91

I think the perception of dullness is largely attributed to the lack of color in the new splash screen. I like your approach of epuration (I learned that word today), so my suggestion would be to just add back in some color. It's hard to design a logo that conveys "professionalism" if you're going to stick with Showcard Gothic, so personally I would just ...


50

An answer: The bag should output something - the text or something else in a cake. Let the business name be the biggest element.


46

It's interesting, but (I assume) It's really the three dots that is the tie into 'TRItium'. As such, I'd consider dumping both the circle and the hexagon. They seem superfluous to the concept. They are nice, but (and this is just my opinion) in the world of software, those tend to give off a bit of a video game vibe--which may or may not be your objective. ...


41

Well, I would hate to go against the crowd here, but I totally disagree that you need to rethink your design. In fact, I think the reasoning behind your idea is very solid. The idea of using the fiber optics as a symbol for connectivity is clever without being contrived and most importantly, it gives you a gut feeling of "this is a technology company" while ...


35

Other answers focus on how to improve the design, but since you asked why the design looks dated: Font too small. The very left looks less dated than the rest, why's that? On the left, the font size matches the vertical space available for the text, while in all other buttons the font is far too small. Let's also throw in the all upper case, Arial, and the ...


34

This old quote from US broadcaster Ira Glass puts it really well. It's something I believe is true for every creative profession: Nobody tells this to people who are beginners, I wish someone told me. All of us who do creative work, we get into it because we have good taste. But there is this gap. For the first couple years you make stuff, it’s just ...


34

I think this question is a bit broad. And I also think "polling" laymen or users for "what do you think of my logo" is always a very bad idea. "Design by committee" often leads to too many varying opinions and no clear direction. A team of a few is great... or a collaboration ... but a poll is generally fraught with those who will never be happy regardless ...


33

The big issue I see overall is a struggle to make contrast work but a hesitancy to actually push the contrast to a readable state. All the semi-transparent rectangles behind information make for a very unclear business card. Be very careful when you find yourself wanting to put outer glows and drop shadows on text. This is sure sign that there's a ...


33

I know my first post is a bit "controversial" but I am not the type of guy that just says "that does not work". Here is a rough process to show how a lot of decisions has to be made. This is going to be a long post. To avoid any copyright issues we need to have an original work, so here are the first sketches of my interpretation of the rubber duck. The ...


32

Your arrow concept and what you plan to use it for seem appropriate. And from what I can see, I guess you don't have much room for icons anyway. Maybe what could help you is simply to use thicker and curved arrows to hide that effect you don't like. Below is a quick example: You might need to adjust the arrows to your preference and clarity when at small ...


29

The purpose of a timeline is to show how the dots (or events in your case) break the line, so no need to squeeze the dots inside the line. Also adding bananas or cherries at the ends of the line and a pattern behind all this can affect the meaning and visibility of the actual break points. I would decrease the thickness of the line and make the dots larger, ...


27

Many times it happens, and it's very common in questions made here, that what is trying to show is only seen in the explanation and not in the image. In this case neither barley spike nor character Æ are perceived. The question: A very common vice in us, the designers, is to create images from our memory when the logic work should be taking the real object ...


26

I suggest ditching the hexagon, as it adds no value. If anything, it's confusing. In chemistry, the first thought that comes to mind when I see a hexagon is "benzene ring". That's not what you wanted to draw, right? The alternate version of the hexagon, with oddly aligned edges, is completely disconcerting to me.


24

The green dot is filling the part of the C we need to read it as an O, just outlining the O and moving back the C fix the perception problem, but not the logo. Personally, I see it as a very primitive design idea, the concept is good and clear, but needs more design job. Look for the point where this logo is the particular one for this company and not that ...


22

The WiFi part was immediately obvious to me. I think what's hurting the recognizability of the CD is the gradient. If you've looked at other CD renderings, the gradient is angular, not radial. via: http://www.psdgraphics.com/psd-icons/psd-compact-disc-cd-icon/ Here's what it might look like with an angle gradient (though I think a couple more color stops ...


20

Okay others have good points, I would like to add a new one. The logo is size challenged in that the details are a bit too small. This may be a problem if you need to: work in small scales such as 24 x 24 pixel icons (or even smaller) Print a business card sized medium, you would now need the ring to be quite big for the dots to be visible. I think the ...


20

I want to portray myself as a fresh, young but old-school designer that has an appreciation for crisp, clean design, though isn't afraid to go wild. Just my opinion.... take it with a grain of salt. Nothing about picking a font and adjusting the letter spacing reads "isn't afraid to go wild" or even "crisp and clean". To me (someone with a designer's eye) ...


19

I'm thinking keep it simple, and concentrate on the typography. Tritium is a radioactive isotope of hydrogen with 3 nucleons. So maybe use two of the nucleons for the 'i's' and one 'floater': As Tritium is radioactive it decays, and so does the typography. Loose quick sketch but you get the idea. Logo should work at most sizes, with spacing adjustment for ...


19

Mi opinion: Use the atom as a secondary asset only. Your last sample, the website with the type alone, is great. The colors are interesting, the word and its shape as well. The straight lines work, especially if you try for example with the atom in the background -see image below-. I see it and sort of get more both the speech ('soft') and engine ('...


19

Considering this is a POS system, I'd say the functionality is there. The buttons are big, relatively easy to read, and they are organised in groups, which would facilitate me finding what I'm looking for. Having said that, I see good structuring decisions, but not many design decisions. This is what I would look into: Fonts: Everything in your app is ...


19

I think without knowing what tools did what, what shortcuts did what, and how to do simple things such as reverse the fill/stroke, the gif may be lacking in detail for inexperienced users. There's merely too much "unknown" if you aren't familiar with the functionality of tools/shortcuts in Illustrator. Conversely, to me, it's very easy, clear, and simple ...


18

Just to address the icon part of this, building on existing answers and adding a few things. I think the devil is in the details here. Quick blown-up sketch (n.b. the ratio of tip/bag is currently not ideal to represent a piping bag but not too bad for a logo which would have to be legible at small sizes): You want to keep the small details that make the ...


17

Icons are made to not include text within it for many reasons. First, Icons could be smaller and any text in it could be hard to read Second, Icons are made to relate and connect a certain function with well know visual representation to man mind, without thinking or even reading. Third, what would you do when somebody in other country wants to localize ...


16

Is the angles in the "Æ" too sharp? (See α in below image), making it too difficult to read the logo as an "Æ"? Yes, I have a very difficult time reading the logo with the Æ at that angle. It is very important that a logo/wordmark containing letters is instantly legible. if you'd like to include a glyph in your name I suggest playing with the simplest ...


15

At first glance, I can't quickly tell what is what (and I have experience with restaurant POS systems). To me, the items in grey at the right of the UI don't seem to belong together. The yellow items in the center of the screen seem to actually be 3 sections, but this isn't clear? From the examples I have shown below (and I'm not saying anything of their ...


15

cri•tique noun a detailed analysis and assessment of something, especially a literary, philosophical, or political theory. verb evaluate (a theory or practice) in a detailed and analytical way. "the authors critique the methods and practices used in the research" To answer bluntly, there is no implication that a designer will or should ...


14

For us to perceive it as a D, you need something on the left side. It can be a line, an arrow, whatever. Your example up there looks like two arrows because that's what it is - with no other line to trick the brain. However, if something is added to the left side, the human brain automatically connects the dots and fills in the rest. Examples of possible ...


14

By making the right leg of the A vertical the connection to the T can be cleaned up. This also helps to balance the logo, making the initial A more prominent (as prominent as the final C). In the logo below this is further reinforced by making the A a bit bolder than in your original logo.


14

I recently made a comment on another design, but that also applies in this case: avoid designing from our remote memory, on the contrary, take as a starting point a real reference and elaborate the abstraction. Especially when we are not very good at drawing. Is the logo a pictogram of the profile of a film camera? You are using a Gestalt Law: Figure-Ground....


13

Brands of the World has a critique section that does just this. "Post your logo to receive comments and ratings in 4 different subjects: Idea, Symbol, Typography and Colors. Mark useful comments as helpful to reward commenters. Post new logo version and see how ratings improve." http://www.brandsoftheworld.com/critique


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