4

I'm doing a website for a client and they provided me the logos but, the logos all have a white background which I've tried to remove but I cannot.

I use Canva to adjust the logos. The logos are just blurry and not good quality. How can re-adjust these logos to make them sharper and be able to expand them? Do I have to go into the program they originally created their logo on, or can I do this without those resources.

7

1 Answer 1

7

You seem to have been given the raster version of the logo.

Tell them you need the vector version.

The most common type of vector file type for websites is .svg

Some other common vector file types are .ai, .eps


The most common raster file type for websites is .png

Some other common raster file types are .jpg, .tiff


For more information on the difference between Raster and Vector, see What are the differences between vector graphics and raster graphics?


If they don't have the option of Vector files, there are some options for you, such as cleaning up the image in Photoshop and then tracing (auto or manual - with the Pen tool) in Illustrator, although depending on the complexity of the logo, it can be quite annoying.

Updated, because this may not necessarily be such a good idea (for legal reasons) will leave at that until I get further input.

8
  • 1
    You may want to be careful if you go with the retracing route. I would definitely explain your problem to the client and ask them for written permission before doing so, as retracing a logo could potentially be illegal, regardless of the quality of the logo.
    – curious
    Commented May 28, 2018 at 2:11
  • 3
    I would doubt that @Emilie. I've lost track of how many poorly supplied logos I've recreated on the fly. The legality of doing so has never even entered my mind. If the client is indeed the company the brand is for, then retracing wouldn't present any legal issues in my opinion. In fact, if you are adept enough at recreating, the client will most likely never even know unless you tell them.
    – Scott
    Commented May 28, 2018 at 13:03
  • 1
    @Scott - It's a known fact that any logo can be retraced faster than the ten emails it takes to explain to a client what a vector image is ;) Commented May 28, 2018 at 13:06
  • 1
    @mayersdesign I wouldn't say "any" logo, if it's an extremely complex design (which it shouldn't be).... it may not be so easy to recreate.
    – Welz
    Commented May 28, 2018 at 13:07
  • 2
    @mayersdesign ten??? well you must have clients that prefer to keep things brief :).
    – Scott
    Commented May 28, 2018 at 13:07

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service and acknowledge you have read our privacy policy.

Not the answer you're looking for? Browse other questions tagged or ask your own question.