5

Inconsistencies kill this for me. One cloud is "overly" puffy with many "poofs". While the other.... has none. This factor is far too distracting overall. Visual consistency should be considered, in my opinion. Solid or hollow makes no difference. I can't get past this discrepancy. It's easy to accept the first image as a cloud.... but then you see the ...


5

The term "pica" refers to the size of the font. Long before type fonts had sizes in standardized (more or less) units, the sizes had names. Pica is roughly equivalent to 12 pt expressed in today's terms. Royal was reserved exclusively for the King's use. (Proclamations, Wanted posters, etc.) It was roughly equal to our 72 pt size Agate is still used in ...


4

Stiff, P. (1996). The end of the line: a survey of unjustified typography. Information Design Journal, 8(2), 125–152. No empirical data, but a good overview. Science would tell us that inconsistent word-spacing as a result of justification may inhibit saccadic eye movement by creating irregular “jumps” for the eye to make. I have not read a study that ...


3

The wording of the quote seems off, but it is exactly what is written in the book. However, Allan Haley, one of the authors of the book writes in a blog post: ...in 1816, William Caslon IV, the great, great grandson of the William Caslon that gave us the English serifed design, was experimenting with fonts and came up with the first sans serif ...


2

No single click effect, unfortunately. You must draw it. A text, outlined and ungrouped, no fill, a thin stroke is inserted. Draw one or more lines over the writing Split the writing with the lines. Select the line, goto Object > Path > Divide Objects Below Drag some parts further and scale them bigger Connect the parts by drawing lines (=red) Have Smart ...


1

Find or draw a silhouette of a shoe, and use the path finder Minus Front to subtract it from a shape. Use the finished letter shape as a clipping mask on top of a raster image. Select both, then do Object > Clipping Mask > Make, or press Ctrl+7


1

In addition to what Scott noted about your clouds not matching, I think you are facing the following dilemma: A cloud shape that can be recognised as such has to have a certain complexity, while still being all round and geometric. By contrast, typefaces that are mostly round and geometric are almost inevitably not complex. So either your clouds stand out as ...


1

I think choosing a design that provides a perfect depiction can be a bit of a drag. I've taking a close look at this design and I believe the solid cloud provides a more accurate representation of "soon" in "monsoon". However, you might wanna consider adding the rain drops beneath the "oo". The overall design is pretty simple and minimal which is a good ...


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