I'm designing a flyer which has an email address on it.
Is it necessary for me to have the email address in lower case?
Or can I have it in upper case to put more emphasis?
I did my research on the net but all results seem to relate to the email addresses itself, not as it may appear on a flyer.
My client doesn't seem to like the idea of having it in upper case.
Clients have the final say. Even if you disagree with it.
Disregarding that there maybe technical reasons why uppercase is a bad idea. And disregarding the fact that upper case lowers readability and often has the opposite effect of "emphasis"... Client direction is always the deciding factor.
If the client doesn't like it, don't do it.
If you are designing something and the client asks you to change an aspect, then by all means explain why you think they way you have it is better in your opinion. However, if the client still wants things change, then change them. The client is paying you for services, therefore they have the final word.
HAVING A EMAIL ADDRESS IN UPPER CAPS IS A REALLY BAD IDEA. USING THEM AS "EMPHASIS" IS SOMETHING FROM THE TYPEWRITER ERA WHERE YOU DID NOT HAVE OTHER OPTIONS.
Sorry for that.
As commented by others, while the user name in an email address is case-insensitive, the domain name is not. In some extreme cases, YouCouldUseCamelCase use of capitals. They are used on long words. But choosing a long word as the first part of a public email is also a bad idea.
Sometimes could be necessary for a domain name. FreeDomainNames.Example.com
The truth is that you should drop the idea now. Even in the comments, you have the idea fixed in your mind even after technical arguments
I'm sorry but this relates to a flyer I'm designing.
No, you are not designing your cell phone cover where you can use unicorns if you want.
You are potentially confusing customers, potentially preventing an email to arrive and messing around with the client that also do not like it. There is no single argument to keep thinking about it.
Change size, change the font, change thickness, change weight, change the kerning, put an outline, put a bullet, put an icon, put an explosion, put a hologram... you have options.
There could be some argument if the client wanted to do that. But this is not the case.
bigger, bolder == more noticeable, more legible.
ALLCAPS == shouting & actually harder to read.
I sometimes use title case on mine, TxxxxxMedia, which makes it slightly easier to read & my mail server doesn't mind it.
Late edit
According to the other, later, answers here, no server should mind any type of case differentiation in the domain name, only potentially in the part before the @, so camelCase or TitleCase is fine.
The mail standard says that what is before the @ could be case-sensitive and is under control of the host system, and what is after @ is case insensitive as it is under the control of the mail delivery system.
In practice the prefix is very rarely considered as case sensitive (I've never encountered any such system), so you can use any casing you want and that will work with very very high probability. My official address is something like [email protected] and I always present it as [email protected]; I've never had any problem for more than 25 years...
Depends on the mail system. Many mail systems do not actually care, but they could be configured to care. Some systems also allow you to have extra stuff in mail addresses, ask your mail provider for documentation.
As the designer you may show the best design solution to your client, along with what they asked for, to allow them the greatest choice.
Is this a printed flyer? If so, emphasize the email address the best way so people can read it easily and remember it.
If it's a long complicated address then you should style it to distinguish the words from each other.
The letters all need to be run together with no spaces.
Sentence case, with the first letter of each word capitalized, is supposed to be most legible.
I personally disagree with adding periods between the words, but's that's a choice before the "@" symbol.
The ".com" can be de-emphasized, minimized, or omitted if it's a common one like gmail.
If it's a digital flyer and the email link must work and be clickable, all the same rules apply because html and css allow a link to be disguised as something other than a full text version of the email address.
Style your email address text the best way you see fit, respecting your client's wishes, perhaps add a graphic like an email icon, and make the whole thing the active email link.
Don’t add a pointless layer to something so simple. Email addresses are lowercase because that’s the way the are. Don’t have people thinking the have to make an extra effort to hold an extra key down when they don’t. Use the KISS approach (“keep it simple, stupid”; not directed at you).
