14

Consider folding your paper to create a brochure. image source (public domain) When your single sheet of paper is folded into a brochure, it is clear that there is more information inside it and on the back. People are used to brochures and know to look at all pages and sides. You get to highlight information based on its location: Front panel: very ...


13

No, you don't. I believe that once you see a flyer in your hand, in your mailbox, under the door, etc, the general reaction is to at least flip it over and see if there's anything else on the back. Also, the way you layout the elements on the front can induce the idea that the content extends on the back. For instance, if its a product being sold, the ...


9

People will naturally try flipping it over if they feel that they are looking at an incomplete part of a larger whole. Ideally, you'd like to take advantage of that -- you want the user to flip the flyer as a natural stage in their discovery process, rather than because they've been explicitly told (i.e. by an icon in the corner) to flip it over. This is the ...


8

Part of your design should be based on how the brochure/flyer is presented. Will it be hanging on a wall? If so, it's not going to work well if double-sided. If the flyer is in a stack on a surface, one might get away with a less-than-perfectly aligned stack of paper, especially if a few of them are flipped to show the reverse side. Your idea of an arrow-...


3

My best answer.... possibly. :) For most sales-oriented pieces, such as a flyer, one would use the content to promote discovery. There are subtle things within a design that can be done to try and entice the reader into "wanting more". These methods work for practically anything designed to "pull" readers. Sometimes they may require the design to be less-...


2

Left one Why I prefer the left.... It's clear in message placement is interesting at a glance (because it's not all centered) The concept of a magnifying glass and search is instantly perceived What I'd do to alter the left one... Consider placement a bit more. There doesn't seem to be any direct thought as to why elements are placed where they are. By ...


1

The one on the right definitely, but needs more tweaking I'd say: remove the eyes from the OO, there is too much information already and you may have heard this before, but simple things are generally better make every font bolder and in the same weight and also the circle having the same weight just a random example of how everything looks optically ...


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