In a featured [Stack Overflow Meta question](https://meta.stackoverflow.com/questions/412334/self-promotion-in-images), there was a logo of a company, which looks like this:

[![Company logo][1]][1]

<sub>(The logo might be copyrighted. It is posted here for discussion purposes only.)</sub>


I failed to recognize the company name, which is 

>! dahua  (Zhejiang Dahua Technology Co., Ltd.)

One of the highly upvoted comments was

> Follow-up question: Is it still self-promotion if most users cannot decipher the company name? ;)

Why exactly is it so hard to decipher the company name here? Which design principles were missed? Which design principles work towards a different interpretation, specifically "alhua"?

  [1]: https://i.sstatic.net/oWYjN.png