92 votes
Accepted

New "professional" branding perceived as "dull"

I think the perception of dullness is largely attributed to the lack of color in the new splash screen. I like your approach of epuration (I learned that word today), so my suggestion would be to just ...
JohnB's user avatar
  • 20k
43 votes
Accepted

What exactly makes this logo a design failure such that viewers cannot decipher the company's name?

Eye movement Regardless of whether a language employs left-to-right or right-to-left reading, in order for a word, any word, to be comprehended easily you can't ask the reader to "zig zag" ...
Scott's user avatar
  • 208k
35 votes

What makes this POS design look dated?

Other answers focus on how to improve the design, but since you asked why the design looks dated: Font too small. The very left looks less dated than the rest, why's that? On the left, the font size ...
Peter's user avatar
  • 451
35 votes

New "professional" branding perceived as "dull"

I think this question is a bit broad. And I also think "polling" laymen or users for "what do you think of my logo" is always a very bad idea. "Design by committee" often ...
Scott's user avatar
  • 208k
33 votes

New "professional" branding perceived as "dull"

I know my first post is a bit "controversial" but I am not the type of guy that just says "that does not work". Here is a rough process to show how a lot of decisions has to be made. This is going ...
Rafael's user avatar
  • 36.2k
32 votes
Accepted

How to draw a hierarchy button set and look less offensive than it is?

Your arrow concept and what you plan to use it for seem appropriate. And from what I can see, I guess you don't have much room for icons anyway. Maybe what could help you is simply to use thicker and ...
go-junta's user avatar
  • 13.7k
31 votes

Why do these angles look weird in my logo?

Quite frankly, the main problem is that the angles are weird. Specifically, you have a bit of an Escherian inconsistency in what the green stripes actually represent. Let's start from the basic idea ...
leftaroundabout's user avatar
29 votes
Accepted

Critique of timeline aesthetic

The purpose of a timeline is to show how the dots (or events in your case) break the line, so no need to squeeze the dots inside the line. Also adding bananas or cherries at the ends of the line and a ...
Lucian's user avatar
  • 29.1k
24 votes

What exactly makes this logo a design failure such that viewers cannot decipher the company's name?

I somewhat disagree with the existing answers and think the fundamental problems are these: The d has lost too many properties fundamental to a d and the Latin alphabet in general: The bowl is too ...
Wrzlprmft's user avatar
  • 14.7k
22 votes

Why do these angles look weird in my logo?

Other's have covered all the various angles on the right.... Whether or not you want perspective is your choice. It's a visual decision and it will alter the impression of the mark. So that's your ...
Scott's user avatar
  • 208k
19 votes

What makes this POS design look dated?

Considering this is a POS system, I'd say the functionality is there. The buttons are big, relatively easy to read, and they are organised in groups, which would facilitate me finding what I'm looking ...
Yisela's user avatar
  • 26.3k
19 votes
Accepted

How to fit a vertical headshot into a horizontal frame

#3. Get your client to see the benefits of a proper photoshoot After years of doing your #1 i finally managed to introduce an updated design for my clients' company profile, website and corporate ...
Lucian's user avatar
  • 29.1k
19 votes

Is this animated GIF showing Illustrator step by step drawings easy to understand?

I think without knowing what tools did what, what shortcuts did what, and how to do simple things such as reverse the fill/stroke, the gif may be lacking in detail for inexperienced users. There's ...
Scott's user avatar
  • 208k
19 votes

How can I make this logo look more obviously like an icing bag and a crown?

Just to address the icon part of this, building on existing answers and adding a few things. I think the devil is in the details here. Quick blown-up sketch (n.b. the ratio of tip/bag is currently not ...
curious's user avatar
  • 8,471
17 votes
Accepted

What would be a less distracting background for white?

It's not distracting Personally I don't think it is distracting. And white background profile pictures are ubiquitous. Especially since companies want to keep visual similarity between their team, ...
mayersdesign's user avatar
  • 8,562
17 votes

Critique - Logo design for a beer brewery

Is the angles in the "Æ" too sharp? (See α in below image), making it too difficult to read the logo as an "Æ"? Yes, I have a very difficult time reading the logo with the Æ at that angle. It is ...
Mark's user avatar
  • 171
15 votes

What makes this POS design look dated?

At first glance, I can't quickly tell what is what (and I have experience with restaurant POS systems). To me, the items in grey at the right of the UI don't seem to belong together. The yellow items ...
Cai's user avatar
  • 40.4k
15 votes
Accepted

Make text look like it's part of icon

Icons are made to not include text within it for many reasons. First, Icons could be smaller and any text in it could be hard to read Second, Icons are made to relate and connect a certain function ...
hsawires's user avatar
  • 5,357
15 votes
Accepted

How to politely accept colleagues' critiques without implementing any/all of it?

cri•tique noun a detailed analysis and assessment of something, especially a literary, philosophical, or political theory. verb evaluate (a theory or practice) in a detailed and analytical way. "...
zeethreepio's user avatar
  • 4,076
15 votes
Accepted

Critique logo for a lyrics website

The reality is that it honestly doesn't matter what anyone sees in the shapes. There's no rule or "law" stating logos must be literal as they relate to the company when viewed. Ambiguity is not always ...
Scott's user avatar
  • 208k
14 votes

Critique - Logo design for a beer brewery

I see a few issues... Æ is not a commonly known, or pronounced, glyph - at least in the US. Yes, you see it at times, but it's not really that familiar to many people. For a logo which ideally would ...
Scott's user avatar
  • 208k
14 votes
Accepted

How can I improve card design?

This is a small item, so avoid filling precious whitespace by containing every element into its own separate box. Instead, break the design down into 2 sections for better separation between the top ...
Lucian's user avatar
  • 29.1k
14 votes

Critique logo for a lyrics website

I also saw a heart, breaking up at the bottom. I would suggest not breaking the B, and containing the mountains within it. A quick and dirty redraw below. I's advise also to keep working on the ...
PieBie's user avatar
  • 4,367
14 votes

Why do these angles look weird in my logo?

If I look isolated at the top of the house the angles of the lines seem to be geometrically correct: That doesn't mean they are optically correct. The two upper lines look like they are too long. You ...
Wolff's user avatar
  • 20.6k

Only top scored, non community-wiki answers of a minimum length are eligible