elsewhere?
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1answer
1k views

Who designed the Python “two snakes” logo?

Here it is, known as the "double snakes" logo and first used in 2005. http://www.python.org/community/logos/
-2
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1answer
371 views

Registering gradients in logo as a trademark?

When registering a logo as a trademark, how does one register the gradient colors? Is it just the start and the finish of the gradient colors? Or is it best to turn the logo into a solid color logo ...
1
vote
1answer
1k views

Are some color schemes copyrighted?

I was wondering if there is a copyright on the color schemes of some brands. For example can I use the exact colors of FedEx (purple and brown) in combination for my own logo? Or for example Pepsi's ...
1
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2answers
5k views

What is the story behind the old popular picture of a cook with OK sign?

I saw this illustration many times in my childhood (post USSR Russia) on VEGETA package and some other food products not related to VEGETA. Now I found this (or close to this) image as a logo for ...
1
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2answers
5k views

Difference between primary and secondary logotypes and their application.

I've seen secondary logotypes different from primary only by using some sort of geometric shape around it (first image), like a border that wasn't always a simple rectangle. Also more interesting ones ...
1
vote
1answer
166 views

Specific Items to add logo/brand image to [closed]

How do I create the actual items for my clients brand? For example - food service client I want to present to go boxes, bags, cups with their logo - Do I need to create the blank item if its an ...
4
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2answers
136 views

When to create a brand style guide?

Should we create the brand style guide before or after we design the touch-points (like stationery, marketing material, website, etc)? Why? Is there any rule on when it should be created? Thank you.
1
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1answer
69 views

Found a branding project, but can someone tell me what exactly these numbers below represent? (see image>>)

I was just curious to see if anyone could tell me what the numbers below the wordmark are meant to indicate? Kerning?
9
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3answers
503 views

Should I oblige when a client asks to use a design as a logo when it wasn't made to be the logo in the first place?

A client asked me to design a signage for his shop. He didn't have a logo. He said all he wanted was the name of his shop designed nice enough to hang outside. Now he is asking for a smaller file to ...
2
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1answer
93 views

How to deal with this client?

I'm desperate for some advice and I'm not even sure this is the right place to ask, but here goes anyway :(: In a nutshell: Client wanted rebrand + style guide for labels to bring consistency to ...
6
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3answers
6k views

How to choose RGB, CMYK & Pantone colors for a corporate brand identity

Currently I am working on a brand identity. I have to decide which color to use but I can't understand how the systems work. I read previous posts here and also searched the internet but still I have ...
-3
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2answers
144 views

Logo redesign suggestions [closed]

I have a client who wants to redo his website logo redone. He don't want to use or incorporate cliches like such as the magnifying glass and buildings. He wants a "pear" to be his logo/branding to ...
3
votes
1answer
243 views

which logo you think is better for my new graphic design studio called D106?

These are the logo options for a new graphic design/advertising agency . I have came up with two options. The first one implies communication, approachability, the second one is a bit more design ...
1
vote
1answer
166 views

Two marks in the same logo

Ok, I'm designing a logo that has another logo in it. The reason I have the "extra" logo is because my product promotes the use of another product, let's call it the "master product" for now. So for ...
7
votes
1answer
825 views

How to choose the right color shades/tints for branding?

I’ve read a lot about color theoretical methods to pick a harmonic color palette (e.g. for branding), but I always wondered how to pick the corresponding shades and tints (see Google’s material design ...
5
votes
1answer
377 views

Can it be considered artistic freedom to caricurate (social) media logos for a print publication?

I'm working on a graphic for academic publication. In that graphic I would like to refer to the concept of social media, ideally with the logos of (for example) facebook or twitter. According to their ...
1
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2answers
583 views

What's the correct use of commas for ALL CAPS title?

I'm working on a an ad for my company. The company name, when typed out, is in all caps. I work for a law firm, so the company name is three last names. I am currently typing it out as follows (using ...
2
votes
1answer
153 views

Partial rebranding - good / bad idea?

I have a client who has the most abysmal logo. He thinks it's epic... he made it himself. His web presence is sadly afflicted by said logo. As he is beginning to see the shortcomings, I want to ride ...
3
votes
1answer
9k views

How to pick reverse/inverted colours for logo variations?

It is typical in logo design that an inverted/reversed version of the logo is provided in order to cater for use on opposing (darker/lighter) background than the normal predominant logo colour. Is ...
1
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2answers
1k views

Open web font that is somewhere between Roboto and Ubuntu

At my company, we are doing some rebranding and are having some trouble deciding on a font. We want to use a sans-serif, open web font, so we don't have to worry about licensing issues, and would like ...
0
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0answers
56 views

Designing an image that is a multiple/tile of another image

I am trying to come up with a concept design for a background image that uses a repetition and/or tiling of the original image to achieve an effect that allows the audience to recognize the original ...
20
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6answers
7k views

How do you convince a client that work is 100 percent original?

I have designed emoticons for a company, but they feel that the work is not original! They sent me an email saying "There are many emoticons on the market which all look nearly the same." ...
2
votes
2answers
2k views

Brand Identity Guideline colors not matching

I have hired a design company to help with our logo colors. I picked the Pantones we wanted (3165c and 7408c). When I did a search on Pantones website it gave values for Hex, RBG, and CMYK ...
7
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1answer
197 views

Packaging design printing in small numbers?

Packaging design printing in small numbers? I'm designing some small 4"x4"x4" packages for a class project and I only need a few boxes (probably 5 total). I've checked dozens of printing sites, but ...
7
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2answers
3k views

Is company permission necessary for changing the color of a logo?

I am designing a series of landing pages for a company I work. There are a number of other company's logos included and the design would look much better if the logos were grayed out. From looking at ...
1
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4answers
1k views

Keeping a consistent 'branding' while using more than two different font families

While this is not an uncommon situation for legacy systems to deal with a motley mix of fonts, I have found a situation where dependencies on the different systems resulted in three different fonts to ...
5
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2answers
679 views

Why are brand guidelines kept confidential?

I understand not every company does this and I get that companies want to keep their brand integrity in check, however it seems to backfire when they make it so difficult to access said guidelines ...
2
votes
2answers
1k views

What are some design strategies to make a 'dull' colour palette feel more vibrant? [closed]

Given a set of colours in a branding/style guideline that have a very dull look & feel (dark blue, light grey, dark grey and black) and no alternatives as secondary colour, what are some possible ...
4
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2answers
483 views

Should I put all font weights and widths on my brand guidelines?

I'm creating a brand guideline, in which my logo uses one typeface for the logo, and one typeface for the slogan. The logo typeface only has one weight which is bold The slogan typeface has multiple ...
5
votes
1answer
173 views

Logo for social martial arts project

everybody. I need tips on a new logo I'm making for a social martial arts project. I'm not a designer, so could you give me tips on how I can make it look better? I'm going for a flat design. I'm ...
2
votes
3answers
2k views

Should a logo contain stock images?

My wife recently got a logo designed for her new business, by a professional branding company. It went through several stages of approval, getting the logo just right, however, when she went on to the ...
3
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2answers
181 views

Is Black Pooka or Pooka Studio a bad name for a Graphic Design business?

I'm having a hard time deciding on a name. As of right now I'm going between Black Pooka and Pooka Studio. Is Pooka a good choice? Is it stupid?unprofessional? too obscure or confusing? Will I hate it ...
3
votes
1answer
222 views

Reuse previous design for new projects

I have a client that I did branding and design for a particular program within a non-profit organization. The program is now cancelled by the organization the client was working for. Now my ...
0
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2answers
356 views

Using part of logo in creative concepts

I am requesting feedback regarding the use of the letter "r" from the logo with other images and text to create and overarching theme/identity for the brand. Which of the following options (A, B or C) ...
4
votes
1answer
9k views

Sizes for icon for social sharing

I am creating an icon for our brand to appear on our clients sites next to the sharing options e.g. Facebook, Twitter, etc. I cannot find a standard size for all these icons. I realise that each ...
2
votes
1answer
2k views

Why is it a bad idea to reuse a logo typeface elsewhere in branding?

Although I am not a graphic designer, I often end up referring to design branding materials for various reasons. In my experience, many brand guideline documents have a Fonts section, which specifies ...
-4
votes
1answer
804 views

Representative color of Software Development [closed]

What are the base colors for software development companies? I mean, when creating a website, a logo, flyers, etc... everything related to branding, and things like that, what are the colors that best ...
10
votes
2answers
547 views

How do I convince my client that coloring their brand name in a text block is a bad idea?

My company keeps requesting that the company name be in green (the brand color) every time it appears in a text block. This is jarring, disruptive and generally bad design but I am having a hard time ...
10
votes
5answers
32k views

How to select colors for target audience based on age?

Are colors and color combinations at all dictated by the age of your target demographic / audience? Since I think most would say yes than how do might I go about selecting appropriate colors for that ...
10
votes
4answers
1k views

How Many Directions / Concepts

This is mainly referring to branding / logo design. I typically offer (at least) 3 different ideas so that my clients have more of a choice of what they prefer. I will then revise their favourite ...
15
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9answers
31k views

As a graphic designer, should I use my personal name or create a business name/branding?

For a designer who begins doing freelance or start (or renaming) his/her own business, there's usually that critical decision that must be made: Should I use my own name or have a business name for ...
2
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2answers
5k views

Standard placeholder text for a business card

I would like to know if there is any standard placeholder text for each & every content in a business card? The content may include Name Job/position Email Phone
2
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2answers
2k views

Pantone vs process for logo printing

I was talking to my printer today and he was saying that while a single colour logo specified as a Pantone is cheaper to print ( litho offset ) ... that defining it as a CYMK process colour if often ...
1
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0answers
412 views

When presenting a logo to a client what type of paper should I use? [closed]

I am presenting a logo ( and other branding ) to a client. I know that I should present the logo as it will be used, so I will be using card stock for the business card version; and their stationary ...
3
votes
2answers
948 views

Free Style Guide / Brand Guideline Templates [closed]

Does anyone know where / if I can download any for free? It's more just the content that I'm after, I could then tailor that and the design of the document itself to each branding job that I work on. ...
1
vote
1answer
870 views

What is the visual concept behind squared, boxed or Z patterned letters in logo design?

I am willing to know the visual concept or communication behind such logo designs like IDEO's forming or surrounded by a flat square shape and contains only 4 letters or symbols. See the images as ...
4
votes
3answers
293 views

Are there rules, guidelines or methods to face the creation of international branding?

I was asked to completely create from zero a new brand (and logo) which its name must be: Short (one or two very short words). International. Means that should be easily readable and easily ...