92

I think the perception of dullness is largely attributed to the lack of color in the new splash screen. I like your approach of epuration (I learned that word today), so my suggestion would be to just add back in some color. It's hard to design a logo that conveys "professionalism" if you're going to stick with Showcard Gothic, so personally I would just ...


51

An answer: The bag should output something - the text or something else in a cake. Let the business name be the biggest element.


48

It's interesting, but (I assume) It's really the three dots that is the tie into 'TRItium'. As such, I'd consider dumping both the circle and the hexagon. They seem superfluous to the concept. They are nice, but (and this is just my opinion) in the world of software, those tend to give off a bit of a video game vibe--which may or may not be your objective. ...


43

An opinion: My eyes (see NOTE1) want to find some perspective lines - no matter this image isn't a perspective drawing of a 3D shape. In the next image the cyan line is considered to be fixed (=not possible to change without redrawing the green parts) and the magenta lines are drawn so that they cross in the vanishing point. The point is selected so that ...


41

Well, I would hate to go against the crowd here, but I totally disagree that you need to rethink your design. In fact, I think the reasoning behind your idea is very solid. The idea of using the fiber optics as a symbol for connectivity is clever without being contrived and most importantly, it gives you a gut feeling of "this is a technology company" while ...


35

Other answers focus on how to improve the design, but since you asked why the design looks dated: Font too small. The very left looks less dated than the rest, why's that? On the left, the font size matches the vertical space available for the text, while in all other buttons the font is far too small. Let's also throw in the all upper case, Arial, and the ...


34

I think this question is a bit broad. And I also think "polling" laymen or users for "what do you think of my logo" is always a very bad idea. "Design by committee" often leads to too many varying opinions and no clear direction. A team of a few is great... or a collaboration ... but a poll is generally fraught with those who ...


33

This old quote from US broadcaster Ira Glass puts it really well. It's something I believe is true for every creative profession: Nobody tells this to people who are beginners, I wish someone told me. All of us who do creative work, we get into it because we have good taste. But there is this gap. For the first couple years you make stuff, it’s just ...


33

I know my first post is a bit "controversial" but I am not the type of guy that just says "that does not work". Here is a rough process to show how a lot of decisions has to be made. This is going to be a long post. To avoid any copyright issues we need to have an original work, so here are the first sketches of my interpretation of the rubber duck. The ...


32

The big issue I see overall is a struggle to make contrast work but a hesitancy to actually push the contrast to a readable state. All the semi-transparent rectangles behind information make for a very unclear business card. Be very careful when you find yourself wanting to put outer glows and drop shadows on text. This is sure sign that there's a ...


32

Your arrow concept and what you plan to use it for seem appropriate. And from what I can see, I guess you don't have much room for icons anyway. Maybe what could help you is simply to use thicker and curved arrows to hide that effect you don't like. Below is a quick example: You might need to adjust the arrows to your preference and clarity when at small ...


29

The purpose of a timeline is to show how the dots (or events in your case) break the line, so no need to squeeze the dots inside the line. Also adding bananas or cherries at the ends of the line and a pattern behind all this can affect the meaning and visibility of the actual break points. I would decrease the thickness of the line and make the dots larger, ...


28

Quite frankly, the main problem is that the angles are weird. Specifically, you have a bit of an Escherian inconsistency in what the green stripes actually represent. Let's start from the basic idea of what shape you're implying: That already has in principle the issue of being a parallel projection whereas our eyes might expect a perspective... but I don't ...


27

I suggest ditching the hexagon, as it adds no value. If anything, it's confusing. In chemistry, the first thought that comes to mind when I see a hexagon is "benzene ring". That's not what you wanted to draw, right? The alternate version of the hexagon, with oddly aligned edges, is completely disconcerting to me.


22

The WiFi part was immediately obvious to me. I think what's hurting the recognizability of the CD is the gradient. If you've looked at other CD renderings, the gradient is angular, not radial. via: http://www.psdgraphics.com/psd-icons/psd-compact-disc-cd-icon/ Here's what it might look like with an angle gradient (though I think a couple more color stops ...


22

Other's have covered all the various angles on the right.... Whether or not you want perspective is your choice. It's a visual decision and it will alter the impression of the mark. So that's your call. But, even without perspective uniformity in the angles is important. Make certain all angles are the same.... You'll also want to ensure all the stripes are ...


21

Okay others have good points, I would like to add a new one. The logo is size challenged in that the details are a bit too small. This may be a problem if you need to: work in small scales such as 24 x 24 pixel icons (or even smaller) Print a business card sized medium, you would now need the ring to be quite big for the dots to be visible. I think the ...


21

I'm thinking keep it simple, and concentrate on the typography. Tritium is a radioactive isotope of hydrogen with 3 nucleons. So maybe use two of the nucleons for the 'i's' and one 'floater': As Tritium is radioactive it decays, and so does the typography. Loose quick sketch but you get the idea. Logo should work at most sizes, with spacing adjustment for ...


20

Mi opinion: Use the atom as a secondary asset only. Your last sample, the website with the type alone, is great. The colors are interesting, the word and its shape as well. The straight lines work, especially if you try for example with the atom in the background -see image below-. I see it and sort of get more both the speech ('soft') and engine ('...


20

I want to portray myself as a fresh, young but old-school designer that has an appreciation for crisp, clean design, though isn't afraid to go wild. Just my opinion.... take it with a grain of salt. Nothing about picking a font and adjusting the letter spacing reads "isn't afraid to go wild" or even "crisp and clean". To me (someone with a designer's eye) ...


19

Considering this is a POS system, I'd say the functionality is there. The buttons are big, relatively easy to read, and they are organised in groups, which would facilitate me finding what I'm looking for. Having said that, I see good structuring decisions, but not many design decisions. This is what I would look into: Fonts: Everything in your app is ...


19

#3. Get your client to see the benefits of a proper photoshoot After years of doing your #1 i finally managed to introduce an updated design for my clients' company profile, website and corporate presentations. After seeing what things can really look like, the client finally found the time to send all 30+ employees, management included, to a studio and got ...


19

I think without knowing what tools did what, what shortcuts did what, and how to do simple things such as reverse the fill/stroke, the gif may be lacking in detail for inexperienced users. There's merely too much "unknown" if you aren't familiar with the functionality of tools/shortcuts in Illustrator. Conversely, to me, it's very easy, clear, and simple ...


19

Just to address the icon part of this, building on existing answers and adding a few things. I think the devil is in the details here. Quick blown-up sketch (n.b. the ratio of tip/bag is currently not ideal to represent a piping bag but not too bad for a logo which would have to be legible at small sizes): You want to keep the small details that make the ...


17

It's not distracting Personally I don't think it is distracting. And white background profile pictures are ubiquitous. Especially since companies want to keep visual similarity between their team, and many staff members won't be wearing white. Use the corporate colour scheme The only other approach I have used quite frequently is to use a background ...


17

Is the angles in the "Æ" too sharp? (See α in below image), making it too difficult to read the logo as an "Æ"? Yes, I have a very difficult time reading the logo with the Æ at that angle. It is very important that a logo/wordmark containing letters is instantly legible. if you'd like to include a glyph in your name I suggest playing with the simplest ...


16

Icons are made to not include text within it for many reasons. First, Icons could be smaller and any text in it could be hard to read Second, Icons are made to relate and connect a certain function with well know visual representation to man mind, without thinking or even reading. Third, what would you do when somebody in other country wants to localize ...


Only top voted, non community-wiki answers of a minimum length are eligible