Questions tagged [marketing]
The marketing tag has no usage guidance.
44
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What may be some effective dynamic qr code generators for digital or printing projects?
What may be some effective dynamic QR code generators for digital or printing projects? I learned there may be two types of QR codes: static or dynamic to help understand the audience that is viewing ...
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7
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2
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2k
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Should a small business change their logo after 15 years in business?
I am currently in the process of handing over my business that is a Waxing spa located in Portland, Oregon to my 18 year old daughter.
However, she has decided that our logo needs to change, for the ...
- 71
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2
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102
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Is my workload too big?
I work as the only designer in a marketing agency.
A lot of the time I have a day to produce a whole packaging design, another day to produce a suite of social assets and a couple of infographics, ...
- 11
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2
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264
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Why are these types of Graphics so popular among big corporations?
I am not an artist, just a simple engineer. I noticed in the recent years, some big corporations such as Facebook, Google, Microsoft, use these type of design for characters:
just to name a few.
Why ...
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1
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149
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Honest feedback on my company's logo?
Can I get some honest feedback about this logo? It's for an ISO (Independent Sales Organization – a third party payment processing company that is authorized to handle merchant accounts for businesses)...
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Watermark suggestions for portfolio work
I’m open to either mobile or desktop applications, I’d like to start water marking my work and making illustrated marketing photos for advertisements.
I've tried a bunch of free apps but I’d like one ...
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2
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800
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Is overtime as a designer in a small agency really necessary?
Overtime => I mean working extra hours for your employer apart from your official work hours.
Suppose, you're working in a startup marketing agency in India and your job is graphic design. You are ...
- 4,113
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1
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1k
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What are the differences between gloss, matte and silk paper?
I've decided to print my flyers with a thickness of 250 gsm for a luxurious feel, but can't decide what type of paper to go with. I'm leaning towards gloss paper, both to increase the luxuriousness ...
- 864
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6
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9k
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Do I need to tell people that my flyer is double-sided?
I'm designing a flyer to be targeted to as broad a demographic as possible. I'm making it double-sided to increase the amount of information that it can contain (the font size of the text will be ...
- 864
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2
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188
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Which of these 2 designs convey the message better?
Let me explain what I mean by better.
There are 2 designs (rough unfinished work). First one has only search icon made by characters. Second has some creativity and a search icon (and a feel of ...
- 4,113
2
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2
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91
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Rebranding announcement timing
I've been searching all over the web about the Rebranding Announcement strategy and was not able to get to a solid conclusion about whether or not to make the Rebranding announcement before the ...
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6k
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Why is the design of haulage companies so “special”?
Background
Passing one of Germany’s largest cargo stations on a daily basis, I noticed that the design of lorries is quite different from most regular design.
To be frank, it usually strikes me as ...
- 14.7k
1
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1
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What is the best practice of B2B email dimension?
The ideal width of marketing emails is 600px, does it also apply to enterprise product emails? or it can be responsive without any max width limit?
Lin Yenling
1
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1
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80
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How can I create engaging visual content when selling a virtual product?
This question might have more to do with branding or marketing, but I think a lot of graphic designers are confronted to it everyday so I'll ask it anyways. Please leave a comment if you believe it ...
- 1,014
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169
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Designing creatives with complex sale mechanics
I'm Designing a set of creatives for sale campaigns (e.g. black Friday) for a fashion e-commerce. These would be in mostly landscape dimensions, but there are also smaller placements.
Compared usual ...
- 252
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190
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How can I use data to drive my decisions as a commercial artist working for a client?
There are many outlets available to designers to acquire data and drive design decisions.
With the rise of AI in the realm of marketing automation and analysis how can individual designers make use ...
- 23.1k
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1
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104
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How can I use data to drive my design decisions as an artistic designer?
There are many outlets available to designers to acquire data and drive design decisions.
With the rise of AI in the realm of marketing automation and analysis how can individual designers make use ...
- 23.1k
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598
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Types of artwork to include in portfolio? [duplicate]
I am currently employed as a Graphic designer in an IT company and want to switch to a company that is more focused on brand or design.
I plan to make a new portfolio. What types of work are ...
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5
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751
views
The graphic design theory behind the landing page
Today most of the landing pages are using common pattern like following
Navigation bar section
Full width section with scrolling images
Three small sections with feature images
Contact details
Is ...
- 181
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2
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114
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Is it important for a catalog cover to be left with little copy?
In catalog design the cover often has little information. A photo, company name, maybe a website, and a header possibly with subheader seems to be fairly common.
For an example here's a Ford Fiesta ...
- 23.1k
5
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2
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202
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Is there a thing such as "too good" of a design?
Ok, so I just ran into this idea.
Right now I am designing materials asking for donations for a charity association dealing with child hunger/starvation and lack of education from underdeveloped ...
- 4,945
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5
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1k
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Is it appropriate to use lower quality design to make a product look cheap?
In an article I was reading it has this picture:
It claims and rightfully so that one looks cheaper than the other. However the explanation says,
My old direct-mail client was correct in his ...
- 23.1k
5
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1
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1k
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Is it legal to display third-party logos as part of "As featured in" on sites/printed ads without their consent?
Have seen more companies include logos of media outlets on their site/printed marketing material as part of the "As featured in" section.
Is it legal to do this without the companies' consent (...
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382
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Are teaser advertisements for main ad campaigns effective?
So we've created a cinema ad for our energy comparison website which is pretty funny and cute an whatsoever… Now the client asked me to create a "funny and creative cinema-style announcement on our ...
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4
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430
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"Most popular package" pricing design
This seemed like the best place to ask this question since it's design related but I'm sorta more interested in the reasons behind this trend and any A/B testing that may have been done.
The trend ...
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9
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36k
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As a graphic designer, should I use my personal name or create a business name/branding?
For a designer who begins doing freelance or start (or renaming) his/her own business, there's usually that critical decision that must be made:
Should I use my own name or have a business name for ...
- 13.7k
23
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5
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3k
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How do you charge for extra non-design related services?
I find it very difficult to charge clients for "extras." In my particular case this is usually consulting and copy writing. Clients expect my input and often leave me with little to nothing to work ...
- 23.1k
2
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4
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1k
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How much text should I use for an ad image?
I'm new at marketing and design and I could really use some tips.
What is the appropriate amount of text in an Ad image? I'm trying to figure out whether less text is better than more text.
Here is ...
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1
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1
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1k
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What are the options for digital magazine publishing?
I work for a company and we produce a 60 page magazine. We do a print version but are trying to figure out the best, most cost-effective way to create and publish a digital version. Also keeping in ...
- 135
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151
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Critique: How to display competitors options alongside your own without confusion? [closed]
I am designing a flyer and need to compare competitors against the product the flyer is promoting. There are three options, the product and the 2 competitors.
I will have my product in in the middle ...
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2
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23k
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Web & Graphic Design Measurable goals
I am in need of some measurable goals, they have to be measurable by an amount or number. I am a web and graphic designer in a marketing department and I am the only designer. Need to come up with ...
- 551
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1
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1k
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Number of data points on an infographic
Is there an "ideal" number of data points on an infographic to maximise the impact and readability of the graphic?
I see some where there is too much text / text is so small or there are just so many ...
- 143
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2
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3k
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Using real products when creating fake mockups
When creating mockups for marketing material, what is the legality of using real products to demonstrate the use of your application?
Examples for any given application:
Google chrome with a website ...
- 275
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2
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238
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Critique: music and graphics company logo
This is the logo I designed for my Music and Graphics Productions Company, http://www.psychoproductions.net. Can you please review, and provide feedback. Is this logo well branded for the type of ...
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7
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2k
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How to balance dignity with a calculated risk of offensiveness / tastelessness?
When designing an advertisement campaign how should one balance dignity and respect for offensiveness?
Nobody remembers the latest ad for McDonald's or Foldger's but I can tell you all about the "...
- 23.1k
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8
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15k
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How should a designer communicate price is negotiable to a client?
While in the stages of a bid, quote, or proposal I was curious how should a designer communicate "price is negotiable" in a professional manner instead of stating the simple fact. I know it's ...
- 18.3k
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178
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Resources for metrics about brands
I love the site Emblemetric but I've read everything on there since it's not updated so often. Where can I find other resources dedicated to metrics and analyzing logo trends?
- 8,471
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2
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505
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Is providing only minimal contact details bad for freelance designers?
If a freelance designer is re-branding, is it bad to use a minimalist approach to providing contact detail - email, phone etc?
Example:
I hardly ever do phone calls unless it's for a conference and ...
- 18.3k
5
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1
answer
20k
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How to make an email flyer
I have a client and he's been wanting me to create an e-flyer for him. When I first read it, I wasn't paying much attention to the details so I ended up thinking he just wanted a flyer for printing. ...
- 617
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1
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186
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Whats a good way to find a good designer? [closed]
I'm running a company that needs design work from time to time. Things like business cards, web design, marketing materials, etc. We probably have about 20 hours a month of design work on average.
...
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4
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5k
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What is the best way to roll out new branding?
If a company has been in business for some time they generally have a stockpile of branded materials in addition to online content.
How should the company handle utilizing a new brand design or ...
- 208k
5
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1
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672
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What should a designer consider when deciding on the print size of promotional materials?
When it comes to creating printed promotional materials such as leaflets, brochures and any other print design medium, what should the person deciding on the size consider, and why?
The few ...
- 8,319
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2
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1k
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What type of information should a logo display, or what makes a great logo?
For example, for a tech company, should one be able to look at a logo and immediately see 'tech company', or whatever niche that company may provide\service? Also, is the color scheme important as ...
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Do marketing, English and communications programs teach graphic design?
I frequently see job postings for various marketing positions that specify marketing, English or communications as the degree but a skillset that includes Adobe Creative Suite, HTML, Wordpress/CMS and ...
- 23.1k