I see it's been 7 years since this was posted, but I came here because I noticed the other day that most car logos with animals on them move from right to left. I guess my curiosity is just wondering why that is. I know about left to right meaning progress and moving froward from film theory, so why do so many cars go right to left?
If the image shows up ...
Looks great! Maybe push up text size on "Rotterjam" and the flavor name, though, especially given a target market for sale is older people. For me SZCZERZO KŁY is right that the gallery of font styles looks a bit dull-maybe replace that with an illustration like some fruit / floral patterns.
I would say the font might feel cheap because it's not very unique. It look like generic font from "back in the day" that was OCR'ed for modern use. Apart from R there is nothing unique about it. Maybe if the M closed the word in the same manner R is then the whole word would look more thoughtful than a slap on.
For the logo itself - It's not bad ...
I removed my comment and inserted an answer. At first thanks for @Billy Kerr telling how English speakers see name ROTTERJAM. I only suspected it can have something like "Rape Biscuits" where Rape means "crispy" in the local language. English language tail pulls up the English meaning of the first part, it doesn't help at all what the ...
Make a few hundred pixels wide selection in Photoshop (see NOTE1) to an empty layer and fill it with a gradient:
Apply filter Pixelate > Crystallize:
Copy and paste to Illustrator and trace it to vector. Check how many colors you need:
Apply Object > Live Trace > Expand and Ungroup if you need freely editable separate pieces:
If you watch ...
Draw random polygons with the Pen Tool, using snap to grid to get them to line up
Fill them with different colours by sampling from a step blend of various colours
Group all the polygons
Draw a circle over the top
Select both the group and circle, and do Object > Clipping Mask > Make
In my opinion, the second image has clearly been purposefully changed to be different than the original. The second image is NOT new or unique.....
Are they too similar? Well, only a judge could say for certain.
However, the changes do far, far, far more to make the new image appear less professional, less clear, less powerful.
Would I personally pay for ...
It seems like a very immature logo concept. Not bad, immature. When drawing a logo, you have to get inspiration from many places, otherwise would be just a copy.
Copying is a good thing, but try to merge with other illustrations, take some part of this and increment with other concept you find congruent and develop better this logo.
I hope it helps you!