When I am searching for designers, I find that an important skill is "layout" in the old DTP sense.
The ability to position things on a page in a logical, attractive fashion.
Do the kids these days still call that "layout"?
-
maybe 'print layout' to differentiate it from web layout?– VincentCommented Nov 7, 2013 at 9:51
-
1the ability to do good layout is "talent"– horatioCommented Nov 7, 2013 at 17:34
Add a comment
|
2 Answers
Yes, it's still referred to as layout.
In some cases "page design" may be used, but that generally is geared more toward web design.
Essentially you layout a print design whereas you design a web page.
Information Architecture is a modern description for the skill that people use to organise layouts with a methodical, sometimes scientific approach.
It is used for developing usability and structural aesthetics, the latter of which is more relevant to what you're asking about.
-
I'd say this is more geared to web though. IA is rarely used in terms of printing.– ScottCommented Nov 7, 2013 at 18:23