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236 votes
4 answers
47k views

Is there a reason Hillary Clinton's logo has hidden notches?

This question is not political in the least! While looking at the SVG version of Hillary's logo found here, I noticed there were notches in the two vertical bars of the H. The arrow crossbar covers ...
I. J. Kennedy's user avatar
34 votes
4 answers
4k views

What technical/objective qualities do good logos have?

What objective (that is, not aesthetic) qualities should (almost) every logo have, that should you take into account when designing a logo or ask for when hiring someone to create a logo for you and ...
Nir's user avatar
  • 1,016
4 votes
4 answers
434 views

Technically, what are the prime gotchas that could affect your logo further down the road, if it incorporates justified* fx & blend mode treatments?

Explanation (*Justified meaning they favorably add to the identity and aesthetics; i.e. we're assuming that they make perfect sense in a structural meaning.) I'm looking for technically specific ...
Henrik's user avatar
  • 1,465
39 votes
7 answers
9k views

If a logo implies movement, should that movement be mirrored to match the movement of a vehicle it's placed on?

I've designed a nice logo for a company's charity food-drive campaign that incorporates a tilt and some speed lines to imply forward (rightward) movement. I matched the tilt of the art to the italic ...
ASKrahn's user avatar
  • 583
6 votes
1 answer
1k views

How many logo variation is too many? [duplicate]

Some background & context When including third party logos, we often get given low quality files. Mostly these are low resolution JPGs, but I have seen badly hand drawn scans (expected to be used ...
Cai's user avatar
  • 40.8k