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Questions tagged [logo]

Questions about symbols or marks as used for corporate identification, identity, and branding.

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13
votes
1answer
9k views

What should happen if a logo I made is similar to another?

Note: This is a canonical post created so that we can close the many similar questions as duplicates as discussed in this meta post. We have created a logo for a client and they love it. We've ...
17
votes
4answers
19k views

Logo Pack - What should I include?

What files should i put in a logo pack to give to clients? Should I put small, medium and large version of my logo as well as the vector file.
227
votes
4answers
42k views

Is there a reason Hillary Clinton's logo has hidden notches?

This question is not political in the least! While looking at the SVG version of Hillary's logo found here, I noticed there were notches in the two vertical bars of the H. The arrow crossbar covers ...
8
votes
5answers
2k views

How to mockup a logo in a realistic environment?

I have recently created a logo. I have seen an online trend of showing off a logo in a realistic environment, illustrating possible use cases of the logo. An example of this can be seen here, with ...
25
votes
3answers
13k views

How to make a logo where a letter is made of particles of varying sizes?

How can I make a logo in Adobe Illustrator like the AntiParticle logo below, from http://www.graphicdesigninspiration.net/2012/08/15/70-awesome-logo-designs-for-your-inspiration/? It is a large ...
6
votes
3answers
27k views

Is it plagiarism if my logo looks similar to an existing one? [duplicate]

I'm designing a logo inspired by the MDN logo. My logo (inside the green zone) has nothing to do with the "dinosaur" logo of Mozilla. So the question is about the frame and the arrangement of the ...
44
votes
5answers
10k views

Aligning letters “Wrong” appears more “Right”

I'm currently working on a logo for a client. Here is the work in progress. It seems obvious to me that the S should align with the line above. I feel that the best way of aligning it however is to ...
9
votes
9answers
50k views

How to completely remove the background from an image?

I have an image (a logo) that was on a black background. I have used Photoshop's (CS5) Background Eraser Tool to remove the background. This is great except that there are black (well grey/black) ...
35
votes
6answers
9k views

What methods can I use to create balance and consistency between a group of differing logos?

A regular challenge that I face is balancing two (or more) logos. Whether they need to be equal or one needs to be given priority. Some logos however might be squares, others rectangles, circles, etc.....
2
votes
6answers
33k views

Why does my logo look terrible and blurry on Instagram and Facebook?

I am not a graphic designer at all. The first logo I made was in Photoshop for my Etsy store. Now I want to move off Etsy but can't make my own website until I have good quality graphics. So I made ...
51
votes
8answers
15k views

Designing around an awful logo

I'm looking for some opinions on how to approach an interesting problem I've encounted. I dabble in UX/graphic design, specifically for the web. Mostly static sites. I do this all on my own time as ...
123
votes
9answers
18k views

Why do some logos look dated? How does design age?

What makes a design look old? How subjective is this? Who decides? Look at this Bell logo: It's from 1969. And boy, does it look that way. It's simple and minimal, but.. it looks old. Take a look ...
8
votes
2answers
29k views

May I use Google Fonts for creating a logo with commercial purposes?

I want to create a logo for a contest, the winner will be paid and the winning logo will be the institutional logo of an academic entity, so I need a font which can be used freely or at a cheap cost ...
12
votes
4answers
145k views

What file type should I use for a logo when exporting from Adobe Illustrator?

I'm a fine artist, new to Adobe Illustrator. I'm in the process of designing a logo for a company using Illustrator. What type of file should I send them when all is completed, so they can use this ...
2
votes
2answers
6k views

How to get Text to follow semicircular path, read left to right and oriented counterclockwise

I'm using adobe illustrator, and I'm trying to get the text to orient from left to right(counterclockwise) and not upside down but I cannot get it to do that on the path I've created. Im pretty ...
16
votes
4answers
3k views

Is there a word for when a logo uses an image for one or more of its letters?

There's a million examples of this, but the one that comes to mind is "smoke shop" with images of pipes in place of the "S"s, like this: Is there a word for this? (It's not a rebus!) I often see it ...
14
votes
6answers
12k views

Is it acceptable to change colors on a logo to make it fit a website's theme?

I have a few payment brand images that need to go in the footer of a website, the footer is very dark grey, to the point where making the logos grey-scale wouldn't be much of a good idea, especially ...
2
votes
2answers
711 views

Objects do not align precisely in Illustrator CC

I am trying to make a logo with a pattern of varied transparencies since the client wants a transparent png logo. No matter what I try, I cannot get the squares to line up perfectly. It looked fine as ...
2
votes
4answers
30k views

Copyright issues if using vector art from Shutterstock?

My company bought a vector from Shutterstock and wants to trademark it by adding some words with different colors. Do you know anything about if this is legal since we purchase the vector art?
1
vote
5answers
16k views

How to save a sharp logo for my website

I'm pretty new to photoshop and illustrator and trying to create a simple text-based logo to use on my web site, for example: http://codepen.io/d3wannabe/pen/BWrbZa You get wildly different versions ...
34
votes
4answers
4k views

What technical/objective qualities do good logos have?

What objective (that is, not aesthetic) qualities should (almost) every logo have, that should you take into account when designing a logo or ask for when hiring someone to create a logo for you and ...
14
votes
5answers
231k views

What size canvas should logos be designed on?

When designing a logo is there a minimum size canvas that should be used to keep quality when it is enlarged or when reduced? Obviously the dimensions of a canvas depend on the shape of the logo, but ...
7
votes
4answers
3k views

Why was my experience with a logo contest so miserable?

I'm starting out as a freelance designer (and no job experience at any company before) and I decided to join "contests" held by freelancer.com's users. I've joined several of them already and I can ...
21
votes
4answers
5k views

How to explain to a client that their logo is incredibly poor

What is the best way to explain to a client that their logo is incredibly poor and amateurish when they seem to like it? They want to spend a fair bit of time and money developing new products,...
7
votes
4answers
37k views

How to ensure scalability of logo design?

How can I make my logo suitable for all purposes, from webpages to very large printed banners? I currently use use Photoshop.
1
vote
3answers
577 views

How to structure logos with different color combinations in Illustrator?

I'm sure this is a common problem, but I haven't found an efficient solution yet. I've created a 4 color logo and I want to create a few versions of it with different colors for use on different ...
3
votes
2answers
974 views

Can a co-founder/client claim ownership of designs if IP wasn't specifically signed over?

I have never done this before so bear with me. I am a Graphic Designer who started a business 3 years ago with a woman. We created and designed the whole 'program' together. Since the inception of ...
5
votes
4answers
13k views

How to isolate the text from a bitmap logo?

I have been given a logo from a client that they want me to 'extract' or 'cut' the text out of and use just the text with a transparent background to fit with the design ethos of their marketing. I'...
3
votes
1answer
5k views

Can I use the Google font 'Lato' for a logo design?

I am creating a logo and would like to use the Google Font 'Lato', can I use this font in my logo design or are there copyright/limitations I need to worry about? I can't find anything online other ...
0
votes
2answers
640 views

How do people get logos to look “drawn” like the first and third logo in the image I provided?

What is the best way and process someone does to go about making a logo like that? I have seen people draw a logo and then use “image trace” but is that what people typically do? If they don’t use “...
29
votes
4answers
3k views

Resources for learning logo design

What are some good instructional resources for learning logo design (books, sites)? How can I learn logo design more in depth? This question is not about: basic principles. books or sites like "...
31
votes
10answers
5k views

Logo design - Finding a good mix between the metaphor and legibility

I'm currently designing a logo for a friend's new business. I'm much more of a UI/UX designer than a logo designer (also a very bad drawer!), so I'm struggling. The company name is 'Corellia', it's a ...
15
votes
4answers
7k views

What's the difference between a logo and branding?

Are they the same thing? Or does branding = logo + colour palette + typeface? Edit: Just to highlight that I asked about 'branding' - which I definitely hear used to mean solely visual elements - ...
24
votes
1answer
3k views

How can I curve a design I made to make it perfectly match the curve of a circle?

I would like to make a logo that has two simplified branches of barley that mirror each other and curve to a perfectly circular shape, like the following from http://culination.co: I have tried to do ...
15
votes
2answers
633 views

Kerning Feedback

I'm currently looking at a new font for a logo and I'm having some issues with the kerning of our lettering. I've search the web for guidance on kerning, in particular when using double lowercase ...
15
votes
1answer
5k views

What if client doesn't like any logo design concept?

I'm in a process of creating Graphic Design contract. I've decided to provide each client with 3 logo concepts and 3 rounds of revision. Ideally, I would create 3 concepts and client will chose one, ...
18
votes
6answers
7k views

Should a logo always work in black and white?

It's often agreed that logos should always work in black and white... am I right in thinking that doesn't mean greyscale, and literally just means black and white i.e. positive and negative space? It ...
8
votes
4answers
836 views

Logo design: is this too simple or boring?

I'm currently designing a logo for a film production company, but I am struggling a bit and would be grateful some feedback. This is my progress so far: I've received some feedback from people on ...
5
votes
4answers
11k views

Is it inappropriate to ask for royalties on a logo design if the client decides to print the logo on products and sell them?

I am fairly new at graphic design and I have just finished creating a logo and marketing materials for a client. I only intended for the images to be used for marketing and advertising of their ...
9
votes
4answers
14k views

Different Logo Colors for Different Uses, Appropriate?

I am finalizing the last step of my logo redesign process. Is it ok not to have a regular color when presenting my logo? I am thinking about having a defined list of colors for different use cases ...
5
votes
2answers
515 views

Are new brand names/logos typically trademarked, and what are the most common reasons for doing so?

I've been doing some preliminary reading on trademark law, and I see that a trademark with the USPTO isn't necessary to defend the uniqueness of your new brand name or log in court. The USPTO gives ...
4
votes
4answers
392 views

Technically, what are the prime gotchas that could affect your logo further down the road, if it incorporates justified* fx & blend mode treatments?

Explanation (*Justified meaning they favorably add to the identity and aesthetics; i.e. we're assuming that they make perfect sense in a structural meaning.) I'm looking for technically specific ...
2
votes
2answers
13k views

How can I improve a poor quality scan/photo of an ink signature on paper?

I am trying to "transfer" my signature from paper to the computer. Here is the procedure I followed, yes you may laugh, I know it. My question is, is it possible instead of the hard lines I got to ...
1
vote
5answers
3k views

How to design 3D logos like this?

How and where - (in what application Photoshop, Corel or something else) can I make a 3D design that looks like the illustrations, for example? Images from Logopond.com Thanks in advance. Best ...
0
votes
3answers
378 views

Ideas how to create oldschool gold logo similar to Labyrinth

I need to create Labyrinth style logo, but with the text "Puzzled Pint" for the small event I'm hosting. It should be similar to this: Does anyone have any tutorial? Or even some advice? I extracted ...
8
votes
4answers
2k views

Name for style of text logo where two colours overlap imperfectly?

I've seen a bunch of these - often with similar colour palettes of red with blue/green/turquoise. There are two overlapping copies of the design in two solid colours, which are almost (but not quite) ...
5
votes
1answer
1k views

Is it legal to display third-party logos as part of “As featured in” on sites/printed ads without their consent?

Have seen more companies include logos of media outlets on their site/printed marketing material as part of the "As featured in" section. Is it legal to do this without the companies' consent (...
5
votes
2answers
264 views

Unable to draw logo with correct strokes and shadow

I am trying to design a logo for my company. However I have tried for 12 hours now making the design below, but I have huge problems getting what I want. I want the road to be crossing the other one ...
2
votes
1answer
456 views

Replicating s curve lines where gap between is exactly the same and top and bottom lines match replicated curved lines. (Illustrator)

I am trying to create a downward sloping curve for an 'R' and repeat it downwards while maintaining the same width and gap between the lines. So far I have only been able to get really close. When I ...
2
votes
3answers
2k views

Should a logo contain stock images?

My wife recently got a logo designed for her new business, by a professional branding company. It went through several stages of approval, getting the logo just right, however, when she went on to the ...