Questions tagged [branding]
Questions regarding imagery, colors, typefaces, or other visual or audio items used to identify a business entity.
247
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Classic Pizza Hut Lettering - who designed it?
I can't seem to find any reference to who designed the classic pizza hut logo, although I swear I read it somewhere at some point. Specifically I'm interested in the lettering! Any help appreciated!
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3
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Logos with avatars (mascots) vs anything else
Has anyone seen a study on how users react to logos that contain alive things like birds vs just geometric shapes or really anything else? I assume everyone will grow to love a mascot more then just a ...
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2
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Resources for metrics about brands
I love the site Emblemetric but I've read everything on there since it's not updated so often. Where can I find other resources dedicated to metrics and analyzing logo trends?
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Can I make changes to the Facebook 'f' square logo like removing the background?
The Facebook Do's and Don'ts say that I'm not allowed to modify the logo.
I don't want to modify the logo, I just want to use the white 'f' without the blue backdrop. Does anyone know if this is ...
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Best practice for dual (cmyk/rgb) workflow for brand assets?
I want to create brand assets, in which the logo is a vectorgraphic with color and an alternative in black-and-white.
The logo is quiet complex and I need both CMYK and RGB (and black-and-white) ...
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Designing interesting looking websites in greyscale, minimal tones
I know a business that wanted a website to match their brand, and it would seem that they are allergic to colour. I think designs in greyscale can look amazing, especially in print, but it feels near ...
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What type of information should a logo display, or what makes a great logo?
For example, for a tech company, should one be able to look at a logo and immediately see 'tech company', or whatever niche that company may provide\service? Also, is the color scheme important as ...
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Need feedback on logo
This logo is for a company that makes research of color with multiple members of different nationalities.
The target marketing are scientist, designers, artist, psychologist, marketing professionals
...
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Blur effect in a logo? A NO or a GO?
I wanted to get a sanity check on the topic of logo design. I am a product designer and have done some client work in the past including the creation of some logos. I don't specialize in logo design ...
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What to ask client before designing a logo?
What questions do you ask a client before designing their logo? (preferred colour, font, references, etc) And how do you do it exactly? Do you use a template PDF questionnaire/Word doc/Google doc ...
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Why is it called branding 'collateral'
I use the term from time to time and i just cant get my head around it why is it called branding 'collateral' - in my mind collateral is something you put up as a security, usually in conjunction to a ...
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How can you turn a clients ideas for how they want their brand to be into graphical elements?
I have all the essentials, their vision statement, their mission statement, core values, target market, values... on and on. I am just having the hardest time trying to come up with graphical elements ...
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How to explain the reasoning for and against a font choice?
I have a client who runs a fairly traditional transport business; no thrills, creativity or fun about it.
Until recently, he has been using a combination of Bookman Old Style Bold for headings with ...
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What can the favicon of a website be based on if the website doesn't have a logo?
A favicon is the small icon that is displayed next to the site name in the tab bar of the browser. Normally, those are based on the logo of the website (or the logo of the company/entity that runs the ...
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How do you create product mock-ups?
To show the client what the finished design will look like on the actual product (brochure, business card, envelope etc.)
How do you create branding/packaging images like the ones below.
Until ...
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Possible to carry a whole branding process by yourself? [closed]
Probably beginner graphic designers interests start around logo creation. Then probably shift towards visual identity, then branding.
My interests started directly from logo to branding, now I kind ...
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Difference between brand/design style guide and a UI Pattern Library and how to avoid conflicts?
What is normally covered in a brand style guide that is not included in a standard design style guide in the context of traditional and digital production? Does the brand style guide only cover the ...
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Creating a custom grid for a logo in Illustrator
I always wondered how to create a those custom grids like you can see on David Pache's works (http://dribbble.com/helveticbrands) and Igor Duibanov.
I found out how to create a tangent to a circle ...
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5
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Is it inappropriate to ask for royalties on a logo design if the client decides to print the logo on products and sell them?
I am fairly new at graphic design and I have just finished creating a logo and marketing materials for a client. I only intended for the images to be used for marketing and advertising of their ...
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2
answers
625
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How to portray "confidence" and "reliability" in a brochure
I have to design a brochure for a client. I don't understand much of brand identity, but my client says his brochure should reflect the following:
Professional
It should not be the flavour of the ...
5
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1
answer
1k
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What title do I put on a project where I did the menu, posters, and the art direction of photos but NOT the logo?
So theres this restaurant that already had a logo. I did their menu, menu board, cards, gift coupons, and posters. I didn't follow any branding guide cause they dont have any. So I started from ...
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Is it bad practice to use non-brand fonts in ads?
I'm working on a set of ads designed to have a social media sort of feel. Generally, these ads have a header and a sub-header on a stock image. The brand has a specific header and body font that must ...
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What are the best practices for providing a client with brand assets?
I have created a logo for a client and don't know the best way to give the file to the client. What are the best file types to provide the client, eg illustrator, Photoshop, jpeg, TIFF and what ...
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Double sided letterhead design with heavy ink coverage on the reverse
I have a question for seasoned graphic designers.
I'm designing a logo and a stationary including the letterhead. The back of the letterhead uses a very dark background. The question is, is it risky ...
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Design considerations for creating packaging for foreign markets [closed]
I live in Iran and I had an order to design a brand logo and package for an Iranian product. It will be exported and sold in the USA.
I've done many sketches but I'm not sure about my final design. I ...
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443
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Number of colour palettes when branding a company
Context
I'm creating the branding for a company. The company's main product is a web portal where customers have a collection of functionalities. For the portal I'm using a lot of soft colours to ...
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Why are brand guidelines kept confidential?
I understand not every company does this and I get that companies want to keep their brand integrity in check, however it seems to backfire when they make it so difficult to access said guidelines ...
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answer
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Does this Chinese font fit in with our brand?
We are about to make the Chinese version of our charity website live but I'm not certain about the font we are using. Our Chinese office say they are happy with the system default but they don't have ...
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BRANDING: How can you create a 'brand' for many different companies under one parent company?
How can you 'brand' 5 different websites that live under one parent company that are all very similar with the exception of the demographic? Stack Exchange is a very good example because they sites ...
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Can it be considered artistic freedom to caricurate (social) media logos for a print publication?
I'm working on a graphic for academic publication. In that graphic I would like to refer to the concept of social media, ideally with the logos of (for example) facebook or twitter. According to their ...
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Typeface suggestions for both family programming and contemporary art
I work at a fairly large not-for-profit arts/cultural organization that hosts diverse activities from children's art camps to family cultural events and contemporary art/performance.
We use Trade ...
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2
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834
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C&C on a minimal logo that represents my name ("octopod")
I am very much dying for a second opinion on a logo that brands my name. I have gone through many different logos without asking what other people think of them.
The goal here is to represent my name ...
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"Pretty" design vs "appropriate" design
Ok, I'm really interested in hearing the feedback of others on this one. I work in a company with a number of marketing managers (as I've stated in a couple of other posts)... And we have FINALLY ...
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Logo for social martial arts project
everybody.
I need tips on a new logo I'm making for a social martial arts project.
I'm not a designer, so could you give me tips on how I can make it look better? I'm going for a flat design. I'm ...
5
votes
2
answers
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Are new brand names/logos typically trademarked, and what are the most common reasons for doing so?
I've been doing some preliminary reading on trademark law, and I see that a trademark with the USPTO isn't necessary to defend the uniqueness of your new brand name or log in court.
The USPTO gives ...
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Critique: Are these text-based logos positioned comfortably, and do they convey elegance?
Something is amiss about this logo I've made for myself. I am a design student, and soon-to-be graduate. This logo will go on my business card and possibly other promo things in order to allow me to ...
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Presentation - Brand Identity
I We are going to present "Website" design for client "X" using powerpoint presentation, client "X" colors are "1,2,3" and our brand identity colors are "4,5,6" so my question is:
Which Brand ...
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Critique: Musically Inspired Brand Identity Design for a Freelancing Home Studio Music Producer
My name is Kaitav Sapre and I am an independent home studio music producer. I am having a new logo designed for myself, but I am unsure about the type of logo I should consider getting designed, and ...
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When does design need a concept / idea... and when doesn't it?
There are a lot of brands out there that just have a simple wordmark — no icon and no customised type.
It can be a good route to go down when designing something that needs a premium / luxury kind of ...
user23891
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2
answers
514
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Is providing only minimal contact details bad for freelance designers?
If a freelance designer is re-branding, is it bad to use a minimalist approach to providing contact detail - email, phone etc?
Example:
I hardly ever do phone calls unless it's for a conference and ...
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Non CMYK color in branding?
This is an identity designed by Pentagram. The blue used here is not a CMYK color. How do use such colors in your branding when there is print involved ?
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Is it acceptable to use different but similar typefaces for print content and web content?
To be more specific, is it acceptable to have two different typefaces used for headers?
One will be used for web content and the other for print or more static content where the type won't be at the ...
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Should I put all font weights and widths on my brand guidelines?
I'm creating a brand guideline, in which my logo uses one typeface for the logo, and one typeface for the slogan.
The logo typeface only has one weight which is bold
The slogan typeface has multiple ...
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Are there rules, guidelines or methods to face the creation of international branding?
I was asked to completely create from zero a new brand (and logo) which its name must be:
Short (one or two very short words).
International. Means that should be easily readable and easily ...
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When to create a brand style guide?
Should we create the brand style guide before or after we design the touch-points (like stationery, marketing material, website, etc)? Why? Is there any rule on when it should be created? Thank you.
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Should designs for certain products have specific colours?
I'm a little bit confused about color theory and color identity for visual branding.
Sometimes I face an issue like I have a job to do visual branding for a fried product, let's say in this case I'm ...
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Copying The Colors' Values
I hate when I repeat this task on every Branding project...Copying the colors' values, is there a plugin or an easiest way to export all color values (Spot, CMYK and RGB) to text from the color ...
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Branding for various communications in the same company
I have a question on Branding. My company has different communication platforms from e-newsletters to magazines. We have various names like Talent Times magazine, Innovate e-newsletter, Digest e-...
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Sizes for icon for social sharing
I am creating an icon for our brand to appear on our clients sites next to the sharing options e.g. Facebook, Twitter, etc.
I cannot find a standard size for all these icons. I realise that each ...
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How to pick reverse/inverted colours for logo variations?
It is typical in logo design that an inverted/reversed version of the logo is provided in order to cater for use on opposing (darker/lighter) background than the normal predominant logo colour.
Is ...
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