I'm making an animated GIF web ad that needs to be 40KB or under. Unfortunately the one I put together is much larger than that. How can I reduce the file size without losing too much image quality?

current size: 70KB

2 Answers 2



Reduce colors and increase Lossy until the file size matches your requirements.
You will be surprised how small your animated GIF will be.

For your file use those values, for instance:

Save for Web… > GIF Colors: 128; Lossy: 8%

enter image description here


Things to try:

  • try using different software to compress it more
  • reduce the color palette to the absolute minimum
  • reduce the number of transitions (try 2 transitions instead of 3)
  • remove the background pattern (GIFs compress better with less horizontal changes in data). Maybe try a border instead.

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