18
votes
Should a small business change their logo after 15 years in business?
This question is entirely opinion-based and much of what follows is indeed merely my opinion based upon experience. However, it if were my business and my logo in 2023, I'd be diligently working on an ...
- 208k
16
votes
Do I need to tell people that my flyer is double-sided?
Consider folding your paper to create a brochure.
image source (public domain)
When your single sheet of paper is folded into a brochure, it is clear that there is more information inside it and on ...
15
votes
Why is the design of haulage companies so “special”?
Some of these companies are very old family operated, some even tracing back to the second world war or before. Such 'static' companies that are not sold every 5 years to somebody else in the gulf don'...
- 29.1k
15
votes
Do I need to tell people that my flyer is double-sided?
No, you don't.
I believe that once you see a flyer in your hand, in your mailbox, under the door, etc, the general reaction is to at least flip it over and see if there's anything else on the back.
...
- 29.1k
14
votes
Accepted
Is it appropriate to use lower quality design to make a product look cheap?
Sometimes yes. It so happens that companies sometimes hedge their bets by selling products both in bulk to chains and as premium under their own brand. According to Tim Harford (The undercover ...
- 57.6k
11
votes
Accepted
Do I need to tell people that my flyer is double-sided?
People will naturally try flipping it over if they feel that they are looking at an incomplete part of a larger whole. Ideally, you'd like to take advantage of that -- you want the user to flip the ...
- 228
8
votes
Do I need to tell people that my flyer is double-sided?
Part of your design should be based on how the brochure/flyer is presented. Will it be hanging on a wall? If so, it's not going to work well if double-sided. If the flyer is in a stack on a surface, ...
- 2,797
7
votes
The graphic design theory behind the landing page
Blame the grid frameworks like 960.gs and Bootstrap. They made it very easy to build this exact layout:
http://getbootstrap.com/examples/carousel/
These frameworks solved a lot of the problems of ...
- 2,143
5
votes
Is it legal to display third-party logos as part of "As featured in" on sites/printed ads without their consent?
Each company or organization has their own terms about this.
So you might want to read them for each logo before adding them on your website or marketing material.
For example, you cannot add a ...
- 13.7k
4
votes
The graphic design theory behind the landing page
I think this article from NNG is useful in this particular instance, especially for the "one page" layout:
https://www.nngroup.com/articles/page-fold-manifesto/
In short, you need to give your ...
- 1,031
4
votes
Is it appropriate to use lower quality design to make a product look cheap?
Old question I know....
There's a saying among those in direct mail and sales design...
"Ugly Sales"
It is often the case that a design which is less "high-brow" has a better ...
- 208k
4
votes
Is it appropriate to use lower quality design to make a product look cheap?
Short answer yes.
This is really about branding and continuity. If the style of the brand is lower level, discount, goofy sort of things, Gorgeous marketing won't be as effective. If the pieces don'...
- 41
4
votes
Is it appropriate to use lower quality design to make a product look cheap?
I think that certain points have to be taken into consideration, here. What is 'good design'? I believe that it is a contextual issue. Good design is the ability of the designer to draw people in to ...
- 551
4
votes
Why is the design of haulage companies so “special”?
I would suggest that the question here is more a matter of opinion than anything objective.
To go through the list:
"low readability, either due to the chosen typeface or backgrounds;"
With the ...
- 141
4
votes
Accepted
Is overtime as a designer in a small agency really necessary?
Be aware... in the US, unless you are a salaried employee the law requires overtime be paid. Employees which are salaried often receive higher salaries with the understanding that they "work ...
- 208k
4
votes
Honest feedback on my company's logo?
It reads as "Pd" -- there's no aspect which would cause it to be read as "PP". That might be overcome if the company name is always present as well. Otherwise, it's Pd.
Even with ...
- 208k
3
votes
Rebranding announcement timing
Most rebranding is just shown when it happens.
Unless clients have a specific interest in this information and need to somehow participate in the process, this should not be of interest to clients ...
- 29.1k
3
votes
Accepted
Is there a thing such as "too good" of a design?
Depends on your audience. This is a social norm kind of question. Some people assume good quality ads automatically mean expensive. In the face of charities this means money wasted on administration. ...
- 57.6k
3
votes
Accepted
Designing creatives with complex sale mechanics
One strategy that you can use is sometimes called Messaging Management (Packaging Design Workbook, p. 87). It helps your audience to "chunk":
A way of dealing with or remembering information by ...
- 8,471
3
votes
How can I use data to drive my decisions as a commercial artist working for a client?
Client:
"Where should I run this campaign?" or "Which outlet will provide me more ROI on a campaign?"
That's not the designer's job to determine.
Truth of the matter is the sales team, the order ...
- 208k
3
votes
Do I need to tell people that my flyer is double-sided?
My best answer.... possibly. :)
For most sales-oriented pieces, such as a flyer, one would use the content to promote discovery.
There are subtle things within a design that can be done to try and ...
- 208k
3
votes
Accepted
Why are these types of Graphics so popular among big corporations?
I think I have found an interesting article about it on Wikipedia:
Corporate Memphis is a term used (sometimes disparagingly) to describe
a flat, geometric art style, widely used in Big Tech ...
- 164
3
votes
What may be some effective dynamic qr code generators for digital or printing projects?
Dynamic quick response codes are commercial services. The paid middleman maintains a server which is accessed at first by the person who scans your code. The server redirects him to the actual web ...
- 366
2
votes
Is there a thing such as "too good" of a design?
Just do a really great design, but add on to it, "Design provided by the generous donation of Alin, inc." (or whatever)
But to answer your question - no, I don't believe so. It's more a matter of ...
- 23.1k
2
votes
Accepted
How can I use data to drive my design decisions as an artistic designer?
Sorry. I am not going to cite any research.
My question is... What data? What are you looking for? What is the design decision you want to improve?
My assumption is... depends on what you are ...
- 36.2k
2
votes
Why is the design of haulage companies so “special”?
Not only the design, also the material on which it is printed is used as long as possible. In contrast to marketing consumer products, there is not much money left to waste on unnecessary expenses.
- 121
2
votes
Accepted
Why is the design of haulage companies so “special”?
From the experience of the person working for the company making the tarpaulin (among other things printed on those type of materials):
I was responsible for the graphic of those “other” prints. For ...
- 3,194
2
votes
Accepted
Which of these 2 designs convey the message better?
Left one
Why I prefer the left....
It's clear in message
placement is interesting at a glance (because it's not all centered)
The concept of a magnifying glass and search is instantly perceived
What ...
- 208k
Only top scored, non community-wiki answers of a minimum length are eligible