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The best compression technique I use for making PDF's smaller without loosing quality is saving it using the Adobe PDF Preset: PDF/X-1a:2001.

 Screeshot of the "Save Adobe PDF" Panel in Illustrator CS6

How it makes the file smaller is by defining a set of rules that forbid the use of certain PDF functions that are irrelevant for printing purposes and to enforce others that do improve its usefulness in prepress.