43 votes
Accepted

What exactly makes this logo a design failure such that viewers cannot decipher the company's name?

Eye movement Regardless of whether a language employs left-to-right or right-to-left reading, in order for a word, any word, to be comprehended easily you can't ask the reader to "zig zag" ...
Scott's user avatar
  • 208k
24 votes

What exactly makes this logo a design failure such that viewers cannot decipher the company's name?

I somewhat disagree with the existing answers and think the fundamental problems are these: The d has lost too many properties fundamental to a d and the Latin alphabet in general: The bowl is too ...
Wrzlprmft's user avatar
  • 14.8k
12 votes

What exactly makes this logo a design failure such that viewers cannot decipher the company's name?

The main aspect of this logo that confused me is the similarity of the first symbol to an at sign. For example, look at the logo compared to the primary image on the Wikipedia page for an at sign: ...
dmartens's user avatar
  • 129
11 votes

What exactly makes this logo a design failure such that viewers cannot decipher the company's name?

Personally, I feel the major fail is not fully comprehending the western left to right reading bias. Left to right reading is a stronger influence than 'read the red letter first, then the black ones'....
Tetsujin's user avatar
  • 5,016
9 votes

When should center align paragraph text be used?

In my opinion... Never Center aligning is fine for headlines, sub-headlines, captions, figures, etc. However, for paragraphs there's never a reason for line-for-line centering. Line-for-line centering ...
Scott's user avatar
  • 208k
8 votes

Logo design - Finding a good mix between the metaphor and legibility

Two points I have are: Consider moving in the 'orellia' such that the 'o' is the core of the planet. Also, consider opening up the mouth of the C a little more Please forgive the crudely-edited ...
Phylyp's user avatar
  • 181
8 votes
Accepted

Logo design - Finding a good mix between the metaphor and legibility

Your logo is great as it is, congratulations. You only comitted one sacrilege, posting a tiny resolution image compressed with JPG... Shame! n_n I am not going to explore "new" options (sorry guys) ...
Rafael's user avatar
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7 votes

Logo design - Finding a good mix between the metaphor and legibility

Here is one example of how I would solve this to retain the metaphor you want plus some leads in how I've deconstructed your problem. Orbits are often depicted as a thin line so I kept the wordmark ...
curious's user avatar
  • 8,481
6 votes

When should center align paragraph text be used?

Wedding invitations. Some greeting cards. Very formal, very brief pieces of text. Some poster and advertising headlines. Centered or "center justified" or "ragged-center" text is ...
user8356's user avatar
  • 1,065
5 votes

Logo design - Finding a good mix between the metaphor and legibility

Try to make the C smaller so it doesn't look like an icon before a name, but instead it should look like its actually part of the name. At this point it is indeed like reading more like 'orellia' with ...
Lucian's user avatar
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5 votes
Accepted

How can you make bold text if the font does not have "bold" included?

You do not need to change a font to paths. Simply add some width to the stroke with the same color as the fill. Just be aware of the type of corners you have.
Rafael's user avatar
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4 votes
Accepted

Does the positioning of this text negatively affect readability?

Positioning, size, weight, color and font style are all used to drive the viewers attention, i.e. make them read it in a certain order. Higher up, bigger, brighter and to the left (in English) are ...
Webster's user avatar
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4 votes
Accepted

Simulate Reading Mode on webpage

Alin, Disclosure: I came across your question because I am associated with Glarminy to which you referred in your question. (I don't know anything about web design, though, so I hope this is not ...
Uros's user avatar
  • 56
4 votes

Logo design - Finding a good mix between the metaphor and legibility

Lots of good conversation here. Didn't see mention of my first thought, so I'll offer it: Maybe make the first four letters one color? PRO: This emphasizes the "core" part (of Net Core), and helps ...
ZenGeekDad's user avatar
3 votes

Logo design - Finding a good mix between the metaphor and legibility

Another idea is to focus on the O and leave the C untouched, since this is about a planet, why not take advantage of that round shape. Just type in the C as you normally would with no adjustments, ...
Lucian's user avatar
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3 votes
Accepted

Font weight considerations (printing cost, ergonomics, etc)

Short answer: Yes. With some printing methods, the actual accumulation of link on the page is a serious consideration -- it's why many fonts have/had small nicks ("ink traps") between the serif and ...
user8356's user avatar
  • 1,065
3 votes
Accepted

Smallest readable font size for printed card

Text legibility affects its readability. Rather than suggest point sizes alone, look at those factors that affect ease of reading. case: upper & lower case mix is more readable than all caps x-...
Stan's user avatar
  • 5,061
3 votes

Logo design - Finding a good mix between the metaphor and legibility

To make the C more legible and appear as part of "core" you might make it the one letter with different color. If you made the C have even flat ends, rather than contour around the planet it will ...
Webster's user avatar
  • 4,199
3 votes
Accepted

Are there font characteristics that make it more resilient to squishing or distortion and still be legible?

Futura has many forms, iterations, and knock-offs. Futura Black is a stencil version and I'd argue it does not promote quick-reading. It should be used as a display font, meaning large and short ...
keith rodri's user avatar
2 votes

Does the positioning of this text negatively affect readability?

The whole design is missing an important consideration. Impact. I looked at the words and the background graphic took my attention immediately away from the text. The way the text chopped up image ...
Norman Edward's user avatar
2 votes

How to find: Boldest font readable at a small size?

Generally, weights thicker then 'bold' are either called 'extra bold', 'black' or 'heavy', so look up any family that would include these super bold weights. One that I have used extensively is ...
Lucian's user avatar
  • 29.1k
2 votes

Logo design - Finding a good mix between the metaphor and legibility

Maybe all this design needs is for the C to have a serif. Even if the rest of the font doesn't have serifs.
Mr Lister's user avatar
  • 132
2 votes

How can I make a heading more legible on a real estate background?

This post if full of random image examples from a Google Image Search. Images are copyrighted to their original creators. No license or permission should be attributed to any images in this posting. ...
Scott's user avatar
  • 208k
2 votes
Accepted

Adding text in picture header without losing readability but not drawing too much attention

I would try: dark text in huge font size (white text shown below, but dark can work better with your image) process the image so its a bit more faded, blurred, tinted, grayscale, etc. see what works ...
Lucian's user avatar
  • 29.1k
2 votes

How can I change icon colors on different background colors?

Since you mentioned readability, I guess there is some text on the icons. To make them readable when background is causing problem, you can add a solid circle or rounded square behind the main icons ...
Vikas's user avatar
  • 4,113
1 vote

Printing a set of service manual images on A3 - source is 120DPI JPG's

It is difficult to enhance pictures with such poor quality to perfection. You can however make them a bit clearer by using the photocopy filter in photoshop. In my example I used sharpness 18 and ...
Mikael Carlsson's user avatar

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