Stack Exchange Network

Stack Exchange network consists of 175 Q&A communities including Stack Overflow, the largest, most trusted online community for developers to learn, share their knowledge, and build their careers.

Visit Stack Exchange

Questions about symbols or marks as used for corporate identification, identity, and branding.


A logotype (logo) is a simple graphic element whose core function is identification. Logos are often part of corporate design or visual identify. In general, a brand will maintain a single logo (possibly with a small number of variants for different media or 'sub brands').

Paul Rand describes a logo as...

A logo is a flag, a signature, an escutcheon.

A logo doesn’t sell (directly), it identifies.

A logo is rarely a description of a business.

A logo derives its meaning from the quality of the thing it symbolizes, not the other way around.

A logo is less important than the product it signifies; what it means is more important than what it looks like.

history | excerpt history