93 votes
Accepted

New "professional" branding perceived as "dull"

I think the perception of dullness is largely attributed to the lack of color in the new splash screen. I like your approach of epuration (I learned that word today), so my suggestion would be to just ...
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  • 19.9k
68 votes

How to ensure international logo can be ethnically neutral enough so it won’t be offensive?

I personally don't find this picture suitable for a logo. It has shading, complicated color changes, and tiny detail - it looks around 6x6 cm on my monitor, and has tiny stars which might be a single ...
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  • 1,327
66 votes
Accepted

Is it acceptable to change colors on a logo to make it fit a website's theme?

No. In case that wasn't clear: don't do this. Never change colours in a logo of a third party yourself. Any good logo has alternatives with less or secondary colours, or even a negative (light for ...
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  • 24.3k
53 votes

How can I make this logo look more obviously like an icing bag and a crown?

An answer: The bag should output something - the text or something else in a cake. Let the business name be the biggest element.
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  • 51.7k
34 votes

How do you convince a client that work is 100 percent original?

It seems you and your client use different definitions of the word "original". You seem to mean it in the sense that you created the emoticons from scratch without copying anyone else. Your client ...
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  • 578
34 votes

New "professional" branding perceived as "dull"

I think this question is a bit broad. And I also think "polling" laymen or users for "what do you think of my logo" is always a very bad idea. "Design by committee" often ...
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  • 199k
33 votes

New "professional" branding perceived as "dull"

I know my first post is a bit "controversial" but I am not the type of guy that just says "that does not work". Here is a rough process to show how a lot of decisions has to be made. This is going ...
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  • 33.8k
33 votes
Accepted

If a logo implies movement, should that movement be mirrored to match the movement of a vehicle it's placed on?

It depends on the logo and how it's done. You should avoid reversing the logo, but it may make sense in rare cases to reverse it. For example, Nike reverses their logo on their high socks when their ...
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  • 12.9k
31 votes
Accepted

Is it OK to leave real names & info visible in business card portfolio?

Dummy it up! I would not "blur" anything. Blurring doesn't allow anyone to view the typeface you chose or it's actual size very well. Just replace any actual personal information with made ...
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  • 199k
29 votes
Accepted

Should a logo always work in black and white?

A logo should work as black and white because it might be used in non-conventional ways. In this case black and white denotes high contrast or 2 colors/textures. This means that the logo can be used ...
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  • 55.5k
24 votes

How to ensure international logo can be ethnically neutral enough so it won’t be offensive?

The easiest, clearest solution to this problem is to not use figures of any kind in the logo. Stick to symbology and type modification. If the symbology uses some sort of nondescript "stickman-...
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  • 199k
21 votes

Why are ambigrams practically non-existent as company image?

Real world use is not that applicable. Sure they are nice for the designer's eye... but in most use cases an ambigram is less clear and less defining than easy to read text/symbols. Form vs ...
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  • 199k
20 votes

Is it inappropriate to ask for royalties on a logo design if the client decides to print the logo on products and sell them?

It is customarily not appropriate to ask for royalties on logo usage. Traditionally all rights are transferred to the client in logotype projects and the designer retains nothing. I've never, ever, ...
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  • 199k
20 votes

Critique: Are these text-based logos positioned comfortably, and do they convey elegance?

I want to portray myself as a fresh, young but old-school designer that has an appreciation for crisp, clean design, though isn't afraid to go wild. Just my opinion.... take it with a grain of salt. ...
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  • 199k
20 votes
Accepted

What should happen if a logo I made is similar to another?

How to tell if the logos really are that similar Chances are if you're looking at this post, they are. But here are some tests you can try: Making them both grey-scale. Viewing them from far away (...
20 votes
Accepted

How does the income of your target audience matter for logo design?

Fast moving consumer goods (FMCG) are sold to consumers, and one of the fundamental principles of marketing is the market segmentation. Companies offer various products for the various segments based ...
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  • 7,831
19 votes

How can I make this logo look more obviously like an icing bag and a crown?

Just to address the icon part of this, building on existing answers and adding a few things. I think the devil is in the details here. Quick blown-up sketch (n.b. the ratio of tip/bag is currently not ...
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  • 8,425
19 votes
Accepted

How to ensure international logo can be ethnically neutral enough so it won’t be offensive?

Make the character more obscure, since you're trying to represent humans in general. Unless it's a mascot – then using race is OK. It needs to be much simpler. It's not memorable to me, other ...
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18 votes

Is it acceptable to change colors on a logo to make it fit a website's theme?

I think you should follow the official Sage guidelines. I'm sure you don't want to risk upsetting your service provider by messing around with their branding. On the Sage Pay website they say "Basic ...
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18 votes

If a logo implies movement, should that movement be mirrored to match the movement of a vehicle it's placed on?

Logo consistency is more important. Don't alter the logo for the vehicle wrap. Having two logo variants, regarding something such as movement, on one item will dilute the branding, even if there's ...
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  • 199k
18 votes

Why are ambigrams practically non-existent as company image?

When talking about textmarks the reason is probably: Designers do not usually get to pick the name. Therefore the palindromic/mirror and or rotationally symmetric quality of the logo is up to chance. ...
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  • 55.5k
18 votes

How to ensure international logo can be ethnically neutral enough so it won’t be offensive?

Ok. Finally, the postmodern era has reached this forum. I can not fully express my politically incorrect view on the "I am offended" part. But I will address some inconsistencies on the logo itself. ...
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  • 33.8k
18 votes

How does the income of your target audience matter for logo design?

People which frequent "Horror" movies are generally not the same people which attend the "Emotional Drama". Both equally viable audiences, but vastly different in terms of what appeals to them. The ...
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  • 199k
16 votes

How can I represent "fast" or "Fastest" in a logo? Any successful examples?

Something like this should get you started. The key is to imply motion by making the text appear to be trying to go somewhere. and because we read from left to right, make go from left to right. ...
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13 votes
Accepted

How to convince a client to have their logo redesigned?

There may not be a good reason to redesign a logo if it is easily recognized and if the market generally has a positive opinion of the brand. In fact a better option would be to make subtle updates ...
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  • 2,817
13 votes
Accepted

How to select colors for target audience based on age?

Joe Hallock did a study on personal color preferences in 2003. He included links to his own color psychology references, but the data he gathered himself is pretty compelling (even if from a ...
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  • 3,154
13 votes
Accepted

How do you convince a client that work is 100 percent original?

While I generally side with you that original work implies that you performed the work from scratch, I must ask a few questions: Did the client approach you about this or did you pitch it to the ...
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13 votes

Why is Corbel listed as bad font for body text in Butterick's Practical Typography?

When in doubt I would advise you look for the origins of why a font was created. The link you provide actually states this as well. Many sys­tem fonts have been op­ti­mized for screen leg­i­bil­ity, ...
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  • 8,425

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