93 votes
Accepted

New "professional" branding perceived as "dull"

I think the perception of dullness is largely attributed to the lack of color in the new splash screen. I like your approach of epuration (I learned that word today), so my suggestion would be to just ...
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  • 19.9k
53 votes

How can I make this logo look more obviously like an icing bag and a crown?

An answer: The bag should output something - the text or something else in a cake. Let the business name be the biggest element.
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  • 51.7k
49 votes
Accepted

Critique: Tritium software logo design

It's interesting, but (I assume) It's really the three dots that is the tie into 'TRItium'. As such, I'd consider dumping both the circle and the hexagon. They seem superfluous to the concept. They ...
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  • 49.9k
44 votes
Accepted

Why do these angles look weird in my logo?

An opinion: My eyes (see NOTE1) want to find some perspective lines - no matter this image isn't a perspective drawing of a 3D shape. In the next image the cyan line is considered to be fixed (=not ...
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  • 51.7k
43 votes
Accepted

What exactly makes this logo a design failure such that viewers cannot decipher the company's name?

Eye movement Regardless of whether a language employs left-to-right or right-to-left reading, in order for a word, any word, to be comprehended easily you can't ask the reader to "zig zag" ...
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  • 199k
41 votes
Accepted

How would you rate this logo-concept for a fiber optic Internet company and how can I improve it?

Well, I would hate to go against the crowd here, but I totally disagree that you need to rethink your design. In fact, I think the reasoning behind your idea is very solid. The idea of using the fiber ...
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  • 456
35 votes

What makes this POS design look dated?

Other answers focus on how to improve the design, but since you asked why the design looks dated: Font too small. The very left looks less dated than the rest, why's that? On the left, the font size ...
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  • 451
34 votes

New "professional" branding perceived as "dull"

I think this question is a bit broad. And I also think "polling" laymen or users for "what do you think of my logo" is always a very bad idea. "Design by committee" often ...
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  • 199k
33 votes

New "professional" branding perceived as "dull"

I know my first post is a bit "controversial" but I am not the type of guy that just says "that does not work". Here is a rough process to show how a lot of decisions has to be made. This is going ...
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  • 33.8k
32 votes
Accepted

Critique: Military Veteran Themed Business Card Design

The big issue I see overall is a struggle to make contrast work but a hesitancy to actually push the contrast to a readable state. All the semi-transparent rectangles behind information make for a ...
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  • 199k
32 votes
Accepted

How to draw a hierarchy button set and look less offensive than it is?

Your arrow concept and what you plan to use it for seem appropriate. And from what I can see, I guess you don't have much room for icons anyway. Maybe what could help you is simply to use thicker and ...
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  • 13.6k
29 votes
Accepted

Critique of timeline aesthetic

The purpose of a timeline is to show how the dots (or events in your case) break the line, so no need to squeeze the dots inside the line. Also adding bananas or cherries at the ends of the line and a ...
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  • 27.6k
28 votes

Why do these angles look weird in my logo?

Quite frankly, the main problem is that the angles are weird. Specifically, you have a bit of an Escherian inconsistency in what the green stripes actually represent. Let's start from the basic idea ...
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27 votes

Critique: Tritium software logo design

I suggest ditching the hexagon, as it adds no value. If anything, it's confusing. In chemistry, the first thought that comes to mind when I see a hexagon is "benzene ring". That's not what you ...
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24 votes

What exactly makes this logo a design failure such that viewers cannot decipher the company's name?

I somewhat disagree with the existing answers and think the fundamental problems are these: The d has lost too many properties fundamental to a d and the Latin alphabet in general: The bowl is too ...
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  • 14.3k
22 votes

Why do these angles look weird in my logo?

Other's have covered all the various angles on the right.... Whether or not you want perspective is your choice. It's a visual decision and it will alter the impression of the mark. So that's your ...
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  • 199k
21 votes

Critique: Tritium software logo design

Okay others have good points, I would like to add a new one. The logo is size challenged in that the details are a bit too small. This may be a problem if you need to: work in small scales such as 24 ...
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  • 55.5k
21 votes

Critique: Tritium software logo design

I'm thinking keep it simple, and concentrate on the typography. Tritium is a radioactive isotope of hydrogen with 3 nucleons. So maybe use two of the nucleons for the 'i's' and one 'floater': As ...
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20 votes

Critique: Tritium software logo design

Mi opinion: Use the atom as a secondary asset only. Your last sample, the website with the type alone, is great. The colors are interesting, the word and its shape as well. The straight lines work, ...
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  • 26.2k
20 votes

Critique: Are these text-based logos positioned comfortably, and do they convey elegance?

I want to portray myself as a fresh, young but old-school designer that has an appreciation for crisp, clean design, though isn't afraid to go wild. Just my opinion.... take it with a grain of salt. ...
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  • 199k
19 votes

What makes this POS design look dated?

Considering this is a POS system, I'd say the functionality is there. The buttons are big, relatively easy to read, and they are organised in groups, which would facilitate me finding what I'm looking ...
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  • 26.2k
19 votes
Accepted

How to fit a vertical headshot into a horizontal frame

#3. Get your client to see the benefits of a proper photoshoot After years of doing your #1 i finally managed to introduce an updated design for my clients' company profile, website and corporate ...
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  • 27.6k
19 votes

Is this animated GIF showing Illustrator step by step drawings easy to understand?

I think without knowing what tools did what, what shortcuts did what, and how to do simple things such as reverse the fill/stroke, the gif may be lacking in detail for inexperienced users. There's ...
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  • 199k
19 votes

How can I make this logo look more obviously like an icing bag and a crown?

Just to address the icon part of this, building on existing answers and adding a few things. I think the devil is in the details here. Quick blown-up sketch (n.b. the ratio of tip/bag is currently not ...
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  • 8,425
17 votes
Accepted

What would be a less distracting background for white?

It's not distracting Personally I don't think it is distracting. And white background profile pictures are ubiquitous. Especially since companies want to keep visual similarity between their team, ...
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  • 8,448
17 votes

Critique - Logo design for a beer brewery

Is the angles in the "Æ" too sharp? (See α in below image), making it too difficult to read the logo as an "Æ"? Yes, I have a very difficult time reading the logo with the Æ at that angle. It is ...
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  • 171
15 votes

What makes this POS design look dated?

At first glance, I can't quickly tell what is what (and I have experience with restaurant POS systems). To me, the items in grey at the right of the UI don't seem to belong together. The yellow items ...
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  • 40k

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