92
votes
Accepted
New "professional" branding perceived as "dull"
I think the perception of dullness is largely attributed to the lack of color in the new splash screen. I like your approach of epuration (I learned that word today), so my suggestion would be to just ...
- 20k
69
votes
How to ensure international logo can be ethnically neutral enough so it won’t be offensive?
I personally don't find this picture suitable for a logo. It has shading, complicated color changes, and tiny detail - it looks around 6x6 cm on my monitor, and has tiny stars which might be a single ...
- 1,337
66
votes
Accepted
Is it acceptable to change colors on a logo to make it fit a website's theme?
No.
In case that wasn't clear: don't do this. Never change colours in a logo of a third party yourself.
Any good logo has alternatives with less or secondary colours, or even a negative (light for ...
- 25.1k
35
votes
New "professional" branding perceived as "dull"
I think this question is a bit broad. And I also think "polling" laymen or users for "what do you think of my logo" is always a very bad idea. "Design by committee" often ...
- 208k
34
votes
How do you convince a client that work is 100 percent original?
It seems you and your client use different definitions of the word "original".
You seem to mean it in the sense that you created the emoticons from scratch without copying anyone else. Your client ...
- 578
33
votes
New "professional" branding perceived as "dull"
I know my first post is a bit "controversial" but I am not the type of guy that just says "that does not work".
Here is a rough process to show how a lot of decisions has to be made.
This is going ...
- 36.2k
33
votes
Accepted
If a logo implies movement, should that movement be mirrored to match the movement of a vehicle it's placed on?
It depends on the logo and how it's done. You should avoid reversing the logo, but it may make sense in rare cases to reverse it. For example, Nike reverses their logo on their high socks when their ...
- 13.3k
31
votes
Accepted
Is it OK to leave real names & info visible in business card portfolio?
Dummy it up!
I would not "blur" anything. Blurring doesn't allow anyone to view the typeface you chose or it's actual size very well.
Just replace any actual personal information with made ...
- 208k
28
votes
Accepted
Should a logo always work in black and white?
A logo should work as black and white because it might be used in non-conventional ways. In this case black and white denotes high contrast or 2 colors/textures. This means that the logo can be used ...
- 57.6k
27
votes
Is my logo kerned correctly?
Kerning is really more of a "by eye" thing and based almost entirely on opinion. The goal is a smooth shape without any percieved gaps.
I would tighten kerning on both sides of the A and S - ...
- 208k
24
votes
How to ensure international logo can be ethnically neutral enough so it won’t be offensive?
The easiest, clearest solution to this problem is to not use figures of any kind in the logo.
Stick to symbology and type modification.
If the symbology uses some sort of nondescript "stickman-...
- 208k
21
votes
Why are ambigrams practically non-existent as company image?
Real world use is not that applicable.
Sure they are nice for the designer's eye... but in most use cases an ambigram is less clear and less defining than easy to read text/symbols.
Form vs ...
- 208k
20
votes
Accepted
What should happen if a logo I made is similar to another?
How to tell if the logos really are that similar
Chances are if you're looking at this post, they are. But here are some tests you can try:
Making them both grey-scale.
Viewing them from far away (...
20
votes
Accepted
How does the income of your target audience matter for logo design?
Fast moving consumer goods (FMCG) are sold to consumers, and one of the fundamental principles of marketing is the market segmentation. Companies offer various products for the various segments based ...
- 7,900
19
votes
How can I make this logo look more obviously like an icing bag and a crown?
Just to address the icon part of this, building on existing answers and adding a few things. I think the devil is in the details here. Quick blown-up sketch (n.b. the ratio of tip/bag is currently not ...
- 8,471
19
votes
Accepted
How to ensure international logo can be ethnically neutral enough so it won’t be offensive?
Make the character more obscure, since you're trying to represent humans in general. Unless it's a mascot – then using race is OK.
It needs to be much simpler. It's not memorable to me, other ...
- 206
18
votes
Is it acceptable to change colors on a logo to make it fit a website's theme?
I think you should follow the official Sage guidelines. I'm sure you don't want to risk upsetting your service provider by messing around with their branding.
On the Sage Pay website they say "Basic ...
- 83.4k
18
votes
If a logo implies movement, should that movement be mirrored to match the movement of a vehicle it's placed on?
Logo consistency is more important. Don't alter the logo for the vehicle wrap.
Having two logo variants, regarding something such as movement, on one item will dilute the branding, even if there's ...
- 208k
18
votes
Why are ambigrams practically non-existent as company image?
When talking about textmarks the reason is probably: Designers do not usually get to pick the name. Therefore the palindromic/mirror and or rotationally symmetric quality of the logo is up to chance. ...
- 57.6k
18
votes
How to ensure international logo can be ethnically neutral enough so it won’t be offensive?
Ok. Finally, the postmodern era has reached this forum. I can not fully express my politically incorrect view on the "I am offended" part. But I will address some inconsistencies on the logo itself.
...
- 36.2k
18
votes
How does the income of your target audience matter for logo design?
People which frequent "Horror" movies are generally not the same people which attend the "Emotional Drama". Both equally viable audiences, but vastly different in terms of what appeals to them.
The ...
- 208k
18
votes
Should a small business change their logo after 15 years in business?
This question is entirely opinion-based and much of what follows is indeed merely my opinion based upon experience. However, it if were my business and my logo in 2023, I'd be diligently working on an ...
- 208k
13
votes
Accepted
How do you convince a client that work is 100 percent original?
While I generally side with you that original work implies that you performed the work from scratch, I must ask a few questions:
Did the client approach you about this or did you pitch it to the ...
- 666
13
votes
Why is Corbel listed as bad font for body text in Butterick's Practical Typography?
When in doubt I would advise you look for the origins of why a font was created. The link you provide actually states this as well.
Many system fonts have been optimized for screen legibility, ...
- 8,471
13
votes
How to ensure international logo can be ethnically neutral enough so it won’t be offensive?
I've seen the use of colors which aren't a skin color, such as blue or orange or even gray to fix this problem.
You should also consider simplifying the character (and the logo as a whole)
Source
...
- 9,959
11
votes
New "professional" branding perceived as "dull"
Please forgive me. I do not mean to be rude.
the tool is targeting professionals
As it is... no, it is not.
I posted this text as a comment, but it is really good, (but a little sarcastic... I ...
- 36.2k
11
votes
If a logo implies movement, should that movement be mirrored to match the movement of a vehicle it's placed on?
In my opinion, this depends on which version is more brand consistent and less visually disconcerting in the context of a vehicle wrap. What's worse, the logo pointing the wrong way, or people ...
- 210
Only top scored, non community-wiki answers of a minimum length are eligible