29 votes

Why is the design of haulage companies so “special”?

Your images contain lorries which belong to companies (or to their long-time subcontractors) which have established their position a long time ago. Wayback Machine showed the same logos and texts in ...
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  • 51.7k
19 votes
Accepted

How do you charge for extra non-design related services?

Quote a price, then itemize on any estimate/invoice. If a client sends a broad statement like you've posted.... First ask questions even if you know the answers to them: Will you be providing the ...
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  • 199k
16 votes

Do I need to tell people that my flyer is double-sided?

Consider folding your paper to create a brochure. image source (public domain) When your single sheet of paper is folded into a brochure, it is clear that there is more information inside it and on ...
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15 votes

Why is the design of haulage companies so “special”?

Some of these companies are very old family operated, some even tracing back to the second world war or before. Such 'static' companies that are not sold every 5 years to somebody else in the gulf don'...
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  • 27.6k
15 votes

Do I need to tell people that my flyer is double-sided?

No, you don't. I believe that once you see a flyer in your hand, in your mailbox, under the door, etc, the general reaction is to at least flip it over and see if there's anything else on the back. ...
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  • 27.6k
14 votes
Accepted

Is it appropriate to use lower quality design to make a product look cheap?

Sometimes yes. It so happens that companies sometimes hedge their bets by selling products both in bulk to chains and as premium under their own brand. According to Tim Harford (The undercover ...
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  • 55.5k
12 votes

As a graphic designer, should I use my personal name or create a business name/branding?

I think this is primarily an opinion-based question. Here's mine. Should I use my own name or have a business name for my services? Yes. In other words, it doesn't matter in the grand scheme of ...
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  • 49.9k
11 votes
Accepted

Do I need to tell people that my flyer is double-sided?

People will naturally try flipping it over if they feel that they are looking at an incomplete part of a larger whole. Ideally, you'd like to take advantage of that -- you want the user to flip the ...
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9 votes

How do you charge for extra non-design related services?

Just raising my rates seems very difficult It's pretty easy. Send out an email to your clients: As of day X my normal hourly rates for work will be increasing from Y to Z. You may lose a few ...
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  • 49.9k
8 votes

Do I need to tell people that my flyer is double-sided?

Part of your design should be based on how the brochure/flyer is presented. Will it be hanging on a wall? If so, it's not going to work well if double-sided. If the flyer is in a stack on a surface, ...
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  • 2,568
7 votes

How do you charge for extra non-design related services?

Clients expect my input and often leave me with little to nothing to work with so I'm doing basically their sales pitch in addition to their deliverables. This is your problem. Define in your scope ...
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7 votes

As a graphic designer, should I use my personal name or create a business name/branding?

I responded to a similar question at Freelance.SE. I've actually run all 3 types over the years..... a business name, as myself, and as a business name which included my own name. The gist.... Using ...
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  • 199k
7 votes
Accepted

As a graphic designer, should I use my personal name or create a business name/branding?

This question has TOP priority also in my mind and I made research for this a lot. Some other benefits: Using a Business name: It gives the opportunity to sell the business later if needed (of ...
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  • 440
7 votes

The graphic design theory behind the landing page

Blame the grid frameworks like 960.gs and Bootstrap. They made it very easy to build this exact layout: http://getbootstrap.com/examples/carousel/ These frameworks solved a lot of the problems of ...
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  • 2,103
6 votes

How much text should I use for an ad image?

An excellent rule of thumb is to always have a logo and contact information on anything that can be shared individually. Realize people won't take a screenshot of your Facebook page and pass that ...
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  • 199k
5 votes

How do you charge for extra non-design related services?

It's not difficult to raise your rates if you can validate them. In your design brief or quote you should bill a few additional hours if you know you're spending time to develop content. I would ...
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5 votes
Accepted

How much text should I use for an ad image?

You need the contact info from the second image. But, keep it short and simple. The text needs to be readable, like the first image. A modern style really helps. The text should be readable even ...
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  • 276
5 votes
Accepted

Using real products when creating fake mockups

This will vary from product to product. I would encourage you to seek out the terms and conditions on a case by case basis. This might involve e-mailing the company, but sometimes the information is ...
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  • 19.9k
5 votes

Is it legal to display third-party logos as part of "As featured in" on sites/printed ads without their consent?

Each company or organization has their own terms about this. So you might want to read them for each logo before adding them on your website or marketing material. For example, you cannot add a ...
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  • 13.6k
4 votes

Web & Graphic Design Measurable goals

I believe that this question would be better asked over at workplace.se, as the SMART process is much more about HR than anything else. I'm not a fan of SMART. Where I've seen it implemented, it ...
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  • 49.9k
4 votes

Is it appropriate to use lower quality design to make a product look cheap?

I think that certain points have to be taken into consideration, here. What is 'good design'? I believe that it is a contextual issue. Good design is the ability of the designer to draw people in to ...
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  • 541
4 votes

Is it appropriate to use lower quality design to make a product look cheap?

Short answer yes. This is really about branding and continuity. If the style of the brand is lower level, discount, goofy sort of things, Gorgeous marketing won't be as effective. If the pieces don'...
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4 votes

Is it appropriate to use lower quality design to make a product look cheap?

Old question I know.... There's a saying among those in direct mail and sales design... "Ugly Sales" It is often the case that a design which is less "high-brow" has a better ...
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  • 199k
4 votes

The graphic design theory behind the landing page

I think this article from NNG is useful in this particular instance, especially for the "one page" layout: https://www.nngroup.com/articles/page-fold-manifesto/ In short, you need to give your ...
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  • 1,031
4 votes

How can I use data to drive my decisions as a commercial artist working for a client?

Client: "Where should I run this campaign?" or "Which outlet will provide me more ROI on a campaign?" That's not the designer's job to determine. Truth of the matter is the sales team, the order ...
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  • 199k
4 votes

Why is the design of haulage companies so “special”?

I would suggest that the question here is more a matter of opinion than anything objective. To go through the list: "low readability, either due to the chosen typeface or backgrounds;" With the ...
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  • 141
4 votes
Accepted

Is overtime as a designer in a small agency really necessary?

Be aware... in the US, unless you are a salaried employee the law requires overtime be paid. Employees which are salaried often receive higher salaries with the understanding that they "work ...
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  • 199k
4 votes

Honest feedback on my company's logo?

It reads as "Pd" -- there's no aspect which would cause it to be read as "PP". That might be overcome if the company name is always present as well. Otherwise, it's Pd. Even with ...
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  • 199k
3 votes
Accepted

"Most popular package" pricing design

It works, but it's not the tags. It's much more interesting: Framing and the Goldilocks effect On persuasion techniques, the Goldilocks effect is used by designers to direct a user towards one "best ...
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