A reverse image search brings up the design archive this came from, as well as some details.
It's CS Beta Bold https://www.experimentaljetset.nl/archive/comingsoon
Judging from the details provided by the archive, you likely won't be able to obtain a license for this family.
People will naturally try flipping it over if they feel that they are looking at an incomplete part of a larger whole. Ideally, you'd like to take advantage of that -- you want the user to flip the flyer as a natural stage in their discovery process, rather than because they've been explicitly told (i.e. by an icon in the corner) to flip it over. This is the ...
My best answer.... possibly. :)
For most sales-oriented pieces, such as a flyer, one would use the content to promote discovery.
There are subtle things within a design that can be done to try and entice the reader into "wanting more". These methods work for practically anything designed to "pull" readers. Sometimes they may require the design to be less-...
Consider folding your paper to create a brochure.
image source (public domain)
When your single sheet of paper is folded into a brochure, it is clear that there is more information inside it and on the back. People are used to brochures and know to look at all pages and sides.
You get to highlight information based on its location:
Front panel: very ...
No, you don't.
I believe that once you see a flyer in your hand, in your mailbox, under the door, etc, the general reaction is to at least flip it over and see if there's anything else on the back.
Also, the way you layout the elements on the front can induce the idea that the content extends on the back.
For instance, if its a product being sold, the ...
Part of your design should be based on how the brochure/flyer is presented. Will it be hanging on a wall? If so, it's not going to work well if double-sided. If the flyer is in a stack on a surface, one might get away with a less-than-perfectly aligned stack of paper, especially if a few of them are flipped to show the reverse side.
Your idea of an arrow-...