Questions tagged [marketing]

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21
votes
6answers
6k views

Why is the design of haulage companies so “special”?

Background Passing one of Germany’s largest cargo stations on a daily basis, I noticed that the design of lorries is quite different from most regular design. To be frank, it usually strikes me as ...
1
vote
1answer
28 views

What is the best practice of B2B email dimension?

The ideal width of marketing emails is 600px, does it also apply to enterprise product emails? or it can be responsive without any max width limit?
1
vote
1answer
39 views

How can I create engaging visual content when selling a virtual product?

This question might have more to do with branding or marketing, but I think a lot of graphic designers are confronted to it everyday so I'll ask it anyways. Please leave a comment if you believe it ...
3
votes
1answer
143 views

Designing creatives with complex sale mechanics

I'm Designing a set of creatives for sale campaigns (e.g. black Friday) for a fashion e-commerce. These would be in mostly landscape dimensions, but there are also smaller placements. Compared usual ...
6
votes
2answers
180 views

How can I use data to drive my decisions as a commercial artist working for a client?

There are many outlets available to designers to acquire data and drive design decisions. With the rise of AI in the realm of marketing automation and analysis how can individual designers make use ...
5
votes
1answer
86 views

How can I use data to drive my design decisions as an artistic designer?

There are many outlets available to designers to acquire data and drive design decisions. With the rise of AI in the realm of marketing automation and analysis how can individual designers make use ...
1
vote
0answers
42 views

Should a logo be design for a brands consumer specifically, Or for wider society? [closed]

From what I understand, an identity—whether that be a mark, logotype or experience—should characterize the business or organisation brand that it is part of. How targeted should the aesthetic be? Is ...
0
votes
3answers
454 views

Types of artwork to include in portfolio? [duplicate]

I am currently employed as a Graphic designer in an IT company and want to switch to a company that is more focused on brand or design. I plan to make a new portfolio. What types of work are ...
7
votes
5answers
641 views

The graphic design theory behind the landing page

Today most of the landing pages are using common pattern like following Navigation bar section Full width section with scrolling images Three small sections with feature images Contact details Is ...
4
votes
2answers
94 views

Is it important for a catalog cover to be left with little copy?

In catalog design the cover often has little information. A photo, company name, maybe a website, and a header possibly with subheader seems to be fairly common. For an example here's a Ford Fiesta ...
5
votes
2answers
184 views

Is there a thing such as “too good” of a design?

Ok, so I just ran into this idea. Right now I am designing materials asking for donations for a charity association dealing with child hunger/starvation and lack of education from underdeveloped ...
18
votes
5answers
1k views

Is it appropriate to use lower quality design to make a product look cheap?

In an article I was reading it has this picture: It claims and rightfully so that one looks cheaper than the other. However the explanation says, My old direct-mail client was correct in his ...
5
votes
1answer
1k views

Is it legal to display third-party logos as part of “As featured in” on sites/printed ads without their consent?

Have seen more companies include logos of media outlets on their site/printed marketing material as part of the "As featured in" section. Is it legal to do this without the companies' consent (...
3
votes
1answer
346 views

Are teaser advertisements for main ad campaigns effective?

So we've created a cinema ad for our energy comparison website which is pretty funny and cute an whatsoever… Now the client asked me to create a "funny and creative cinema-style announcement on our ...
3
votes
4answers
378 views

“Most popular package” pricing design

This seemed like the best place to ask this question since it's design related but I'm sorta more interested in the reasons behind this trend and any A/B testing that may have been done. The trend ...
13
votes
9answers
26k views

As a graphic designer, should I use my personal name or create a business name/branding?

For a designer who begins doing freelance or start (or renaming) his/her own business, there's usually that critical decision that must be made: Should I use my own name or have a business name for ...
25
votes
5answers
2k views

How do you charge for extra non-design related services?

I find it very difficult to charge clients for "extras." In my particular case this is usually consulting and copy writing. Clients expect my input and often leave me with little to nothing to work ...
2
votes
4answers
1k views

How much text should I use for an ad image?

I'm new at marketing and design and I could really use some tips. What is the appropriate amount of text in an Ad image? I'm trying to figure out whether less text is better than more text. Here is ...
1
vote
1answer
1k views

What are the options for digital magazine publishing?

I work for a company and we produce a 60 page magazine. We do a print version but are trying to figure out the best, most cost-effective way to create and publish a digital version. Also keeping in ...
1
vote
1answer
142 views

Critique: How to display competitors options alongside your own without confusion? [closed]

I am designing a flyer and need to compare competitors against the product the flyer is promoting. There are three options, the product and the 2 competitors. I will have my product in in the middle ...
1
vote
2answers
18k views

Web & Graphic Design Measurable goals

I am in need of some measurable goals, they have to be measurable by an amount or number. I am a web and graphic designer in a marketing department and I am the only designer. Need to come up with ...
0
votes
1answer
815 views

Number of data points on an infographic

Is there an "ideal" number of data points on an infographic to maximise the impact and readability of the graphic? I see some where there is too much text / text is so small or there are just so many ...
7
votes
2answers
2k views

Using real products when creating fake mockups

When creating mockups for marketing material, what is the legality of using real products to demonstrate the use of your application? Examples for any given application: Google chrome with a website ...
4
votes
2answers
209 views

Critique: music and graphics company logo

This is the logo I designed for my Music and Graphics Productions Company, http://www.psychoproductions.net. Can you please review, and provide feedback. Is this logo well branded for the type of ...
13
votes
7answers
2k views

How to balance dignity with a calculated risk of offensiveness / tastelessness?

When designing an advertisement campaign how should one balance dignity and respect for offensiveness? Nobody remembers the latest ad for McDonald's or Foldger's but I can tell you all about the "...
12
votes
8answers
11k views

How should a designer communicate price is negotiable to a client?

While in the stages of a bid, quote, or proposal I was curious how should a designer communicate "price is negotiable" in a professional manner instead of stating the simple fact. I know it's ...
7
votes
2answers
166 views

Resources for metrics about brands

I love the site Emblemetric but I've read everything on there since it's not updated so often. Where can I find other resources dedicated to metrics and analyzing logo trends?
4
votes
2answers
448 views

Is providing only minimal contact details bad for freelance designers?

If a freelance designer is re-branding, is it bad to use a minimalist approach to providing contact detail - email, phone etc? Example: I hardly ever do phone calls unless it's for a conference and ...
5
votes
1answer
19k views

How to make an email flyer

I have a client and he's been wanting me to create an e-flyer for him. When I first read it, I wasn't paying much attention to the details so I ended up thinking he just wanted a flyer for printing. ...
2
votes
1answer
181 views

Whats a good way to find a good designer? [closed]

I'm running a company that needs design work from time to time. Things like business cards, web design, marketing materials, etc. We probably have about 20 hours a month of design work on average. ...
12
votes
4answers
5k views

What is the best way to roll out new branding?

If a company has been in business for some time they generally have a stockpile of branded materials in addition to online content. How should the company handle utilizing a new brand design or ...
5
votes
1answer
646 views

What should a designer consider when deciding on the print size of promotional materials?

When it comes to creating printed promotional materials such as leaflets, brochures and any other print design medium, what should the person deciding on the size consider, and why? The few ...
6
votes
2answers
1k views

What type of information should a logo display, or what makes a great logo?

For example, for a tech company, should one be able to look at a logo and immediately see 'tech company', or whatever niche that company may provide\service? Also, is the color scheme important as ...
6
votes
4answers
450 views

Do marketing, English and communications programs teach graphic design?

I frequently see job postings for various marketing positions that specify marketing, English or communications as the degree but a skillset that includes Adobe Creative Suite, HTML, Wordpress/CMS and ...