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Share Your Experience: Take the 2024 Developer Survey
18 votes

Should a small business change their logo after 15 years in business?

This question is entirely opinion-based and much of what follows is indeed merely my opinion based upon experience. However, it if were my business and my logo in 2023, I'd be diligently working on an ...
Scott's user avatar
  • 209k
16 votes

Do I need to tell people that my flyer is double-sided?

Consider folding your paper to create a brochure. image source (public domain) When your single sheet of paper is folded into a brochure, it is clear that there is more information inside it and on ...
Stephen Ostermiller's user avatar
15 votes

Why is the design of haulage companies so “special”?

Some of these companies are very old family operated, some even tracing back to the second world war or before. Such 'static' companies that are not sold every 5 years to somebody else in the gulf don'...
Lucian's user avatar
  • 29.3k
15 votes

Do I need to tell people that my flyer is double-sided?

No, you don't. I believe that once you see a flyer in your hand, in your mailbox, under the door, etc, the general reaction is to at least flip it over and see if there's anything else on the back. ...
Lucian's user avatar
  • 29.3k
14 votes
Accepted

Is it appropriate to use lower quality design to make a product look cheap?

Sometimes yes. It so happens that companies sometimes hedge their bets by selling products both in bulk to chains and as premium under their own brand. According to Tim Harford (The undercover ...
joojaa's user avatar
  • 58k
11 votes
Accepted

Do I need to tell people that my flyer is double-sided?

People will naturally try flipping it over if they feel that they are looking at an incomplete part of a larger whole. Ideally, you'd like to take advantage of that -- you want the user to flip the ...
Woodrow Barlow's user avatar
8 votes

Do I need to tell people that my flyer is double-sided?

Part of your design should be based on how the brochure/flyer is presented. Will it be hanging on a wall? If so, it's not going to work well if double-sided. If the flyer is in a stack on a surface, ...
fred_dot_u's user avatar
  • 2,807
7 votes

The graphic design theory behind the landing page

Blame the grid frameworks like 960.gs and Bootstrap. They made it very easy to build this exact layout: http://getbootstrap.com/examples/carousel/ These frameworks solved a lot of the problems of ...
TunaMaxx's user avatar
  • 2,143
4 votes

The graphic design theory behind the landing page

I think this article from NNG is useful in this particular instance, especially for the "one page" layout: https://www.nngroup.com/articles/page-fold-manifesto/ In short, you need to give your ...
Bagseye's user avatar
  • 1,031
4 votes

Is it appropriate to use lower quality design to make a product look cheap?

Old question I know.... There's a saying among those in direct mail and sales design... "Ugly Sales" It is often the case that a design which is less "high-brow" has a better ...
Scott's user avatar
  • 209k
4 votes

Is it appropriate to use lower quality design to make a product look cheap?

Short answer yes. This is really about branding and continuity. If the style of the brand is lower level, discount, goofy sort of things, Gorgeous marketing won't be as effective. If the pieces don'...
K. Wilcox's user avatar
4 votes

Is it appropriate to use lower quality design to make a product look cheap?

I think that certain points have to be taken into consideration, here. What is 'good design'? I believe that it is a contextual issue. Good design is the ability of the designer to draw people in to ...
Paul's user avatar
  • 551
4 votes

Why is the design of haulage companies so “special”?

I would suggest that the question here is more a matter of opinion than anything objective. To go through the list: "low readability, either due to the chosen typeface or backgrounds;" With the ...
Keiji's user avatar
  • 141
4 votes
Accepted

Is overtime as a designer in a small agency really necessary?

Be aware... in the US, unless you are a salaried employee the law requires overtime be paid. Employees which are salaried often receive higher salaries with the understanding that they "work ...
Scott's user avatar
  • 209k
4 votes

Honest feedback on my company's logo?

It reads as "Pd" -- there's no aspect which would cause it to be read as "PP". That might be overcome if the company name is always present as well. Otherwise, it's Pd. Even with ...
Scott's user avatar
  • 209k
3 votes

Rebranding announcement timing

Most rebranding is just shown when it happens. Unless clients have a specific interest in this information and need to somehow participate in the process, this should not be of interest to clients ...
Lucian's user avatar
  • 29.3k
3 votes
Accepted

Is there a thing such as "too good" of a design?

Depends on your audience. This is a social norm kind of question. Some people assume good quality ads automatically mean expensive. In the face of charities this means money wasted on administration. ...
joojaa's user avatar
  • 58k
3 votes
Accepted

Designing creatives with complex sale mechanics

One strategy that you can use is sometimes called Messaging Management (Packaging Design Workbook, p. 87). It helps your audience to "chunk": A way of dealing with or remembering information by ...
curious's user avatar
  • 8,471
3 votes

How can I use data to drive my decisions as a commercial artist working for a client?

Client: "Where should I run this campaign?" or "Which outlet will provide me more ROI on a campaign?" That's not the designer's job to determine. Truth of the matter is the sales team, the order ...
Scott's user avatar
  • 209k
3 votes

Do I need to tell people that my flyer is double-sided?

My best answer.... possibly. :) For most sales-oriented pieces, such as a flyer, one would use the content to promote discovery. There are subtle things within a design that can be done to try and ...
Scott's user avatar
  • 209k
3 votes
Accepted

Why are these types of Graphics so popular among big corporations?

I think I have found an interesting article about it on Wikipedia: Corporate Memphis is a term used (sometimes disparagingly) to describe a flat, geometric art style, widely used in Big Tech ...
Amazigh_05's user avatar
3 votes

What may be some effective dynamic qr code generators for digital or printing projects?

Dynamic quick response codes are commercial services. The paid middleman maintains a server which is accessed at first by the person who scans your code. The server redirects him to the actual web ...
kexxgem's user avatar
  • 386
2 votes
Accepted

How can I use data to drive my design decisions as an artistic designer?

Sorry. I am not going to cite any research. My question is... What data? What are you looking for? What is the design decision you want to improve? My assumption is... depends on what you are ...
Rafael's user avatar
  • 37.4k
2 votes

Is there a thing such as "too good" of a design?

Just do a really great design, but add on to it, "Design provided by the generous donation of Alin, inc." (or whatever) But to answer your question - no, I don't believe so. It's more a matter of ...
Ryan's user avatar
  • 23.1k
2 votes
Accepted

Why is the design of haulage companies so “special”?

From the experience of the person working for the company making the tarpaulin (among other things printed on those type of materials): I was responsible for the graphic of those “other” prints. For ...
SZCZERZO KŁY's user avatar
2 votes

Why is the design of haulage companies so “special”?

Not only the design, also the material on which it is printed is used as long as possible. In contrast to marketing consumer products, there is not much money left to waste on unnecessary expenses.
Radio Controlled's user avatar
2 votes
Accepted

Which of these 2 designs convey the message better?

Left one Why I prefer the left.... It's clear in message placement is interesting at a glance (because it's not all centered) The concept of a magnifying glass and search is instantly perceived What ...
Scott's user avatar
  • 209k
2 votes
Accepted

What are the differences between gloss, matte and silk paper?

Its better if you just go to a local print shop and look at actual paper samples. Sometimes you can find these in art supplies shops or even regular stationery/office supplies shops. The difference ...
Lucian's user avatar
  • 29.3k

Only top scored, non community-wiki answers of a minimum length are eligible