Questions tagged [identity]

Questions about how to create, expand, and maintain a visual identity for a company or brand.

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15
votes
4answers
7k views

What's the difference between a logo and branding?

Are they the same thing? Or does branding = logo + colour palette + typeface? Edit: Just to highlight that I asked about 'branding' - which I definitely hear used to mean solely visual elements - ...
34
votes
11answers
7k views

Critique: Tritium software logo design

I am looking for a review for a logo that is going to be shipped with a project of mine. I wanted to keep it simple and clean, with a high level of appeal so that no one will really dislike the ...
6
votes
2answers
3k views

Can I make changes to the Facebook 'f' square logo like removing the background?

The Facebook Do's and Don'ts say that I'm not allowed to modify the logo. I don't want to modify the logo, I just want to use the white 'f' without the blue backdrop. Does anyone know if this is ...
9
votes
3answers
2k views

What kind of goals would come out of a rebrand?

When I'm designing a website or a print publication, I find it is quite straightforward in asking a client what their objective is. It could be anything along the lines of: Increase awareness of ...
3
votes
3answers
8k views

What is corporate identity and what does it contain?

As question explains, I did a search on the web and didn't find a suitable answer, even in wikipedia. Can anyone please explain it to me?
1
vote
2answers
2k views

On dynamic identities [closed]

One thing that i'm noticing is the temporal aspect of identities (and other design sub-fields as well: from digital design, installations to all types of motion based graphics) are becoming more ...
4
votes
1answer
662 views

Non CMYK color in branding?

This is an identity designed by Pentagram. The blue used here is not a CMYK color. How do use such colors in your branding when there is print involved ?