Skip to main content
1 of 5
user avatar
user avatar

There are many things that can be improved on your logo


In graphic design there aren't many dogmas, but I dare to say that one of them is never present a framed logo unless that frame belongs to the design. The grey frames are destroying your three logos. If this were for a client, he/she would wonder how the logo would look like alone, without the grey frame. You are putting the grey frame as another element to consider in your logo when in fact it is not part of it.

logos


Personally I discovered that it's a signature after reading the question. If I had to gather the main features of a signature are:

  • Fast and thin line
  • Floating in the air or above a dotted or thin line
  • Dark color

None of the three is represented in the signature, which makes it difficult to interpret it immediately.

One of the Gestalt laws is the proximity:

The Law of Proximity states that objects that are near or 'proximate' to each other tend to be grouped together.

The closeness between the signature and the text makes everything to be interpreted as a single element, taking away the signature's presence. My first impression was of a baby profile lying down.

baby

I think it's necessary to extend the distance between the text and the signature so that it's interpreted as such:

Distance

Or make the text have a double reading: as a text and as the signature baseline:

baseline

Finally, if there was a statistic of the ink color we used when signing, we could say that 50% black ink, 40% blue ink, a minimum percentage of red ... but light blue??? yellow????

user120647