Timeline for Do my potential customers need to understand the "meaning" of a logo, or just recognize it?
Current License: CC BY-SA 4.0
7 events
| when toggle format | what | by | license | comment | |
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| Sep 25, 2019 at 13:11 | comment | added | curious♦ | @Jasper Oh I definitely agree that the link between the icon and the wordmark with Shell is totally descriptive. That Q's title might need an edit. It seems more like OP's asking if we understand the meaning of the logo they've designed, and not so much if people need to understand why an icon is the way it is in general. | |
| Sep 25, 2019 at 12:38 | comment | added | Jasper | @Emilie While Shell is definitely an example of a weak link between the name of a company and what it does (now), the connection between the logo (a red and white seashell) and the name (Shell) seems pretty much on the nose to me. Though not explicitly stated, the question seems to be much more about the latter than the former. | |
| Sep 25, 2019 at 10:47 | comment | added | Fattie | That's a totally incorrect and bad example for the problem at hand, Ryan. Certainly, many companies have names/logos that are "whacky unrelated ideas". That issue is utterly unrelated in any way to "idea logos" where there is a "clever" symbolic link in the logo to a meaning related to the project. | |
| Sep 25, 2019 at 7:40 | comment | added | PascalVKooten | It's hard to understand from your anecdote if you think 540 was cleverly chosen... it does not sound memorable to me at all (was it 530?) | |
| Sep 25, 2019 at 4:51 | comment | added | curious♦ | +1 Many famous logo's meanings are not even a consideration for most customers, and some have even been lost to history. Shell is a great example of this; with their past in import/export of various antiques, oriental shells, and kerosene. Another one is the barber poles with their red, white and blue spirals, which represent the bloodletting procedures they were historically allowed to perform. | |
| Sep 24, 2019 at 19:38 | comment | added | Steve Rindsberg | And I'd bet that people ALWAYS asked "Why the bird?" And once told, never forgot the logo. | |
| Sep 24, 2019 at 19:24 | history | answered | Ryan | CC BY-SA 4.0 |