34

When advertising, especially something which involves the human condition such as medical care, you want the viewer to be engaged and connected as much as possible. Human faces tend to soften advertising and if the faces appear kind, welcoming, engaged, themselves, then viewers tend to subconsciously pick up on that and somewhat empathize with those emotions....


20

Graphic designers work in all shapes and sizes of companies selling all types of product and services. There's no field which is not suited for a graphic designer if the company markets anything to customers or clients, in any visual manner, in any medium. As for "personal and professional growth"... that can't really be answered by anyone other than you. ...


17

A patch is always a scar on an image The question is wrongly formulated. You are taking for granted the existence of another component as something of correct use and valid as a design element in any image: a patch. I think before asking if you behead a character inside an image with a patch, you should ask: Is it necessary to use a patch over an image? ...


15

I'd ask for "your logo in a vector file format. This may be an EPS, PDF or SVG file". But be prepared to accept the fact that a lot of these businesses likely don't have a version of their logo in a vector file format. In fact, you'll often encounter businesses that don't even have a proper digital source file of their logo. Getting 'scans from yellow pages'...


11

I happen to have one particular image you may find useful. I didn't create this just happen to have found it and thought it was worth adding to my scrapbook of ideas. Its simple, eloquent, and even humorous while showing 3 distinct products that are, at least in theory, for 3 distinct demographics.


11

You're not alone in this problem - supermarkets and department stores also often need to advertise different products to different audiences in the same space. AFAIK, there are two basic approaches. Choose the first if your brand identity suits all three products, and the second if each product requires a different personality and tone. One brand, ...


9

De gustibus non est disputandum applies. What is tasteless, like what is humorous (or not), varies with culture, fashion, sensitivities and the prevailing political climate. It is also a personal matter, so my answer is personal. Like anyone, I have my own views on what is acceptable. This isn't a matter of being snobbish; it's that I want to hang onto my ...


9

Everything that has been said is right on point. The dialog that you should have is" "I need all of your design assets for this project. I need your logo in a vector or high resolution format in order to print it correctly. I need all images in high resolution. I need all licensed fonts you intend to use. If you don't have these assets in the proper format, ...


7

As a general rule, if an identity program has a specified typeface, you should stick to it in all media. A particular campaign may have its own identity with its own fonts, different from the brand's usual typeface. The reason for this isn't that style guides are binding or executives are stubborn, although both of those can be true, it's that repetition ...


7

I second Emilie in saying that everything will offend someone somewhere. Personally, I am pretty sick of people finding offence left right and centre. Some people are looking for things that will get their knickers in a twist, and as Alan so elegantly points out: pleasing everyone ends up in the bland, the invisible and - at best - mediocre work. And ...


7

The good news is your question is almost bizarre: Yes, beauty and fashion is - of course - one of the major and most lucrative fields of Graphic Design. For example ... of the many well-known designers I'm either friends with or work with frequently, the most successful one indeed focusses on .. beauty and fashion! (You mention "skin care" specifically - ...


6

I'm going to attack this from a research perspective, but also include information to make this relevant to graphic design. 'Letterboxing' Movie Information I did some research and couldn't find any article that referenced this technique specifically. Nothing. Anywhere. I did, however, find some good information about movie trailers out in the process. I ...


6

An excellent rule of thumb is to always have a logo and contact information on anything that can be shared individually. Realize people won't take a screenshot of your Facebook page and pass that around, but people might copy the image and pass that around. The only reasons the first image is better are because A) the text is actually readable and B) the ...


6

Probably not going to hurt you, skin care is just like any other field and you can build a relevant portfolio taking this job. Time will tell if this job helps your career or not. Also, ask yourself this: why has the previous designer quit? do you have any better career opportunities at the moment?


5

You have bigger problems than the words. That picture is anti-advertising. The guy in the foreground is sitting down. On the job. Potential customers don't want you camped out at their house for half the day. There's cleaning equipment on the lawn. If you know how hard it is to get a good, even lawn you'd have a fit about this. And the carpets are all ...


5

First of all my suggestion would be to ensure that the aspect ration of the image is maintained. This is one of the most important aspect of making any design aesthetically pleasing. Secondly, my suggestion would be to create a tab on the side of the image, (As I think you have a narrower image than required. This tab can be of the color you want and can ...


5

You need the contact info from the second image. But, keep it short and simple. The text needs to be readable, like the first image. A modern style really helps. The text should be readable even when it is a small image (i.e. a sidebar advert) The photo really can't be stretched. If you have a website, include it. I think it's written over the car logo, ...


4

Great answers here, I just wanted to mention something that hasn't been raised yet (except in the question), and it's the matter of dignity. Humor, even if slightly offensive for a group or the other, is one thing. I love humor. Playing on people's weaknesses for the sake of profit is entirely different. I don't mind the 'colorful' Benetton ads, but I do ...


4

This is really Your Mileage May Vary, or in this case Your Audience's Mileage May Vary. What one audience thinks is tasteless is another audience's boring. The multi-racial family in the Cheerios ad, for example: in some corners of the U.S. it's shocking to the point of boycotting the cereal, in some areas the reaction is "Finally!", in some it's "huh? ...


4

I think if you're a smaller company following the IAB Display Guidelines makes the most sense. Most of the Google Sizes are inside the IAB already, but for smaller publishers it gives other options as well while making it easy for advertisers to use ads across platforms. While Google's Doubleclick is the big dog, its not the only Ad Serving Platform. Other's ...


4

I'm not sure there really is a definitive answer to this, as it's often up to the site on which you wish to display your ads, how their site is designed, and where in that design they place their ads. The best thing to do is to ask the site which size(s) they prefer. Most companies will have some sort of "Media Guide" or documentation outlining the ...


4

Verlag Black Italic by Hoefler & Co.


4

Newspapers and magazines both require advertising space to be booked ahead of time to allow them to plan the layout of the adds. Sometimes only a day or two in the case of a daily newspaper, but more typically weeks or months in advance, especially for magazines. They also allocate a set amount of space / number of pages for editorial content and for ...


4

That looks like a good use of negative space to convey your message. Things to look out for: make sure the "7" shape doesn't look like it's a different font from the other numbers. keep it simple, try to not add too much detail to the torn paper that could obscure the shape of the "7". ensure there's good contrast between the empty shape and background so ...


3

Logo and SOME contact information should be on all things. Now you don't need all of your contact info on everything. Brick and Mortar Store / Restaurant: Location is needed Online Reseller: Website is needed Service Provider like you: Phone number is needed Now this is just fundamental and gets very open quickly. For example, does someone reserve their ...


3

Here are some thoughts that hopefully arn't too off topic. In some cases it may be better to leave out some of the information on the image and place that in the message area on Facebook. One suggestion, have the only text on the image be "$40 OFF MOBILE CAR DETAILING. Example You could add the phone number to the top right. You can get more creative and ...


3

Since you placed a bounty..... My guess is someone said "Hey, there's a lot of waisted space up there? Can't we fill it with something?" Often design trends are nothing more than this. Someone in marketing had the idea and started doing it. All others followed that idea. After all, from a marketing standpoint it is a good idea. I highly doubt there was any ...


3

I can think of a few possible reasons: If you're not paying attention or walk out mid-way, you'll still have seen the name of the film. One of the ways adverts are tested (if/when adverts are tested...) is by impact on name recognition, so it's possible the trend is fuelled by performing well in this specific type of test. It taps in to a middle-aged ...


3

It's always about the brand. What does the brand stand for in it's audience's mind? Is it offensive, irreverent, tasteless? Then you have to live up to that. Anything less wouldn't be true to their intended message. If you aren't comfortable with that type of material, you shouldn't be working with a brand that stands for it in the first place. Another ...


3

But a good sized business that has a corporate brand effort with logos in ai files and detailed instructions for placement... "some guy" working in department X doesn't know that. When he passes the request up to the right department, to the people who do know about preparing material for print and other uses, what do they call this? Is it a "...


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