69

It Started Curved The apostrophe first appeared in the printed universe in Italy, 16th century, as a curved shape to signify elision copied from handwritten classical Italian poetry. The apostrophe was equivalent to our "Gotchas" or "Wannas" in the sense that it was a way to take the stiffness of the text away by making it sound more human-like. Here is an ...


55

In many fonts you will indeed find hardly any difference between using the Unicode characters for Roman numerals and just composing them from stardard Latin letters. For example, the following shows Louis VII (top) and Louis Ⅶ (bottom, using codepoints for Roman numerals) rendered with FreeSans: Apart from a tiny difference in spacing, which was propably ...


53

URLs are not regular text Using a monospace font is not pleasing to the eye, […] Yes, but then reading URLs isn’t very pleasing anyway. So, think about for a second why you typeset a URL in the first place. Nowadays, you often do not need to do this at all, because in almost any digital medium you can equip some human-readable text with a hyperlink, ...


43

Yup, these are legitimate things and they have names. "Visual alignment", or, "Optical alignment" This is the general principle - you're aligning by eye by what visually looks right, rather than by rule. It's used not just in typography but anywhere visual consistency is important, for example in designing icon sets - making icons with curves look neat ...


37

Could be ok for a text, but for a logo it has some flaws. The advantage of this case is that all joints are between a straight stroke and a curve stroke. Taking x as a reference kerning between the straight and the curve, all the red arrows shows different separations. This is my tip: imagine this logo like a giant construction on a wall, small mistakes ...


35

Technical documents will have a deeply nested, hierarchical structure, and also make use of footnotes, different types of emphasis, cross-referencing, pull outs and side bars of one sort of another and captions. The main distinguishing feature of technical documents tends to be complex structure. For headings, you can use any reasonably legible font; this ...


35

If you look at many fonts you'll notice that the curvature of the letter 's' pierces the perfect alignment of the baseline and of many other small letters. And as a general rule round shapes tend to do this - pierce the baseline of straight edges. I had an article about this phenomenon, and why it happens, somewhere in my bookmarks but the link evades me at ...


32

Fifteen Centuries of Versals There are many ways to indicate the beginning (or resumption) of a section of text, including paragraph indents, blank lines, changing the weight or style of the opening part of the text, ornamentation like fleurons — and versals, a category that includes drop caps. A Manuscript Example Versals, also known as lettrines, ...


31

Two quick tips for checking kerning... squinting your eyes, and inverting the text... by doing this you can focus more on the contrast and white-space and be less distracted by the actual letters themselves. This confirms what I thought when I first saw it - Looks OK to me. Edit - A comment above drew attention to a previous answer which includes my ...


28

A few further points: Many monospaced fonts have good character differentiation. Compare 1Il and 1Il. In a pdf (you're talking about academic papers so this is a likely format) being read on screen, the font indicates that the text might be a clickable link. That's why it's often used for DOIs as well. In fact it's common to have (i.e. only the unique ...


27

TL;DR The Unicode consortium recommends using the latin letter where possible and not the numeral, which where included for compatibility with East-Asian typography. The full story : (with justification of the above assertion) Unless you are doing some East-Asian typography, using the (non-archaic) Roman numeral characters from unicode (U+2160 — U+217F) is ...


27

I think you're either asking about a monospaced typeface – where each character has the same width – or the tabular lining opentype feature, which makes numbers the same width in typefaces where this feature available. This is useful for displaying alot of numbers in tables for instance, or when numbers need to align perfectly across multiple lines. Some ...


26

This is called ligature. There is some useful background knowledge on Wikipedia In writing and typography, a ligature occurs where two or more graphemes or letters are joined as a single glyph. Many ligatures combine f with an adjacent letter. The most prominent example is fi (or f‌i, rendered with two normal letters). The tittle of the i in many ...


26

Did a bit of research to make sure, but in general "proper" typography doesn't use straight quotes, single or double. Here's a handy guide for the commands and HTML entities for single/double curly quotes. Typewriters are also responsible for the introduction of ‘straight quotes’, non-specific quote marks designed as a space-saving measure for the ...


25

Two spaces after a period at the end of a sentence started when the typewriter replaced hand set printing presses. When type was set by hand the spacing was carefully crafted to make sentences and paragraphs easier to read. Typewriters use a monospace font that make it hard to distinguish the end of a sentence without adding the extra space. Modern fonts ...


25

Not all typesetting before the digital era was done using moveable metal type. In 1986, phototypesetting was already available, and had been since the 1950s. Phototypesetting involved projecting letter forms onto strips of photographic film, for reproduction in offset lithography. The lines of text could then be cut and pasted onto the copy, and gaps ...


23

The construction of fonts changed after the 50s with the Swiss International Typographic Style. The International Typographic Style has had profound influence on graphic design as a part of the modernist movement, impacting many design-related fields including architecture and art. It emphasizes cleanness, readability, and objectivity. Many of the ...


22

I remember struggling with this in CS3. I think the same fix will still apply in CS5. So here's what to do... First you create the type as you did in your example. You should see 3 small stripes outside of your circle. ( 2 with a small square on it, and 1 without the square) These are just indicators for where the text starts and ends grab the selection ...


20

The right leg is reduced for thicker weights, eg. bolds and blacks, probably as optical corrections. Basicly, the thicker the weight, the smaller the leg. Myfonts offers a live preview where you type in your own text and they set this up in all the weights, so you can easily see the difference. Regular vs. black below (blue), then it gets proper straight ...


19

Even when talking about metal type, letters were not all square. Take a look at this "f" for example, and you can see a bit that's protruding, and would make it overlap with the next character.


18

You are correct. This is the way these things are done: only the paragraphs following the first are indented.      I can little hope to better express why we do this than Robert Bringhurst does when he explains in his widely acclaimed “typographer’s bible”, The Elements of Typographic Style: 2.3 Blocks and Paragraphs 2.3.1 ...


18

Paragraph Style There are two paragraph rules: Above: the dark color and column width Below: white and text width At the end of the sentence there is an added character with a character style incorporated as a GREP style in the paragraph style. GREP style: the example use this character "•" Character Style Strikethrough: with the stripes gradient, the ...


17

"The Complete Manual of Typography" by James Felici has sections on French, Spanish and Italian typographic conventions. They probably cover most of the important points. There is also a good discussion of the differences between American and British conventions. The book is available as a PDF from Amazon and the publisher.


17

The Unicode Standard comments on U+2019 (’): this is the preferred character to use for apostrophe As far as what is right encoding-wise, I cannot think of a higher authority. Also, the typographical conventions of most languages do not use U+2019 for other purposes or only as secondary quotation marks. In fact, British English is the only major ...


15

I'd do this in Illustrator, because it's a lot easier than Photoshop for this particular task, especially if you want to maintain full edibility and easy control over font, leading and be able to paste text in for all labels. Step 1 — Draw a text box. Draw a text box, paste your text in, set a vague font, size and leading, and right align your text. Step ...


15

I agree with @BillyKerr -- 1986 was at a minimum movable type and Photo Mechanical Transfers (PMT). In other words, absolutely hot type and not cold type. Also realize it was the early 80s when computers were starting to be in use. In the later 80s they were already becoming a staple of many workflows as the software started catching up. Photoshop, ...


14

This is a technique called overshooting (or overhanging). The reason why we use overshooting is because the way we perceive things as humans (at least in terms of pure mathematics) is inaccurate. Don't believe me? Let me explain: Consider this image: Does the circle and triangle feel like they have the same weight to you? The truth is that they have the ...


14

This specimen is an excerpt from A New System of Castle Building that appears in The Student: or the Oxford and Cambridge Miscellany Monthly - Volume 2 (a compendium magazine published by, you guessed it, Oxford and Cambridge Universities). Regarding the dashes: What we have here are visual cues in the text for purposes of reading this essay out loud (I ...


14

It's completely fine to use them. Google Fonts are all open source, so you can use them for whatever you like. However, they are mostly screen fonts. In other words, they're mostly designed to look decent on a display. They have big lower-case letters, wide spacing between characters, no fine strokes that wouldn't render on screen and so on. Most are sans-...


13

In some cases it can be as simple as choosing Type > Type on a Path > Type on a Path options... and then ticking the Flip box.


Only top voted, non community-wiki answers of a minimum length are eligible