43 votes
Accepted

What exactly makes this logo a design failure such that viewers cannot decipher the company's name?

Eye movement Regardless of whether a language employs left-to-right or right-to-left reading, in order for a word, any word, to be comprehended easily you can't ask the reader to "zig zag" ...
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  • 196k
24 votes

What exactly makes this logo a design failure such that viewers cannot decipher the company's name?

I somewhat disagree with the existing answers and think the fundamental problems are these: The d has lost too many properties fundamental to a d and the Latin alphabet in general: The bowl is too ...
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  • 14.2k
11 votes

What exactly makes this logo a design failure such that viewers cannot decipher the company's name?

The main aspect of this logo that confused me is the similarity of the first symbol to an at sign. For example, look at the logo compared to the primary image on the Wikipedia page for an at sign: ...
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  • 127
11 votes

What exactly makes this logo a design failure such that viewers cannot decipher the company's name?

Personally, I feel the major fail is not fully comprehending the western left to right reading bias. Left to right reading is a stronger influence than 'read the red letter first, then the black ones'....
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  • 3,845
4 votes
Accepted

Parabolic curve with straight lines to create a self-contained shape

Try a polygon model of a revolution surface. The next example of that idea has low polygon count to keep the image sparse: As a wireframe it's this: It's turned to vertical position, the projection ...
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  • 50.2k
3 votes

Why are these types of Graphics so popular among big corporations?

I think I have found an interesting article about it on Wikipedia: Corporate Memphis is a term used (sometimes disparagingly) to describe a flat, geometric art style, widely used in Big Tech ...
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2 votes

Why are these types of Graphics so popular among big corporations?

Because they are neutral. It would be difficult for any group - race, gender, economic, educational, etc - to claim a company was being biased if they use overall nondescript, clearly merely ...
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  • 196k
2 votes

Corporate Identity - I feel something is not right

Opinions The shield: A refrigerator or a book is not the most assuring mark for security business. Get a medieval shield, paint on it a massive lock or a opening handle of the same style as for ...
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  • 50.2k
2 votes

Why padding is needed in icon design?

Your dev team likely needs icon files that don't include padding so that they can add the padding programmatically - that way, it will scale according to resolution and viewport size. This is a good ...
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  • 236
2 votes

How would one describe stacked diagonal patterns

Those are two separate patterns.. The top one "cobblestone" perhaps... Although it's a bit loose. It's really just a simple diamond/square pattern. The bottom one.. "scales" as in ...
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  • 196k
1 vote

Why padding is needed in icon design?

Although I am not a developer or a designer, I can inform you from a UX researcher perspective. In my career, there were instances when users found it difficult to click on the icons during usability ...
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  • 11
1 vote

Representation of images (Pictorial/NonPictorial)

First off, you are asking about an interpretation of someone else's example. This will be very opinion based as we each will have our own interpretation- and therefore this is a pretty unanswerable ...
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  • 3,268
1 vote

Critique Request: Improving logo for a Steam Group

First of all, welcome. My first critique would be that that is not a logo, That is an illustration. It has some potential The overall shape of the character looks original The heart indicates some ...
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  • 33.2k
1 vote

Is there a term for branding that is adaptive / modular which can be used to create brands and sub-brands?

Brand architecture is the relationship between brands within an organization and how they interact with one another. five Different Types of Branding Strategies Company Name Branding. Well-known ...
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1 vote

Why are circles used to draw a logo?

I've always found the golden ratio shape 1:1.6 ugly and hard to produce pleasing composition in. The long side is too big relative to the short side. On its side it's too wide, compositions lose ...
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  • 3,342

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