41

LaTeX is meant exactly for stuff like this. LaTeX is a programming language of sorts, designed with the explicit purpose of typesetting documents... like, say, an essay template. It spits out nice, vectorized PDFs across Windows, OSX, and Linux, and it's also possible to define your own custom formats and commands. There's a wealth of documentation ...


23

Western language visitors read left-right, top down. Go to any Hebrew or Arabic website and where's the logo? Top right. The convention originates, I suspect, from letterhead design. Early websites were analogs of paper, and that analogy still dominates web design, although we're gradually weaning off it. The other common analogy, a store front, still has ...


18

You are correct. This is the way these things are done: only the paragraphs following the first are indented.      I can little hope to better express why we do this than Robert Bringhurst does when he explains in his widely acclaimed “typographer’s bible”, The Elements of Typographic Style: 2.3 Blocks and Paragraphs 2.3.1 ...


16

Advertising. While it's a noble idea that it was done for readability, newspapers, in general, have columns that are overly narrow compared to most given readability information/data. Having multiple columns allows for a very versatile ad grid, and, traditionally, newspapers were in the business of selling ads. It also allows more stories to appear on ...


16

Linked below is a short but good read summarizing different studies on line lengths. Studies were done as far back as the 1880s demonstrating that optimal line-length for reading was between 3.6 - 4 inches. Even 50 years later, this was still the deal: One of the best studies was done by Tinker and Paterson in 1929. Using 10-point black type on white ...


16

The style of embedding illustrations within a text block or floating on a page of a book surrounded by text or other design items is not a characteristic of the illustration itself. The illustrations themselves simply have no background. The images "float" on a featureless background. You might say they are "in limbo." Often, normal square framed ...


15

As DA01 mentions, having a focal point doesn't necessarily mean the page will be unbalanced. It's good to have at least one focal point in the sense of accentuating the main message(s), for example a call to action. Now, elements can be distributed differently across a design and still be balanced (if you are using a grid, then you start with a certain ...


15

Ignoring the how old the onlooker might be, how high up, low down, indoors, artificial light or not, dark train stations, weather, is it a print sign or a screen, reflective road sign etc etc. There are a few tools that will help you calculate this, and there are some best practices. If you really want to get into this, your keyword will be signage. ...


14

Problems with baseline grids are easier to resolve if you keep in mind this overriding rule: the only purpose of graphic design is to facilitate communication. That's what you are hired for, what you are paid for, and what you are depended upon to do. A grid (or any other design element) is useful an appropriate only if it achieves that purpose. Information ...


13

Yes. Do one or more of these: Use larger text Use a bolder or simpler typeface Use a spot colour, varnish, foil or clear laminate for the text Increase the tonal contrast: If your text is black, make it rich black and/or slightly lighten the darkest areas of the image If your text is reversed out (white paper), slightly darken the lightest areas of the ...


13

The idea of a 'baseline grid' tends to be abused...especially on the web. The baseline grid is really for use in multi-column publications. The idea is to have consistent horizontal 'lines' across all the columns. And it should be used by default, but you should also know when NOT to use it. Your bulleted list example is a good case where it's probably ...


12

Based upon zero information abut the actual process involved.... I would simplify a great deal. All that's needed is a single arrow path. This shows boxes 1-6 must go to LOREM, then IPSUM, then on to A B C D ... The key being that IPSUM distributes to all boxes below it, so you don't need to indicate that 6 boxes connected to LOREM, or IPSUM, before the ...


12

It does not look that bad, but there are some things that could be improved. Basically there's a lack of unity. Reading sense Does this particular directionality respond to any different rule than the western sense of reading? Due to the proximity of the text blocks, the reading corresponds to the right version at the image below, the western logic, but ...


12

I don't think any of this has anything to do with Illustrator specifically. Illustrator is a fine tool for business cards just as InDesign, QuarkXpress, etc would be. 9pt type is small. Using Illustrator has nothing to do with that. For good readability using around 11pt type may be better. I do not think 9pt type is too small. It is generally fine for ...


11

Pull quote, Lift out, or Callouts are common terms. Which term is most fitting is somewhat dependent upon the content of the "box". A pull quote (also known as a lift-out pull quote) is a key phrase, quotation, or excerpt that has been pulled from an article and used as a graphic element, serving to entice readers into the article or to highlight a key ...


11

To answer your question, yes, Illustrator is accurate for the size of a business card, or any print document. The problem: 100% zoom is not the physical size of your document on-screen. Selecting that zoom level will not display the physical size, and even the "Actual size" zoom will not display the right size. The reason for this is that Illustrator knows ...


10

Just use objects Guides are fine but I prefer lines and rectangles. I keep them isolated on their own layer for easy activation/deactivation. Smart guides will make it extra simple to snap to these objects. I set up my basic grid unit and position it in one corner of the layout. Then I use a Transform each to tile it out to a full grid. That is, if you're ...


10

I've used a method where the boxes are actually pieces of post-it notes. Today I use cellphone sized ones because they are usually big enough. You can cut them in shape put text on them. But the best function is that you can move them about. Even better your client can move them about. The thing is the mockup stage can not look too finished. People who are ...


10

I totally understand the frustration of being in weak in grids and typography, specially if you are a self taught graphic designer. To me this is very open ended question and that there is no right answer to point out for you. In my personal experience, it is how you train your eyes and get feedback from your fellow designers would certainly improve your ...


10

I'll start off by pointing out that fitting a 5x7 box into a 2x3 area (plus some gutters (which will only make the area thinner rather than fatter). You may find those horizontal guides very restrictive here. You can't even fit 7 into 5 anyway; they're both primes. What we can do, however, is to at least get those horizontal guides to line up with the ...


10

There are a few issues here. Not everyone uses a grid system and even if they do there's no guarantee the grids are consistent. Maybe your example uses a four column grid with a wider left column. Grids are a tool. A guideline. They don't necessarily mean you are bound to your grid 100% of the time. Often, if people are designing using a pre-baked framework ...


10

This is a common approach, but amounts to a stylistic choice. A quick, random check through my library found five books with every paragraph of a chapter indented but the first, one with every paragraph indented, and two with no indentation at all. What you are seeing may have originated with using drop cap lettering: It is easy to imagine as one evolves ...


10

From my own experience in broadcase, we often refered to these as "cut-out" and refered to the process of making a cut-out as "close-cutting". If you go on stock photography sites, you will find this term often returns the kind of image you are looking for. Also, "isolated" is a keyword often used to describe these.


9

Line lengths are usually measured in words or characters per line (or at least in my experience). I don't think print and digital are any different — the same general rules of typography apply. Short lines can create design issues and slow reading down, long lines can be unwieldy. This study may be helpful: This study examined the effects of line length ...


9

Photoshop is probably the last choice for this type of work. InDesign could work better as it can natively create a 'facing pages' document, meaning left & right page templates and yes with the proper formatting everything can be vector in your template which will result in minimal file size. Since you appear to also need to typeset math into your ...


9

Nothing wrong, is just the Indesign Typical Display Image. Select the image > Go to menu Object > Display Performance > High Quality Display The Typical Display Image is to work faster with the application, having a book with many images and all at High Quality Display would reduce the work speed.


9

Vignette. https://en.wiktionary.org/wiki/vignette (by extension) Any small borderless picture in a book, especially an engraving, photograph, or the like, which vanishes gradually at the edge. This is what I was looking for, for anyone who ends up looking for the same term. The problem appears to be that it's obscure enough that most modern ...


9

This is merely my opinion... take it all with a grain of salt. Realize that I know nothing about your company, it's audience, the target market, the nature of the trade show. What you sell, what you profit from, who your owners are.. etc.... all of this helps target a design. I have merely focused on visual elements in your given image. This is a visual ...


8

The difference is really seen in line breaks, capabilities, and edit ability. Text wraps are self aware. They see the object being wrapped and adjust when that object changes. Increase the dimensions of a wrapped object and the text reflows to work around new dimensions. Most apps also provide a method to adjust the offset of wrapped text. So you can ...


8

I would suggest having a paragraph style for lists where only the first line aligns to the baseline grid. This way the list won't get messy, all lines with bullets will still run on the baseline grid, maintaining the overall look of alignment, while the following lines have a different spacing. Resulting in a similar look as you described you often settle ...


Only top voted, non community-wiki answers of a minimum length are eligible