29

Your images contain lorries which belong to companies (or to their long-time subcontractors) which have established their position a long time ago. Wayback Machine showed the same logos and texts in 15 years old webpages. I guess they have no need to run after design trends. The opposite: Stability can be considered as reliability (= We do our job. So there ...


15

Some of these companies are very old family operated, some even tracing back to the second world war or before. Such 'static' companies that are not sold every 5 years to somebody else in the gulf don't need to update their branding every so often and they're not particularly interested in marketing their business. Transport is a long term solid business and ...


7

Many answers come to my mind, here are some: 1st – The world of trucking is not at the top of trending in design, I suppose there isn't a great effort to develop a revolutionary graphic image. 2nd – In case of promoting the transport service, the graphic may be ephemeral, only announces the transporting company. The product to be transported can provide ...


4

I would suggest that the question here is more a matter of opinion than anything objective. To go through the list: "low readability, either due to the chosen typeface or backgrounds;" With the exception of the first example (text too small) and Waberer's (difficult to read typeface), they all look perfectly readable to be. But note that more than being ...


3

Not only the design, also the material on which it is printed is used as long as possible. In contrast to marketing consumer products, there is not much money left to waste on unnecessary expenses.


3

Most rebranding is just shown when it happens. Unless clients have a specific interest in this information and need to somehow participate in the process, this should not be of interest to clients before it happens. However, there might be specific business reasons for shareholders and people involved in running the company in having this announced ...


2

From the experience of the person working for the company making the tarpaulin (among other things printed on those type of materials): I was responsible for the graphic of those “other” prints. For the tarpaulin it was the printer who created the graphic. They usually get the project delivered by the client in some form (typically Word or clipart). Because ...


1

That is rather marketing decision than graphic design. And you won't get a solid conclusion. Some companies might want to announce rebranding. Allowing customer to adjust to change, this assume that customers use is so periodicall that the gap beetwen must be filled with remainder (and it's not the only reason). Some companies might want to make an event ...


1

Responsive design is preferable, making a set hard coded width undesirable. Far more people view web content, including emails, on mobile devices today. Unlike 10-15 years ago where you could be certain every email was seen on a desktop/laptop, today there's really no telling if the viewing deice is 320px wide, 700+px wide or 1000+px wide. The only real ...


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