Skip to main content

Questions tagged [logo]

Questions about symbols or marks as used for corporate identification, identity, and branding.

Filter by
Sorted by
Tagged with
236 votes
4 answers
47k views

Is there a reason Hillary Clinton's logo has hidden notches?

This question is not political in the least! While looking at the SVG version of Hillary's logo found here, I noticed there were notches in the two vertical bars of the H. The arrow crossbar covers ...
I. J. Kennedy's user avatar
126 votes
9 answers
21k views

Why do some logos look dated? How does design age?

What makes a design look old? How subjective is this? Who decides? Look at this Bell logo: It's from 1969. And boy, does it look that way. It's simple and minimal, but.. it looks old. Take a look ...
maligree's user avatar
  • 1,369
53 votes
9 answers
12k views

Selling a logo to a business who did not ask for one

One of my projects in college was to recreate a logo for a local business. The professor picked the business and I do not believe the business owners know about it. Since my logo has won several ...
Ann's user avatar
  • 521
51 votes
8 answers
18k views

Designing around an awful logo

I'm looking for some opinions on how to approach an interesting problem I've encounted. I dabble in UX/graphic design, specifically for the web. Mostly static sites. I do this all on my own time as ...
Doug Stephen's user avatar
46 votes
5 answers
13k views

Aligning letters "Wrong" appears more "Right"

I'm currently working on a logo for a client. Here is the work in progress. It seems obvious to me that the S should align with the line above. I feel that the best way of aligning it however is to ...
bestfriendsforever's user avatar
44 votes
8 answers
19k views

How to explain to a client the font in their logo is not to be used for anything else

I have delivered an identity for a client. We are using one font in the logo and another complete family (Axiforma) for the actual body text, headlines, etc. The one in the logo is specifically ...
Lucian's user avatar
  • 29.4k
39 votes
7 answers
9k views

If a logo implies movement, should that movement be mirrored to match the movement of a vehicle it's placed on?

I've designed a nice logo for a company's charity food-drive campaign that incorporates a tilt and some speed lines to imply forward (rightward) movement. I matched the tilt of the art to the italic ...
ASKrahn's user avatar
  • 583
38 votes
7 answers
25k views

What methods can I use to create balance and consistency between a group of differing logos?

A regular challenge that I face is balancing two (or more) logos. Whether they need to be equal or one needs to be given priority. Some logos however might be squares, others rectangles, circles, etc.....
Ryan's user avatar
  • 23k
38 votes
6 answers
128k views

Preserving font type in illustrator SVG file

Hi I am new to illustrator and created an image that uses "Skia-Regular" font. But when I save that image in .svg format, it changes the font type. And when I open the .svg format file in browser the ...
Rizwan606's user avatar
  • 483
36 votes
4 answers
9k views

What causes the effect in the Sonos logo?

Below is the new Sonos logo. When you scroll up and down with the image on screen, it looks like sound waves are pulsing outward. What causes this effect to occur?
erdekhayser's user avatar
35 votes
11 answers
7k views

Critique: Tritium software logo design

I am looking for a review for a logo that is going to be shipped with a project of mine. I wanted to keep it simple and clean, with a high level of appeal so that no one will really dislike the ...
syb0rg's user avatar
  • 546
34 votes
4 answers
4k views

What technical/objective qualities do good logos have?

What objective (that is, not aesthetic) qualities should (almost) every logo have, that should you take into account when designing a logo or ask for when hiring someone to create a logo for you and ...
Nir's user avatar
  • 1,016
31 votes
8 answers
7k views

Why do these angles look weird in my logo?

The angles on top of the roof are looking weird. It should portray an abstract house. Can anyone tell me how I can fix this problem? It should be geometrically correct. Click for full resolution
Chomker23's user avatar
  • 313
31 votes
10 answers
5k views

Logo design - Finding a good mix between the metaphor and legibility

I'm currently designing a logo for a friend's new business. I'm much more of a UI/UX designer than a logo designer (also a very bad drawer!), so I'm struggling. The company name is 'Corellia', it's a ...
Pierre Burton's user avatar
31 votes
4 answers
3k views

Resources for learning logo design

What are some good instructional resources for learning logo design (books, sites)? How can I learn logo design more in depth? This question is not about: basic principles. books or sites like "...
29 votes
8 answers
13k views

Client buys logo but wants to buy other concepts too

I have a client that hired me to design a logo for them. By our contract I supplied them 3 concepts from which they chose one. After all was said and done the client asked to buy the other 2 concepts ...
Paytogo's user avatar
  • 405
27 votes
4 answers
9k views

What exactly makes this logo a design failure such that viewers cannot decipher the company's name?

In a featured Stack Overflow Meta question, there was a logo of a company, which looks like this: (The logo might be copyrighted. It is posted here for discussion purposes only.) I failed to ...
Thomas Weller's user avatar
27 votes
9 answers
14k views

How to answer the ever-present 'make the logo bigger'?

Just like most of us, I regularly face the client desire to 'make the logo bigger'. Especially in web designs, clients want to inflate their logos to ridiculous sizes. How do I effectively counter ...
Vincent's user avatar
  • 25.3k
26 votes
7 answers
10k views

$300 Logo Redesign as "Trial" Project for Possible Full-time Position

I’ve been freelancing for around seven years now, but I’m not sure how to handle this situation. I have a startup interested in me for an interface design position, but they want to do a trial project ...
Andrew's user avatar
  • 377
25 votes
10 answers
8k views

How can I make this logo look more obviously like an icing bag and a crown?

For my brand identity class, I had to do a logo for a local bakery. The first one is what I started with. The bottom is where I am now The problem I'm having: I need to show lines or shapes ...
Briana Smith's user avatar
25 votes
3 answers
15k views

How to make a logo where a letter is made of particles of varying sizes?

How can I make a logo in Adobe Illustrator like the AntiParticle logo below, from http://www.graphicdesigninspiration.net/2012/08/15/70-awesome-logo-designs-for-your-inspiration/? It is a large ...
Sumann's user avatar
  • 1,027
25 votes
2 answers
4k views

Can I stylize the trademark symbol to match logo design?

I need to know if the trademark (™) symbol has to remain fairly generic in styling, or can it by made to match the style of a logo?
Argent Branding's user avatar
24 votes
1 answer
3k views

How can I curve a design I made to make it perfectly match the curve of a circle?

I would like to make a logo that has two simplified branches of barley that mirror each other and curve to a perfectly circular shape, like the following from http://culination.co: I have tried to do ...
b_d_m_p's user avatar
  • 343
23 votes
7 answers
7k views

Is it normal practice to screen share with a client?

I have a client who has asked if it's possible to screen share so that he can watch/dictate changes in real time. The issue is, I've already made several requested revisions per his direction. ...
DesignerLady's user avatar
23 votes
10 answers
5k views

How can I design a simple logo without any prior skill in graphic design?

I want to create a simple logo, but I have no skills or experience in graphic design. Although I'm familiar with GIMP, I'm not sure how to get started. A text-logo would suffice, but it should be ...
Mnementh's user avatar
  • 797
23 votes
6 answers
13k views

What is the 'John Doe' of company names and logos?

I need to communicate a instruction about a technique converting a company name into a logo. I don't want to show real world examples. Because it needs to be obvious that the person following the ...
allcaps's user avatar
  • 1,815
23 votes
4 answers
5k views

How does Yoga Perdana colorize his illustrations?

If you haven't heard of him or seen any of his work, Yoga Perdana is a digital artist who, in my opinion, creates some really awesome illustrations with a very soft feel to them. I believe I ...
10000RubyPools's user avatar
22 votes
4 answers
21k views

Logo Pack - What should I include?

What files should i put in a logo pack to give to clients? Should I put small, medium and large version of my logo as well as the vector file.
MonkeyTail's user avatar
21 votes
4 answers
7k views

How to explain to a client that their logo is incredibly poor

What is the best way to explain to a client that their logo is incredibly poor and amateurish when they seem to like it? They want to spend a fair bit of time and money developing new products,...
slaterio's user avatar
  • 723
20 votes
3 answers
5k views

Client wants font as logo

I wrote the business name of my client's using a font for a design I created. The client wants me to send him "that" - the name of his business in "that type of fancy/cool" font - as a logo to him. In ...
Javi Pagan's user avatar
19 votes
5 answers
3k views

Do my potential customers need to understand the "meaning" of a logo, or just recognize it?

I'm trying to come up with a logo for a web devlopment freelance company called Two-Bit Studios. The logo concept that I came up with involves a 1 and 0 combined to make a lowercase 'b'. To me as a ...
Dasveloper's user avatar
19 votes
2 answers
4k views

How does the income of your target audience matter for logo design?

I see this question being asked in logo and branding discovery phases. Anyone want to weigh in as to why this is?
Juan Ignacio's user avatar
18 votes
8 answers
15k views

How to ensure international logo can be ethnically neutral enough so it won’t be offensive?

We are launching an initiative in the field of informatics for which I asked for a logo. Our graphic designer took care of it and indeed showed me a very nice logo, where a man with a hammer in one ...
Rick Park's user avatar
  • 307
17 votes
6 answers
5k views

How would you rate this logo-concept for a fiber optic Internet company and how can I improve it?

Above is the concept behind the logo. And below is the description of what company does. Plus in the description I am keeping the icon left align to enforce movement towards the right a bit more. ...
Simaar's user avatar
  • 664
17 votes
6 answers
13k views

Should a logo always work in black and white?

It's often agreed that logos should always work in black and white... am I right in thinking that doesn't mean greyscale, and literally just means black and white i.e. positive and negative space? It ...
user avatar
17 votes
3 answers
9k views

What is a logo called when it consists of a symbol, title and slogan?

Do logos that are constructed using a symbol, title and slogan have a specific name?
Usman Ali's user avatar
  • 281
17 votes
2 answers
6k views

Are you allowed to use a warning sign as a logo or is this copyrighted?

I came across a website that uses the laser warning sign: Is it even allowed to use such signs as a logo, or are these copyrighted somewhere?
2hTu2's user avatar
  • 331
16 votes
5 answers
8k views

Critique - Logo design for a beer brewery

I have made a logo design for a beer brewing company, Ræit Background for the name The name is based on the background of my surname, Reiten, and stems from the Norwegian word "Reit", ...
John's user avatar
  • 382
16 votes
10 answers
8k views

Which should be designed first: logo or website?

I am about to ask someone to create a website design for me but I am not sure if the website should drive the logo design or the logo drive the website design. Should I have a logo design first or ...
Fabio Milheiro's user avatar
16 votes
3 answers
9k views

Why use a white circle/spot in eye icons/logos?

What is the reason behind using a white circle/spot in eye icon/logo in terms of visual or graphic design? Is there any specific meaning?
Altaf's user avatar
  • 179
16 votes
4 answers
6k views

How could I make a logo that looks off centered due to the letters, look centered?

so I have my "brand" logo here, in a square, it looks perfectly fine, or at least pretty fine. But, if I put it into a circle, it looks very off-center due to the U having a sharp edge, and ...
UHDbits's user avatar
  • 177
16 votes
4 answers
6k views

Is there a word for when a logo uses an image for one or more of its letters?

There's a million examples of this, but the one that comes to mind is "smoke shop" with images of pipes in place of the "S"s, like this: Is there a word for this? (It's not a rebus!) I often see it ...
Richard Maneuv's user avatar
16 votes
4 answers
7k views

What's the difference between a logo and branding?

Are they the same thing? Or does branding = logo + colour palette + typeface? Edit: Just to highlight that I asked about 'branding' - which I definitely hear used to mean solely visual elements - ...
e100's user avatar
  • 9,802
16 votes
2 answers
797 views

Kerning Feedback

I'm currently looking at a new font for a logo and I'm having some issues with the kerning of our lettering. I've search the web for guidance on kerning, in particular when using double lowercase ...
bbacarat's user avatar
  • 353
15 votes
6 answers
28k views

Is it acceptable to change colors on a logo to make it fit a website's theme?

I have a few payment brand images that need to go in the footer of a website, the footer is very dark grey, to the point where making the logos grey-scale wouldn't be much of a good idea, especially ...
fwr nr's user avatar
  • 253
15 votes
9 answers
6k views

Should I ask for payment for my logo and website design when I delivered them late?

I have designed a logo and a website for a company. Because I took a little longer than usual (3 weeks), they are talking about hiring someone else. I delivered the designs, (10 Logo Designs with at ...
Robot Boy's user avatar
  • 257
15 votes
7 answers
4k views

Critique: Does this logo portray a web-based control for a media player?

I've been working on an application that works as a remote control for a media player, over the web. The remote itself is an application that runs in your web browser, on your phone or on your tablet ...
Steffan Donal's user avatar
15 votes
2 answers
5k views

Why are ambigrams practically non-existent as company image?

The ambigrams have great visual appearance, some are very interesting, others not so much and of course not all would be good as corporate image. There are with the same reading when rotating 180º ...
user avatar
15 votes
1 answer
6k views

What if client doesn't like any logo design concept?

I'm in a process of creating Graphic Design contract. I've decided to provide each client with 3 logo concepts and 3 rounds of revision. Ideally, I would create 3 concepts and client will chose one, ...
Rachel's user avatar
  • 351
15 votes
5 answers
8k views

Why are circles used to draw a logo?

Recently, I started taking interest in logo designs and started replicating some famous logos. Soon, I came across this article about twitter's new logo, released somewhere in june '12 . On this ...
zhirzh's user avatar
  • 269

1
2 3 4 5
24