Very basic questions, but I still do not have a clear understanding on it.

Let's say that I need to create web assets (banners, social media posts, etc.) and I need to import product pictures and lifestyle pictures in them.

Should I import the huge original .tiff and .psd files or can I import their sized down .png or .jpg versions?

I usually use Photoshop to do this.



1 Answer 1


Speaking of importing I typically will use the best quality image I have. If that's a .tif or .psd I use that and then convert it to a smart object while I work on the design for the banner/asset/whatever.

It's typically best to start with the highest possible value, then export/save to the lower quality for the web.

You really never want to save a jpg as a jpg. You can dramatically reduce image quality that way. (PNGs not so much)

So import the best images you have, design your pieces, then save/export as jpg/png/gif for the web.

  • Thanks @scott. And why do you convert the imported files to a smart object?
    – Nora
    Commented May 12, 2018 at 8:32
  • @Nora as a Smart Object I can feel free to reduce, then enlarge or transform while always referencing the original image quality and not be concerned with interpolation of the image. That way if I mistakenly reduce something too much, I am okay if I need to enlarge it again as long as I never enlarge to a size greater than the image originally was.
    – Scott
    Commented May 12, 2018 at 15:13

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service and acknowledge you have read our privacy policy.

Not the answer you're looking for? Browse other questions tagged or ask your own question.