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I know it is a simple question, but I failed to google it, or the answer is simply "no".

A "coming soon" site is a page that keeps on the domain while the actual page is developed. There are examples of it on hongkiat, and those pages can be done on wordpress with ultimate coming soon page plugin.

Is there any proper way to call those pages? Or it is usual calling it "coming soon page"?

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    I call it the "Thing which haunts me at night until it's removed."
    – Scott
    Commented May 1, 2014 at 3:46
  • Use the Wayback Machine to see the first snapshots of websites. I think the best initial pages are public beta versions. Others contain teasers, about, address or direct you to a post with additional info: web.archive.org/web/20080703183923/http://stackoverflow.com
    – allcaps
    Commented May 1, 2014 at 11:01
  • To help us answer the question better, perhaps you want to clarify the type of content or information (or the lack of) that is normally presented on these pages. I think there might be a few different variations.
    – Michael Lai
    Commented May 15, 2014 at 22:46

3 Answers 3

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  • Landing Page
  • Coming Soon Page
  • Pre-launch / Pre Launch / Launching Soon Page
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In addition to Ryan's suggestions, I also like "Holding Page" or "Placeholder Page."

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I think there are a couple of different names, but it generally depends on the type of content that is presented on the page.

In my opinion, if it is just an empty page with a title and some pretty/cute graphics then a 'Coming Soon' is appropriate because there's nothing else to go on.

If there is some detail about when the page will be launched (usually be using a count down of some sort), then a 'Launch Countdown' page is probably more informative.

If there is some interactive element that also engages the user, or captures email or subscription details, then I think a 'Pre-Launch Teaser' page will give you an idea of what it is about.

And there are still probably lots of different variations/combinations, but hopefully this is a more accurate answer.

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