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Questions tagged [logo]

Questions about symbols or marks as used for corporate identification, identity, and branding.

223
votes
4answers
41k views

Is there a reason Hillary Clinton's logo has hidden notches?

This question is not political in the least! While looking at the SVG version of Hillary's logo found here, I noticed there were notches in the two vertical bars of the H. The arrow crossbar covers ...
120
votes
9answers
16k views

Why do some logos look dated? How does design age?

What makes a design look old? How subjective is this? Who decides? Look at this Bell logo: It's from 1969. And boy, does it look that way. It's simple and minimal, but.. it looks old. Take a look ...
52
votes
9answers
11k views

Selling a logo to a business who did not ask for one

One of my projects in college was to recreate a logo for a local business. The professor picked the business and I do not believe the business owners know about it. Since my logo has won several ...
48
votes
8answers
14k views

Designing around an awful logo

I'm looking for some opinions on how to approach an interesting problem I've encounted. I dabble in UX/graphic design, specifically for the web. Mostly static sites. I do this all on my own time as ...
43
votes
6answers
9k views

Aligning letters “Wrong” appears more “Right”

I'm currently working on a logo for a client. Here is the work in progress. It seems obvious to me that the S should align with the line above. I feel that the best way of aligning it however is to ...
42
votes
8answers
13k views

How to explain to a client the font in their logo is not to be used for anything else

I have delivered an identity for a client. We are using one font in the logo and another complete family (Axiforma) for the actual body text, headlines, etc. The one in the logo is specifically ...
40
votes
7answers
8k views

If a logo implies movement, should that movement be mirrored to match the movement of a vehicle it's placed on?

I've designed a nice logo for a company's charity food-drive campaign that incorporates a tilt and some speed lines to imply forward (rightward) movement. I matched the tilt of the art to the italic ...
35
votes
4answers
7k views

What causes the effect in the Sonos logo?

Below is the new Sonos logo. When you scroll up and down with the image on screen, it looks like sound waves are pulsing outward. What causes this effect to occur?
34
votes
4answers
3k views

What technical/objective qualities do good logos have?

What objective (that is, not aesthetic) qualities should (almost) every logo have, that should you take into account when designing a logo or ask for when hiring someone to create a logo for you and ...
33
votes
11answers
7k views

Critique: Tritium software logo design

I am looking for a review for a logo that is going to be shipped with a project of mine. I wanted to keep it simple and clean, with a high level of appeal so that no one will really dislike the ...
31
votes
10answers
5k views

Logo design - Finding a good mix between the metaphor and legibility

I'm currently designing a logo for a friend's new business. I'm much more of a UI/UX designer than a logo designer (also a very bad drawer!), so I'm struggling. The company name is 'Corellia', it's a ...
29
votes
4answers
6k views

What methods can I use to create balance and consistency between a group of differing logos?

A regular challenge that I face is balancing two (or more) logos. Whether they need to be equal or one needs to be given priority. Some logos however might be squares, others rectangles, circles, etc.....
29
votes
4answers
3k views

Resources for learning logo design

What are some good instructional resources for learning logo design (books, sites)? How can I learn logo design more in depth? This question is not about: basic principles. books or sites like "...
28
votes
8answers
11k views

Client buys logo but wants to buy other concepts too

I have a client that hired me to design a logo for them. By our contract I supplied them 3 concepts from which they chose one. After all was said and done the client asked to buy the other 2 concepts ...
27
votes
9answers
12k views

How to answer the ever-present 'make the logo bigger'?

Just like most of us, I regularly face the client desire to 'make the logo bigger'. Especially in web designs, clients want to inflate their logos to ridiculous sizes. How do I effectively counter ...
26
votes
7answers
10k views

$300 Logo Redesign as “Trial” Project for Possible Full-time Position

I’ve been freelancing for around seven years now, but I’m not sure how to handle this situation. I have a startup interested in me for an interface design position, but they want to do a trial project ...
26
votes
10answers
7k views

How can I make this logo look more obviously like an icing bag and a crown?

For my brand identity class, I had to do a logo for a local bakery. The first one is what I started with. The bottom is where I am now The problem I'm having: I need to show lines or shapes ...
25
votes
3answers
12k views

How to make a logo where a letter is made of particles of varying sizes?

How can I make a logo in Adobe Illustrator like the AntiParticle logo below, from http://www.graphicdesigninspiration.net/2012/08/15/70-awesome-logo-designs-for-your-inspiration/? It is a large ...
25
votes
1answer
2k views

How can I curve a design I made to make it perfectly match the curve of a circle?

I would like to make a logo that has two simplified branches of barley that mirror each other and curve to a perfectly circular shape, like the following from http://culination.co: I have tried to do ...
25
votes
2answers
3k views

Can I stylize the trademark symbol to match logo design?

I need to know if the trademark (™) symbol has to remain fairly generic in styling, or can it by made to match the style of a logo?
24
votes
4answers
4k views

How does Yoga Perdana colorize his illustrations?

If you haven't heard of him or seen any of his work, Yoga Perdana is a digital artist who, in my opinion, creates some really awesome illustrations with a very soft feel to them. I believe I ...
23
votes
9answers
5k views

How can I design a simple logo without any prior skill in graphic design?

I want to create a simple logo, but I have no skills or experience in graphic design. Although I'm familiar with GIMP, I'm not sure how to get started. A text-logo would suffice, but it should be ...
21
votes
6answers
6k views

What is the 'John Doe' of company names and logos?

I need to communicate a instruction about a technique converting a company name into a logo. I don't want to show real world examples. Because it needs to be obvious that the person following the ...
21
votes
4answers
4k views

How to explain to a client that their logo is incredibly poor

What is the best way to explain to a client that their logo is incredibly poor and amateurish when they seem to like it? They want to spend a fair bit of time and money developing new products,...
19
votes
3answers
4k views

Client wants font as logo

I wrote the business name of my client's using a font for a design I created. The client wants me to send him "that" - the name of his business in "that type of fancy/cool" font - as a logo to him. In ...
19
votes
5answers
53k views

Preserving font type in illustrator SVG file

Hi I am new to illustrator and created an image that uses "Skia-Regular" font. But when I save that image in .svg format, it changes the font type. And when I open the .svg format file in browser the ...
18
votes
8answers
14k views

How to ensure international logo can be ethnically neutral enough so it won’t be offensive?

We are launching an initiative in the field of informatics for which I asked for a logo. Our graphic designer took care of it and indeed showed me a very nice logo, where a man with a hammer in one ...
18
votes
5answers
7k views

Critique - Logo design for a beer brewery

I have made a logo design for a beer brewing company, Ræit Background for the name The name is based on the background of my surname, Reiten, and stems from the Norwegian word "Reit", which ...
18
votes
6answers
6k views

Should a logo always work in black and white?

It's often agreed that logos should always work in black and white... am I right in thinking that doesn't mean greyscale, and literally just means black and white i.e. positive and negative space? It ...
17
votes
3answers
5k views

Why use a white circle/spot in eye icons/logos?

What is the reason behind using a white circle/spot in eye icon/logo in terms of visual or graphic design? Is there any specific meaning?
17
votes
2answers
4k views

What is a logo called when it consists of a symbol, title and slogan?

Do logos that are constructed using a symbol, title and slogan have a specific name?
17
votes
2answers
4k views

Are you allowed to use a warning sign as a logo or is this copyrighted?

I came across a website that uses the laser warning sign: Is it even allowed to use such signs as a logo, or are these copyrighted somewhere?
17
votes
4answers
17k views

Logo Pack - What should I include?

What files should i put in a logo pack to give to clients? Should I put small, medium and large version of my logo as well as the vector file.
16
votes
6answers
5k views

How would you rate this logo-concept for a fiber optic Internet company and how can I improve it?

Above is the concept behind the logo. And below is the description of what company does. Plus in the description I am keeping the icon left align to enforce movement towards the right a bit more. ...
15
votes
9answers
5k views

Should I ask for payment for my logo and website design when I delivered them late?

I have designed a logo and a website for a company. Because I took a little longer than usual (3 weeks), they are talking about hiring someone else. I delivered the designs, (10 Logo Designs with at ...
15
votes
7answers
4k views

Critique: Does this logo portray a web-based control for a media player?

I've been working on an application that works as a remote control for a media player, over the web. The remote itself is an application that runs in your web browser, on your phone or on your tablet ...
15
votes
2answers
4k views

Why are ambigrams practically non-existent as company image?

The ambigrams have great visual appearance, some are very interesting, others not so much and of course not all would be good as corporate image. There are with the same reading when rotating 180º ...
15
votes
1answer
5k views

What if client doesn't like any logo design concept?

I'm in a process of creating Graphic Design contract. I've decided to provide each client with 3 logo concepts and 3 rounds of revision. Ideally, I would create 3 concepts and client will chose one, ...
15
votes
4answers
2k views

Is there a word for when a logo uses an image for one or more of its letters?

There's a million examples of this, but the one that comes to mind is "smoke shop" with images of pipes in place of the "S"s, like this: Is there a word for this? (It's not a rebus!) I often see it ...
15
votes
4answers
7k views

What's the difference between a logo and branding?

Are they the same thing? Or does branding = logo + colour palette + typeface? Edit: Just to highlight that I asked about 'branding' - which I definitely hear used to mean solely visual elements - ...
14
votes
3answers
10k views

Will I get sued for my logo, even though the customer doesn’t know me?

A few months ago I made a logo for a customer on Brandsupply. Brandsupply is a site that lets a customer upload their ideas for a logo, and then choose the logo they want from the design that a bunch ...
14
votes
3answers
5k views

Why are circles used to draw a logo?

Recently, I started taking interest in logo designs and started replicating some famous logos. Soon, I came across this article about twitter's new logo, released somewhere in june '12 . On this ...
14
votes
2answers
562 views

Kerning Feedback

I'm currently looking at a new font for a logo and I'm having some issues with the kerning of our lettering. I've search the web for guidance on kerning, in particular when using double lowercase ...
14
votes
1answer
4k views

What should happen if a logo I made is similar to another?

Note: This is a canonical post created so that we can close the many similar questions as duplicates as discussed in this meta post. We have created a logo for a client and they love it. We've ...
14
votes
5answers
224k views

What size canvas should logos be designed on?

When designing a logo is there a minimum size canvas that should be used to keep quality when it is enlarged or when reduced? Obviously the dimensions of a canvas depend on the shape of the logo, but ...
13
votes
10answers
6k views

Which should be designed first: logo or website?

I am about to ask someone to create a website design for me but I am not sure if the website should drive the logo design or the logo drive the website design. Should I have a logo design first or ...
13
votes
6answers
6k views

Would this be considered as plagiarism? [duplicate]

I have recently had a logo designed for my company only to realise after rebranding my vehicle and website is shares certain similarities with another well-known logo. Could somebody with a better ...
13
votes
6answers
2k views

Reasons against using a photograph within a logo

A client of ours has had a logo designed which is simply their brand name in block characters, with stock photos of smiling models within the characters themselves. Aside from the garish design, is ...
13
votes
1answer
3k views

How would you create this geometric logo?

Is it as simple as creating a circle and doing step and repeat at an angle?
13
votes
3answers
38k views

Image search engine, but for logos / How do you spot plagiarized logos?

Is there such a thing? A search engine where you're able to upload an image with a logo, and you get results of sites that are using that logo :) I tried Googles image search: http://www.google.com/...