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Questions tagged [identity]

Questions about how to create, expand, and maintain a visual identity for a company or brand.

1
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0answers
54 views

What comes to your mind, or you think this logo represents to you [closed]

What comes to your mind, or you think this logo represents to you. what do you think about this logo?
3
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1answer
73 views

Some newbie questions about branding

I'm new to this and im tasked to do a logo and branding guidelines for a small retail brand. I have a few questions for the experts here: When presenting to clients (and eventually showing to my ...
1
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1answer
76 views

Why are precise measurements frequently included in brand identities?

In pretty much every brand identity I've seen, there are graphs, geometric shapes and lines and grids, measurements (with whatever arbitrary base units) and whatnot, drawn all over logomarks and the ...
0
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2answers
79 views

Residence manager logo feedback [closed]

I made a logo for my dad's company. I'm stuck because I can't decide which one to pick. Also it's my first logo so I'm not sure if it's the best. Background info: He is a handyman, but primarily ...
4
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1answer
551 views

Non CMYK color in branding?

This is an identity designed by Pentagram. The blue used here is not a CMYK color. How do use such colors in your branding when there is print involved ?
4
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4answers
128 views

Should designs for certain products have specific colours?

I'm a little bit confused about color theory and color identity for visual branding. Sometimes I face an issue like I have a job to do visual branding for a fried product, let's say in this case I'm ...
1
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0answers
148 views

Is anyone still selling 'Gordita' by TDF? [closed]

We would like to buy a license for the font Gordita by The Designers Foundry. They are working on a version 2.0, so they mailed us they don't sell it any longer. That's why I'm asking here. Perhaps ...
6
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2answers
497 views

Does this font match the logo symbol?

I'm trying to make a logo for a new company. My main symbol is this bubble with a target. Here is the symbol and how it looks right now. Do you think the font matches the symbol?
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0answers
42 views

Should a logo be design for a brands consumer specifically, Or for wider society? [closed]

From what I understand, an identity—whether that be a mark, logotype or experience—should characterize the business or organisation brand that it is part of. How targeted should the aesthetic be? Is ...
12
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2answers
160 views

Is there a name for a miniature set of brand guidelines?

More often than not, my clients won't have the budget for an in-depth set of brand guidelines, so as a more affordable alternative I'll put together one or two sides of A4 to dictate the following ...
1
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2answers
93 views

What kind of goals would come out of a branding project (from scratch)?

I posted this thread several days ago regarding typical goals for a rebrand — What kind of goals would come out of a rebrand? There were some interesting answers and it got me thinking how different ...
9
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3answers
1k views

What kind of goals would come out of a rebrand?

When I'm designing a website or a print publication, I find it is quite straightforward in asking a client what their objective is. It could be anything along the lines of: Increase awareness of ...
4
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1answer
107 views

Branding for various communications in the same company

I have a question on Branding. My company has different communication platforms from e-newsletters to magazines. We have various names like Talent Times magazine, Innovate e-newsletter, Digest e-...
4
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3answers
293 views

When does design need a concept / idea… and when doesn't it?

There are a lot of brands out there that just have a simple wordmark — no icon and no customised type. It can be a good route to go down when designing something that needs a premium / luxury kind of ...
1
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2answers
4k views

Difference between primary and secondary logotypes and their application.

I've seen secondary logotypes different from primary only by using some sort of geometric shape around it (first image), like a border that wasn't always a simple rectangle. Also more interesting ones ...
9
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2answers
319 views

Please help to identify this map-printing technique

Most old maps in my home (ranging from a school atlas to professionally made large maps from the National Atlas of India) use a peculiar technology. Instead of colored 'dots', they use 'strokes' of ...
8
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3answers
466 views

Should I oblige when a client asks to use a design as a logo when it wasn't made to be the logo in the first place?

A client asked me to design a signage for his shop. He didn't have a logo. He said all he wanted was the name of his shop designed nice enough to hang outside. Now he is asking for a smaller file to ...
-4
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2answers
470 views

Help finding a logo I remember but can't find

I'm trying to find a logo I remember. I think it was for as courier company and it was a mythical/classical style face profile graphic of a man with headdress flowing.
3
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1answer
524 views

License for logo of an open source (GPL) project

If you were to design the identity of a software project that is released as Free Open Source Software (FOSS), let's say under the GPL licence, including the identity, graphics, logo, etc., can it be ...
0
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2answers
275 views

Using part of logo in creative concepts

I am requesting feedback regarding the use of the letter "r" from the logo with other images and text to create and overarching theme/identity for the brand. Which of the following options (A, B or C) ...
12
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4answers
1k views

How to avoid making icons and logos too minimal?

When making an icon or a logo it might be very tempting to push and reduce it to the limit to achieve the absolutely minimal symbol. For example: tiny photo of a floppy disk -> cartoonish picture of ...
3
votes
2answers
916 views

Free Style Guide / Brand Guideline Templates [closed]

Does anyone know where / if I can download any for free? It's more just the content that I'm after, I could then tailor that and the design of the document itself to each branding job that I work on. ...
1
vote
1answer
140 views

Branding identity - different font for email

We are developing new identity for our company. For print material we decided to go with Helvetica font. However we get into serious discussion about font for email. To achieve some consistency, we ...
1
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2answers
2k views

On dynamic identities [closed]

One thing that i'm noticing is the temporal aspect of identities (and other design sub-fields as well: from digital design, installations to all types of motion based graphics) are becoming more ...
4
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3answers
1k views

Critique: Are these text-based logos positioned comfortably, and do they convey elegance?

Something is amiss about this logo I've made for myself. I am a design student, and soon-to-be graduate. This logo will go on my business card and possibly other promo things in order to allow me to ...
6
votes
2answers
3k views

Can I make changes to the Facebook 'f' square logo like removing the background?

The Facebook Do's and Don'ts say that I'm not allowed to modify the logo. I don't want to modify the logo, I just want to use the white 'f' without the blue backdrop. Does anyone know if this is ...
1
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2answers
139 views

What kind of files, graphics, and information would be in an “identity starter kit?”

I am a first year design student, and my uncle informally asked me to create a logo for him. He is working with a woman who helps people grow their business by getting them on social media and ...
8
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2answers
2k views

Handling non-standard fonts in corporate identity

How do organizations successfully manage their corporate identity when their brand guidelines incorporate non-standard fonts? In particular, external-facing materials that are not developed by the ...
3
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6answers
574 views

Is a poorly designed website better than no website for a commercial enterprise?

For businesses, a website is a channel of communication. For all except web-based businesses, it's not the only channel of communication available. Given that anyone could make a DIY website for next ...
3
votes
2answers
180 views

Can a visual identity evolve?

Iv been given a creative director as my first job and am developing our visual identity from scratch.. We are an outdoor media owner.. If created a simple cartoony style for all our illustration.. Can ...
8
votes
4answers
1k views

Methods for designing identity systems beyond the logo

I've been designing logos for awhile now, and I'd like to think that I've gotten better at it over time. Part of that is because I tend to have a few design goals in mind and a process worked out that ...
0
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0answers
70 views

What do you think of? Watch, technology, classic / modern, time, space, infinity

Would LOVE some help. I'm trying to come up with a logo for my watch brand. Main idea is it will be classic but modern. I know that's a bit of an oxymoron but yeah. The other main ideas I'm trying ...
3
votes
3answers
4k views

What items is a company's brand identity typically applied to?

I'm a newbie in Branding of products in the market using Graphics Design and as per my question, I would like to know what items are supposed to be branded for a photographer as a client? Branding is ...
2
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0answers
404 views

How much less to charge as a senior/new graduate for a identity+web package? [closed]

First off, some context: I am a second-semester senior in a graphic design program and will be graduated for most the the project described below. I have worked in an agency before as the main ...
0
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1answer
109 views

Web Designer vs Visual identity creator

Is The main role of a web designer is to create a full visual identity to a company through his design ? ( to a company that don't have a visual identity )
3
votes
1answer
227 views

How to explain my client that the solution to his organization's problems is not graphic design?

My client (a kind of a spa) called me to do their new website and stationery. After almost a month of investigation and interviewing the staff, I came to the conclusion that the problem is not their ...
9
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4answers
502 views

Critique: Tritium website design

In follow up to this question: Critique: Tritium software logo design. For reviewing the website code (performance, bugs, related user experience), please visit the sister question on Code Review. I ...
33
votes
11answers
7k views

Critique: Tritium software logo design

I am looking for a review for a logo that is going to be shipped with a project of mine. I wanted to keep it simple and clean, with a high level of appeal so that no one will really dislike the ...
3
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1answer
657 views

What are some good resources for branding exercises or workshops?

I have the chance to set up the branding for a friend's start up business. We're not looking at actual logos just yet, just trying to work out a voice, look and feel for the business - map out what ...
0
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2answers
419 views

Critique: how to awesomize this logo?

This is a course assignment (project) but with real client. The image shows the current logo, colourful text and the chimp as the letter "O". I tried to make the (O) chimp face like other letters but ...
4
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7answers
748 views

Critique: Looking For Honest Feedback On A Logo Sketch

A little intro: Graphic Design isn't really my thing and the last time I did design was back in 2007... until today that we need to brand our new wedding videography studio. Because of budget ...
1
vote
1answer
102 views

Visual guidelines across multiple products

Where can I find resources on how to create a visual guideline across multiple products, eg. apps. Example; If a company wants to do 20 apps, and they should have a visual guideline across all 20 ...
7
votes
3answers
1k views

Logos with avatars (mascots) vs anything else

Has anyone seen a study on how users react to logos that contain alive things like birds vs just geometric shapes or really anything else? I assume everyone will grow to love a mascot more then just a ...
4
votes
2answers
446 views

Is providing only minimal contact details bad for freelance designers?

If a freelance designer is re-branding, is it bad to use a minimalist approach to providing contact detail - email, phone etc? Example: I hardly ever do phone calls unless it's for a conference and ...
4
votes
1answer
1k views

Should I use a company's letterhead on all of their files?

I'm doing some design work for a company. I did a letterhead for them a while ago, and now I'm designing some forms that they will be providing to clientele to fill out. These are forms that will be ...
12
votes
4answers
5k views

What is the best way to roll out new branding?

If a company has been in business for some time they generally have a stockpile of branded materials in addition to online content. How should the company handle utilizing a new brand design or ...
3
votes
2answers
1k views

What is term for a brand identity “color treatment”?

What is the industry standard term for a set of color guidelines for a brand identity? Logo Usage Guidelines Brand Identity Guidelines Something else? Edit: As Scott mentioned "whatever works". ...
8
votes
4answers
9k views

How do I create a look & feel?

I'd like to first say that I have attempted to look through Google to find the answer to this though surprisingly, I get more about 'what' it is than 'how' to create a look & feel. I was a writer ...
5
votes
6answers
2k views

Double sided letterhead design with heavy ink coverage on the reverse

I have a question for seasoned graphic designers. I'm designing a logo and a stationary including the letterhead. The back of the letterhead uses a very dark background. The question is, is it risky ...
5
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3answers
583 views

Black & white photocopies as posters?

The non-profit organization I contribute to has decided to stop spending money on professional print services and use black & white photocopys for any campaign (recruitment, fund raising, etc.). ...