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Very basic questions, but I still do not have a clear understanding on it.

Let's say that I need to create web assets (banners, social media posts, etc.) and I need to import product pictures and lifestyle pictures in them.

Should I import the huge original .tiff and .psd files or can I import their sized down .png or .jpg versions?

I usually use Photoshop to do this.

Thanks!

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Speaking of importing I typically will use the best quality image I have. If that's a .tif or .psd I use that and then convert it to a smart object while I work on the design for the banner/asset/whatever.

It's typically best to start with the highest possible value, then export/save to the lower quality for the web.

You really never want to save a jpg as a jpg. You can dramatically reduce image quality that way. (PNGs not so much)

So import the best images you have, design your pieces, then save/export as jpg/png/gif for the web.

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  • Thanks @scott. And why do you convert the imported files to a smart object?
    – Nora
    Commented May 12, 2018 at 8:32
  • @Nora as a Smart Object I can feel free to reduce, then enlarge or transform while always referencing the original image quality and not be concerned with interpolation of the image. That way if I mistakenly reduce something too much, I am okay if I need to enlarge it again as long as I never enlarge to a size greater than the image originally was.
    – Scott
    Commented May 12, 2018 at 15:13

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