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3

Most rebranding is just shown when it happens. Unless clients have a specific interest in this information and need to somehow participate in the process, this should not be of interest to clients before it happens. However, there might be specific business reasons for shareholders and people involved in running the company in having this announced ...


1

That is rather marketing decision than graphic design. And you won't get a solid conclusion. Some companies might want to announce rebranding. Allowing customer to adjust to change, this assume that customers use is so periodicall that the gap beetwen must be filled with remainder (and it's not the only reason). Some companies might want to make an event ...


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