Questions tagged [identity]
Questions about how to create, expand, and maintain a visual identity for a company or brand.
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Critique: Tritium software logo design
I am looking for a review for a logo that is going to be shipped with a project of mine.
I wanted to keep it simple and clean, with a high level of appeal so that no one will really dislike the ...
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What's the difference between a logo and branding?
Are they the same thing? Or does branding = logo + colour palette + typeface?
Edit: Just to highlight that I asked about 'branding' - which I definitely hear used to mean solely visual elements - ...
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What is the best way to roll out new branding?
If a company has been in business for some time they generally have a stockpile of branded materials in addition to online content.
How should the company handle utilizing a new brand design or ...
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How to avoid making icons and logos too minimal?
When making an icon or a logo it might be very tempting to push and reduce it to the limit to achieve the absolutely minimal symbol.
For example: tiny photo of a floppy disk -> cartoonish picture of ...
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Is there a name for a miniature set of brand guidelines?
More often than not, my clients won't have the budget for an in-depth set of brand guidelines, so as a more affordable alternative I'll put together one or two sides of A4 to dictate the following ...
user23891
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What kind of goals would come out of a rebrand?
When I'm designing a website or a print publication, I find it is quite straightforward in asking a client what their objective is. It could be anything along the lines of:
Increase awareness of ...
user23891
9
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3
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Should I oblige when a client asks to use a design as a logo when it wasn't made to be the logo in the first place?
A client asked me to design a signage for his shop. He didn't have a logo. He said all he wanted was the name of his shop designed nice enough to hang outside. Now he is asking for a smaller file to ...
user78148
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Critique: Tritium website design
In follow up to this question: Critique: Tritium software logo design. For reviewing the website code (performance, bugs, related user experience), please visit the sister question on Code Review.
I ...
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Handling non-standard fonts in corporate identity
How do organizations successfully manage their corporate identity when their brand guidelines incorporate non-standard fonts? In particular, external-facing materials that are not developed by the ...
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How do I create a look & feel?
I'd like to first say that I have attempted to look through Google to find the answer to this though surprisingly, I get more about 'what' it is than 'how' to create a look & feel.
I was a writer ...
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Please help to identify this map-printing technique
Most old maps in my home (ranging from a school atlas to professionally made large maps from the National Atlas of India) use a peculiar technology. Instead of colored 'dots', they use 'strokes' of ...
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Methods for designing identity systems beyond the logo
I've been designing logos for awhile now, and I'd like to think that I've gotten better at it over time. Part of that is because I tend to have a few design goals in mind and a process worked out that ...
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Logos with avatars (mascots) vs anything else
Has anyone seen a study on how users react to logos that contain alive things like birds vs just geometric shapes or really anything else? I assume everyone will grow to love a mascot more then just a ...
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Can I make changes to the Facebook 'f' square logo like removing the background?
The Facebook Do's and Don'ts say that I'm not allowed to modify the logo.
I don't want to modify the logo, I just want to use the white 'f' without the blue backdrop. Does anyone know if this is ...
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Critique: Looking For Honest Feedback On A Logo Sketch
A little intro: Graphic Design isn't really my thing and the last time I did design was back in 2007... until today that we need to brand our new wedding videography studio. Because of budget ...
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What imagery and symbolism would you associate with authority, knowledge and creativity?
Usually those three things tend not to go together and I'm struggling to come up with concepts that combine all three. Any ideas?
This will help me with research on an identity project I have coming ...
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Black & white photocopies as posters?
The non-profit organization I contribute to has decided to stop spending money on professional print services and use black & white photocopys for any campaign (recruitment, fund raising, etc.).
...
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Double sided letterhead design with heavy ink coverage on the reverse
I have a question for seasoned graphic designers.
I'm designing a logo and a stationary including the letterhead. The back of the letterhead uses a very dark background. The question is, is it risky ...
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"Pretty" design vs "appropriate" design
Ok, I'm really interested in hearing the feedback of others on this one. I work in a company with a number of marketing managers (as I've stated in a couple of other posts)... And we have FINALLY ...
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Critique: Are these text-based logos positioned comfortably, and do they convey elegance?
Something is amiss about this logo I've made for myself. I am a design student, and soon-to-be graduate. This logo will go on my business card and possibly other promo things in order to allow me to ...
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When does design need a concept / idea... and when doesn't it?
There are a lot of brands out there that just have a simple wordmark — no icon and no customised type.
It can be a good route to go down when designing something that needs a premium / luxury kind of ...
user23891
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2
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Is providing only minimal contact details bad for freelance designers?
If a freelance designer is re-branding, is it bad to use a minimalist approach to providing contact detail - email, phone etc?
Example:
I hardly ever do phone calls unless it's for a conference and ...
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Non CMYK color in branding?
This is an identity designed by Pentagram. The blue used here is not a CMYK color. How do use such colors in your branding when there is print involved ?
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Should designs for certain products have specific colours?
I'm a little bit confused about color theory and color identity for visual branding.
Sometimes I face an issue like I have a job to do visual branding for a fried product, let's say in this case I'm ...
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Should I use a company's letterhead on all of their files?
I'm doing some design work for a company. I did a letterhead for them a while ago, and now I'm designing some forms that they will be providing to clientele to fill out. These are forms that will be ...
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Branding for various communications in the same company
I have a question on Branding. My company has different communication platforms from e-newsletters to magazines. We have various names like Talent Times magazine, Innovate e-newsletter, Digest e-...
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Is there a list of all known national official typefaces?
Most countries have an 'official' typeface(s) that they use as part of their identity guidelines in promoting the government or typesetting legislation.
For example, all UK statutes are typeset by ...
3
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6
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Is a poorly designed website better than no website for a commercial enterprise?
For businesses, a website is a channel of communication. For all except web-based businesses, it's not the only channel of communication available.
Given that anyone could make a DIY website for next ...
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Should the font in a logo be used otherwise in the corporate identity?
I'm currently working on an small project and want to know, if the font which you use in the logo, should also be used as, for example, headlines?
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What items is a company's brand identity typically applied to?
I'm a newbie in Branding of products in the market using Graphics Design and as per my question, I would like to know what items are supposed to be branded for a photographer as a client?
Branding is ...
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Free Style Guide / Brand Guideline Templates [closed]
Does anyone know where / if I can download any for free? It's more just the content that I'm after, I could then tailor that and the design of the document itself to each branding job that I work on.
...
user23891
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1
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Some newbie questions about branding
I'm new to this and im tasked to do a logo and branding guidelines for a small retail brand. I have a few questions for the experts here:
When presenting to clients (and eventually showing to my ...
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1
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License for logo of an open source (GPL) project
If you were to design the identity of a software project that is released as Free Open Source Software (FOSS), let's say under the GPL licence, including the identity, graphics, logo, etc., can it be ...
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How to explain my client that the solution to his organization's problems is not graphic design?
My client (a kind of a spa) called me to do their new website and stationery. After almost a month of investigation and interviewing the staff, I came to the conclusion that the problem is not their ...
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2
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Can a visual identity evolve?
Iv been given a creative director as my first job and am developing our visual identity from scratch.. We are an outdoor media owner.. If created a simple cartoony style for all our illustration.. Can ...
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What is corporate identity and what does it contain?
As question explains, I did a search on the web and didn't find a suitable answer, even in wikipedia.
Can anyone please explain it to me?
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What are some good resources for branding exercises or workshops?
I have the chance to set up the branding for a friend's start up business. We're not looking at actual logos just yet, just trying to work out a voice, look and feel for the business - map out what ...
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What is term for a brand identity "color treatment"?
What is the industry standard term for a set of color guidelines for a brand identity?
Logo Usage Guidelines
Brand Identity Guidelines
Something else?
Edit:
As Scott mentioned "whatever works". ...
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0
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Corporate Webdesign Manual?
For the Corporate Identity / Brand, there is usually a manual. It is a great deliverable for the client and for me as a student, it is a great way to learn about webdesign.
While there are many ...
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How much less to charge as a senior/new graduate for a identity+web package? [closed]
First off, some context: I am a second-semester senior in a graphic design program and will be graduated for most the the project described below. I have worked in an agency before as the main ...
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4
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Need help with logo concept [closed]
I'm given this slogan to work with: "Fast Forward, Rewind, Pause, & Unwind". And I need to visually represent what this slogan conveys.
This logo is for a library association.
Since I'm working ...
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1
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1
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Branding identity - different font for email
We are developing new identity for our company. For print material we decided to go with Helvetica font.
However we get into serious discussion about font for email. To achieve some consistency, we ...
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1
answer
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Why are precise measurements frequently included in brand identities?
In pretty much every brand identity I've seen, there are graphs, geometric shapes and lines and grids, measurements (with whatever arbitrary base units) and whatnot, drawn all over logomarks and the ...
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Difference between primary and secondary logotypes and their application.
I've seen secondary logotypes different from primary only by using some sort of geometric shape around it (first image), like a border that wasn't always a simple rectangle. Also more interesting ones ...
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On dynamic identities [closed]
One thing that i'm noticing is the temporal aspect of identities (and other design sub-fields as well: from digital design, installations to all types of motion based graphics) are becoming more ...
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2
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What kind of files, graphics, and information would be in an "identity starter kit?"
I am a first year design student, and my uncle informally asked me to create a logo for him. He is working with a woman who helps people grow their business by getting them on social media and ...
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1
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Visual guidelines across multiple products
Where can I find resources on how to create a visual guideline across multiple products, eg. apps.
Example; If a company wants to do 20 apps, and they should have a visual guideline across all 20 ...
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2
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Critique request: Logo design for anime related products
I'm designing a logo for my small business, Taiyaki studio that will create and sell stickers and apparel - a small Japanese anime inspired company where minimal, cool and modern designs are of ...
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0
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What comes to your mind, or you think this logo represents to you [closed]
What comes to your mind, or you think this logo represents to you.
what do you think about this logo?
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0
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Is anyone still selling 'Gordita' by TDF? [closed]
We would like to buy a license for the font Gordita by The Designers Foundry. They are working on a version 2.0, so they mailed us they don't sell it any longer. That's why I'm asking here. Perhaps ...
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