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Disclaimer As Lucian says, it’s impossible to know for sure without having access to the entire branding document. If there is more to the branding guidelines than what you’ve shown here and there is a specification somewhere in there, then that will obviously be the correct unit to go for.   Most likely answer Barring an actual specification ...


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Though there really aren't rules or guidelines for this in any serious way, I can answer that for myself, I tend to reserve the typeface of a logo to itself - especially if it's a logotype (typographic logo) word-mark or similar. I'll carefully pair the correct typefaces to work well with, to support, and not fight with, the typeface in the logo, but almost ...


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There is no rule for or against this, you as the designer can set the rules as you wish when building the corporate identity. Generally however, but again this is not a rule, the typeface in a logo is either a custom lettering or just a different font from typefaces introduced for headlines, body text and so on. I've had a similar dilemma and this question ...


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100% sure there's another page in that guidelines document where they actually say what the unit is. If you've only been given this particular page, you should ask for the full branding document. Later edit: looking at the image again, i guess what they're trying to say is to break the width of the page — whatever the page size is for any given material — ...


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