So I am new to logo design (never done identity work before). I am into copywriting and UX Design. I am working with my partner to craft an identity for a two people agency named Thumbs and Tails. This is the logo we have been able to come up with so far (It definitely requires improvement).
The purpose & metaphor behind the name -
Humans have evolved from apes...And we can see UX of the anatomy getting better in this evolution. The two most striking characteristics are losing the tail and gaining a functional thumb, both of which make our daily lives easier than our ancestors in terms of movement, flexibility, stability and capability.
That's why the name, thumbs and tails - hinting improvement of UX.
The logo is a gorilla that lost its tail, and looked at from a higher perspective, is a fist with thumb up.
Right now I am not sure what different technique to use to improve this logo. If I only go by the typography way, I am afraid the concept will not come out as it should.
Any idea of resources/sites where I can go to and learn about some techniques for designing logos?