When you want to make your work "free and available" to anyone online you should mention how it is free. It is not a term of use nor a copyright. It is simply "access to knowledge".
You have 6 licenses in Creative Commons and all are related to any work not only software. You can choose how to make your work available in specific way. And there is an online tool to help you choose the license that you want: http://creativecommons.org/choose/
- Attribution 4.0 International (CC BY 4.0)
- Attribution-NoDerivatives 4.0 International (CC BY-ND 4.0)
- Attribution-ShareAlike 4.0 International (CC BY-SA 4.0)
- Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)
- Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0)
- Attribution-NonCommercial 4.0 International (CC BY-NC 4.0)
Creative Commons Licences are also available in many countries, adapted to their internal law. But as CC team mentioned, it will be one international license starting from version 4.0
After you choose the license you want, you may copy and paste the code generated by the chooser into your website.