I am working as an in-house graphic designer under the marketing team. I am not sure if the culture in my company is the norm in other companies.
There are only 2 graphic designers in the print area. We outsource our main launch model photos, and product photos to another small agency.
Here are some things that worry me:
- We don't have an art director. The marketing director is our art director. (I think that's not too bad)
The lead designer always shows lots of options for marketing teammates to judge and to choose from. I have noticed how the marketing team has become controlling on the design outcome.
The lead designer shows options to the marketing team, for example "the difference between 60% opacity or 68% opacity", "the difference between font size 12.75 and 12.5", and other very detailed design decisions.
The lead designer will make things perfect even though other projects are due. What I have learned from other companies is that you do your best by how much time you have in a project. However, the lead designer will spend so much time to create her prefect design. I am not like that. If there is a deadline, and I would like to finish on time rather than extend the timeline.
Is all of this healthy for a designer?
How many options should we show to our team? Is what my company does the norm?