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38 votes
Accepted

Is it okay to fade a human face just to create some space to place important content over it?

When advertising, especially something which involves the human condition such as medical care, you want the viewer to be engaged and connected as much as possible. Human faces tend to soften ...
Scott's user avatar
  • 210k
19 votes

Will it hurt my career to work as a graphic designer in a startup for beauty and skin care?

Graphic designers work in all shapes and sizes of companies selling all types of product and services. There's no field which is not suited for a graphic designer if the company markets anything to ...
Scott's user avatar
  • 210k
16 votes

Do I need to tell people that my flyer is double-sided?

Consider folding your paper to create a brochure. image source (public domain) When your single sheet of paper is folded into a brochure, it is clear that there is more information inside it and on ...
Stephen Ostermiller's user avatar
15 votes

Do I need to tell people that my flyer is double-sided?

No, you don't. I believe that once you see a flyer in your hand, in your mailbox, under the door, etc, the general reaction is to at least flip it over and see if there's anything else on the back. ...
Lucian's user avatar
  • 29.4k
11 votes
Accepted

Do I need to tell people that my flyer is double-sided?

People will naturally try flipping it over if they feel that they are looking at an incomplete part of a larger whole. Ideally, you'd like to take advantage of that -- you want the user to flip the ...
Woodrow Barlow's user avatar
8 votes

Will it hurt my career to work as a graphic designer in a startup for beauty and skin care?

The good news is your question is almost bizarre: Yes, beauty and fashion is - of course - one of the major and most lucrative fields of Graphic Design. For example ... of the many well-known ...
Fattie's user avatar
  • 229
8 votes

Do I need to tell people that my flyer is double-sided?

Part of your design should be based on how the brochure/flyer is presented. Will it be hanging on a wall? If so, it's not going to work well if double-sided. If the flyer is in a stack on a surface, ...
fred_dot_u's user avatar
  • 2,817
7 votes

How do you decide line break and length of sentence in a creative or ad?

All this is somewhat subjective, but my experience has lead me to a few basic, general, guidelines I follow. However, each design is unique. While I try and adhere to these as much as possible, I don'...
Scott's user avatar
  • 210k
6 votes

Will it hurt my career to work as a graphic designer in a startup for beauty and skin care?

Probably not going to hurt you, skin care is just like any other field and you can build a relevant portfolio taking this job. Time will tell if this job helps your career or not. Also, ask yourself ...
Lucian's user avatar
  • 29.4k
4 votes
Accepted

What font is used in Sprite's ads & promos? (not logo)

Verlag Black Italic by Hoefler & Co.
AAGD's user avatar
  • 3,074
4 votes

How do magazines and newspapers allocate ad space to perfectly fill each issue?

Newspapers and magazines both require advertising space to be booked ahead of time to allow them to plan the layout of the adds. Sometimes only a day or two in the case of a daily newspaper, but more ...
Westside's user avatar
  • 9,533
4 votes
Accepted

How to display better a product on a outdoor photo, without making it look childish and unrealistic?

I would suggest using a different treatment (medium) for the old and the new. The photograph seems appropriate for the product because it gives a detailed representation of what's being advertised and ...
curious's user avatar
  • 8,481
4 votes
Accepted

Can this rough design show the required message?

That looks like a good use of negative space to convey your message. Things to look out for: make sure the "7" shape doesn't look like it's a different font from the other numbers. keep it simple, ...
Luciano's user avatar
  • 8,160
4 votes
Accepted

Is overtime as a designer in a small agency really necessary?

Be aware... in the US, unless you are a salaried employee the law requires overtime be paid. Employees which are salaried often receive higher salaries with the understanding that they "work ...
Scott's user avatar
  • 210k
3 votes

Do I need to tell people that my flyer is double-sided?

My best answer.... possibly. :) For most sales-oriented pieces, such as a flyer, one would use the content to promote discovery. There are subtle things within a design that can be done to try and ...
Scott's user avatar
  • 210k
3 votes
Accepted

What are basic differences between these phrases for a graphic designer in graphic design?

In general -- Design = A plan for an artistic endeavor. Could be environmental, architectural, informational, etc. Graphic = An image. Without the "s" these would naturally refer more to ...
Scott's user avatar
  • 210k
3 votes
Accepted

How do you decide line break and length of sentence in a creative or ad?

Don't think just about visual design when it comes to text. This is language you are working with, not shapes and colors. Every team and project should have a writer or editor who can make decisions ...
user8356's user avatar
  • 1,074
2 votes
Accepted

Do commercial artists have any legal obligation to avoid predatory design practices?

The answer is: It depends. Remember, we are in the marketing business. We can sell luxurious cars in Dubai only with golden rectangles and lead pipes with naked women exposing their breast. WE can, ...
SZCZERZO KŁY's user avatar
2 votes

How do I create a good design style that the client is looking for?

Good Communication with the client Understanding marketing psychology Experience
Scott's user avatar
  • 210k
2 votes
Accepted

How Do I Create Presentation Decks for Ad Designs? (Plus Another Question)

As mentioned in the above comment, this question is a bit too broad for GDSE, but I'll let you have a couple of pointers before it gets closed... Answer 1 : Selecting the the best option is part of ...
Westside's user avatar
  • 9,533
2 votes

Is it okay to fade a human face just to create some space to place important content over it?

Yes and No! => when it comes to branding all thing you should keep in mind and keep focused is = Brand name ; logo and what it clearly does or for what it is made (purpose) . and to achieve this you ...
Mr.Online's user avatar
  • 2,043
2 votes

Slideshow with embedded links

I think you can't do that with a gif format. Idk where you will apply it, but the best approach would be code it. You could use bootstrap ccarousel, that's basically a slideshow and you can put links ...
mnponte's user avatar
  • 56
2 votes
Accepted

Are these designs just images and not relating with the product any way?

Though I have some of the same trepidations about this question's fitness for our GD.SE as others, I will hazard answering. As with @Scott in comments, for me it's been a long time since I was in an ...
GerardFalla's user avatar
  • 9,636
2 votes

How to display better a product on a outdoor photo, without making it look childish and unrealistic?

I am only seeking to help you create an advertisement which will gain sales...... Nothing you do is going to make this concept work. A ECG machine has nothing to do with any national monument, any &...
Scott's user avatar
  • 210k
2 votes

How to display better a product on a outdoor photo, without making it look childish and unrealistic?

I would split the ad itself in two. Pick whatever monument - What you have (if well-known and high recognition) is fine. The concept you want to push is "Then & Now." Then: On the left side ...
Stan's user avatar
  • 5,071
2 votes

Are these concepts okay to show the use of an air purifier?

The use of labels and arrows emphasizes that the metaphor is weak. Explanation is not necessary for an intuitive design. If you cannot illustrate the process, illustrate the effect. (Sell the sizzle, ...
Stan's user avatar
  • 5,071
2 votes

Are these concepts okay to show the use of an air purifier?

I don't think you ever want to show "sin industries" - those industries which are notorious for being unhealthy - in an advertisement for something which is supposed to be healthy. i.e. I'd never ...
Scott's user avatar
  • 210k
2 votes
Accepted

Which of these 2 designs convey the message better?

Left one Why I prefer the left.... It's clear in message placement is interesting at a glance (because it's not all centered) The concept of a magnifying glass and search is instantly perceived What ...
Scott's user avatar
  • 210k

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