Questions tagged [design-principles]

Questions about conventions of graphic design. Sometimes theoretical, sometimes tangible, sometimes metaphysical.

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32
votes
4answers
30k views

What are the differences between vector graphics and raster graphics?

I understand from prior knowledge that there are two different image format / composition options available for creating images; raster and vector. I would like to understand more about them, such as ...
25
votes
5answers
14k views

How would I know how good of a designer I am?

To me my designs looks good, at least for some months. But to others not so much. I want to go freelancing but I don't want to be a bad designer. So how do I find out if my logo/website/business card/...
35
votes
6answers
13k views

What methods can I use to create balance and consistency between a group of differing logos?

A regular challenge that I face is balancing two (or more) logos. Whether they need to be equal or one needs to be given priority. Some logos however might be squares, others rectangles, circles, etc.....
41
votes
6answers
5k views

How often is the Golden Ratio actually used in modern design?

The Golden Ratio is the stuff of legend (and I believe some derision if Pepsi's latest logo change is of any indication) and is purported to have been used in many famous projects. My question is two-...
19
votes
3answers
42k views

How do I figure out the right size font / text for a given read distance?

To avoid printing single letters at varying sizes and measuring how far away I can see it from a distance is there a formula for determining what size font for a particular read distance? Is it better ...
14
votes
4answers
135k views

Can you convert a neon RGB color to CMYK for printing?

I have a logo that was done with RGB colors, now I have to work with this logo to do something for printing purpuses, the problem is that in the RGB version of the logo I have a shade of green I ...
11
votes
9answers
14k views

What are the key principles that effective designs share?

You have arrived on this page because you are clearly curious about underlying fundamentals that you can incorporate into your thought process when designing. According to many that came before us, ...
124
votes
9answers
19k views

Why do some logos look dated? How does design age?

What makes a design look old? How subjective is this? Who decides? Look at this Bell logo: It's from 1969. And boy, does it look that way. It's simple and minimal, but.. it looks old. Take a look ...
10
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5answers
3k views

What makes a design professional?

Can anyone define why something might not look "professional"? What differentiates between professional/unprofessional designs? I have clients who have said my design does not look very ...
34
votes
4answers
4k views

What technical/objective qualities do good logos have?

What objective (that is, not aesthetic) qualities should (almost) every logo have, that should you take into account when designing a logo or ask for when hiring someone to create a logo for you and ...
9
votes
3answers
1k views

What are some common mistakes that a designer can make when designing for web, and how can they be avoided?

What are some common mistakes to avoid while designing? I know color, text and images play a major part in designing, but there are so many other things that we need to take care of! I don't know ...
8
votes
3answers
1k views

What does an artist who wants to learn graphic design need to know?

There's a (very popular) question that discusses tips and resources for learning graphic design already, but it's from the perspective of programmers who want to get in the game. I have a friend of ...
18
votes
6answers
9k views

Should a logo always work in black and white?

It's often agreed that logos should always work in black and white... am I right in thinking that doesn't mean greyscale, and literally just means black and white i.e. positive and negative space? It ...
5
votes
1answer
729 views

What are the correct set of principles of Design ?

I have started the design learning road from scratch using Teach Yourself Graphic Design: A Self-Study Course Outline. In the first section it mentions design principles. The first link : Principles ...
13
votes
1answer
2k views

How can a design be balanced and yet have a focal point?

The concept of a focal point seems to be a fundamental one in web design, yet doesn't a focal point mean a page cannot be balanced? Surely by definition a focal point means that the page's 'weight' ...
12
votes
5answers
2k views

Designers response in an adverse situation during the presentation of a project

Hypothetical situation: It is a presentation of a corporate image for a male sports club. The meeting includes the client, the marketing director, the purchasing manager, the client's wife, and two ...
4
votes
4answers
696 views

Should the F-Pattern be considered in all designs?

The F-Shaped pattern is a pattern found in an eye-tracking study as the primary areas people glance over when reading a website. http://www.useit.com/alertbox/reading_pattern.html Is this something ...
30
votes
4answers
722 views

Should in-house clients receive native files to make their own changes?

I am the in-house designer for a company that employs 8 marketing managers. These marketing managers are the ones that supply me with the lion-share of my projects. However, more and more, the ...
22
votes
3answers
3k views

Typesetting two spaces after the period

The nuns enforced it with a ruler: two spaces after a period at the end of a sentence. I, along with many others do this instinctively. Why is this considered incorrect/improper in printed materials ...
18
votes
5answers
1k views

Is it appropriate to use lower quality design to make a product look cheap?

In an article I was reading it has this picture: It claims and rightfully so that one looks cheaper than the other. However the explanation says, My old direct-mail client was correct in his ...
15
votes
3answers
4k views

How to draw attention to a specific area of a design?

What are the best practices for drawing attention to specific parts of a design?
8
votes
2answers
1k views

How Should One Modulate White Space?

How should one modulate white space within an image, poster, or a logo? Some people say that there should be a certain amount of white space available within an image to make it appealing, while ...
5
votes
4answers
5k views

How do I decide how many columns to use in my grid?

I'm trying to create a UI design for my 1024x768 screen. I know there's a grid system out there. I've read about the benefits, etc. I understand, I think from a fundamental level, why I need to use ...
10
votes
3answers
2k views

How do design trends originate?

In my short experience with graphic design I've seen design go from bevel & emboss to all flat designs. People always hop onto these design trends with no hesitation. Anyways, I have a few ...
2
votes
4answers
522 views

How do so many app menus get that finished textured look?

I don't know how to describe it but how do you create that nice textured look with css? Seen in the background: Also seen a bit on the left hand dark navigation of: Thanks for your help Follow ...
7
votes
4answers
15k views

How do you call “Charte Graphique” in English?

This is not really a translation question - more of a designer vocabulary. How do you call the set of visuals, logos, designs, colors, fonts... that make a whole design project? In French we would ...
7
votes
3answers
645 views

Seeking advice to improve the design of my minimalist calculator [closed]

A while ago, I built a count down timer app based on a designer's free giveaway. It turns out users like it and it is even mentioned on beautifulpixels. This time I'm building a calculator named ...
22
votes
1answer
8k views

How do I choose a good cover photo for my website?

It's been trendy to have large background images with relatively little text over them for headers and intros to web pages including the start of blog posts. I could give countless examples of this, ...
22
votes
8answers
2k views

What are common mistakes that you see in “professional” designs? [closed]

This might be too subjective but I'm curious about other peoples' experiences. Mods, please close if this is too far into "not a real question" territory. I see many questions on this site about "...
26
votes
4answers
3k views

How or why do your eyes move away from a focal point to other elements?

In studying composition, we're told to pull the viewer's eyes into the frame using a strong focal point, and then lead his/her eyes into moving around inside the frame and hold his interest inside the ...
17
votes
6answers
3k views

Making a business card. Any advice?

I went around the web, reading articles about business card mistakes, and here is a full list of them: Don't use cheap materials/techniques or attempt to print your own. Don't use metal business ...
15
votes
6answers
1k views

How to reinforce intuitive design decisions?

I am not a professional designer, meaning: I have not studied Graphic Design at university or similar. I wanted to, but the numerous clauses didn't allow it. On the other hand, I'm actually doing ...
6
votes
2answers
1k views

What should be taken into consideration when designing a logo?

This is my first try designing a logo. Firstly, I do not like the geometry, it seems like it's out of shape a little bit. Also, whenever I try to scale, everything just collapses. Can anybody inspect ...
6
votes
4answers
10k views

What is the best resolution to work at for Android devices?

I am trying to design an app for Android devices, but they come in all sizes and stuff... with different resolutions and its a bit confusing. What is the best way to do it? Work at the biggest ...
10
votes
7answers
1k views

Graphic design beginner: How do you get to the point where a design is in your head?

I know this question might sound stupid but I'm a programmer and I want to learn graphic design. Well, from what I see you have to learn stuff like color theory, composition, spacing, etc. I get that ...
29
votes
5answers
6k views

What is meant by “busy”?

What do web developers mean when they think something will make their site look "busy"? What gives this feel of busy-ness?
11
votes
3answers
51k views

Adobe Illustrator vs Adobe Indesign for brochures

You may know me (not that I am worth knowing) from my first question. I am a noob in web design, graphic desgin, font theroy, color theory, guess all of the mixes that are crucial. My expertise (...
8
votes
1answer
1k views

How important is the visual flow of an interface?

I recently had a conversation with a friend about the design of an installer application. I pointed out that its visual flow was confusing. It led my eyes from the left to the right and then up to the ...
4
votes
2answers
2k views

Are there any specific composition rules for web design? [closed]

Are there any composition rules specific to web design, or that are otherwise elevated in importance in the context of web design? There are probably some aspects of composition that would be more or ...
13
votes
7answers
2k views

How to balance dignity with a calculated risk of offensiveness / tastelessness?

When designing an advertisement campaign how should one balance dignity and respect for offensiveness? Nobody remembers the latest ad for McDonald's or Foldger's but I can tell you all about the "...
9
votes
3answers
973 views

How do designers choose shapes in a design?

A lot of times, while browsing through sites like Dribbble, one comes across sites that use shapes (see this example). Sorry for being naive, but is there a reason behind choosing a particular shape ...
6
votes
3answers
1k views

Do I need to be Creative and Artistic to be a graphic designer?

I don't like to draw things, and I'm not so creative and artistic. Can I become a graphic/UI, UX designer? Your kind suggestions are highly appreciated.
4
votes
2answers
136 views

When to create a brand style guide?

Should we create the brand style guide before or after we design the touch-points (like stationery, marketing material, website, etc)? Why? Is there any rule on when it should be created? Thank you.
4
votes
3answers
369 views

Do shadows of an object have a color?

In the following image, I placed the box manually. Created the shadow and reflection. Now, what seems a little odd is the colors of the shadows of the box and plant pot are different. Plant pot's ...
3
votes
3answers
8k views

What is corporate identity and what does it contain?

As question explains, I did a search on the web and didn't find a suitable answer, even in wikipedia. Can anyone please explain it to me?
0
votes
3answers
1k views

Photoshop replace color with specific color

What is the best way to replace color with a specific color? I tried (Image > Adustments > Replace Color > Select Color with color dropper+ > Select Hex / rgb replacement color. I would like the ...
9
votes
4answers
2k views

What are good general typeface principles based on target audience age?

Everyone knows that as people get older their vision deteriorates. At 20 years old, few have trouble seeing and reading 8 or 9pt type in print or 10-11px type on the web. However, the older an ...
8
votes
1answer
189 views

What benefit does proper balance add to a design?

Given multiple designs with the same elements, how does the balance of elements help a design to make it more favorable / effective than the others?
6
votes
4answers
1k views

Making an Effective Menu

I am making a menu for an indie game and I'm not quite satisfied with my results. The menu itself needs two text fields (one to enter your username and the other for your password) and two buttons. (“...
3
votes
1answer
11k views

What makes a good header/background video?

Many sites I come across use video to show off their work, what they stand for, or more about the culture of the company. These videos are sometimes behind other elements taking up much of the page ...